Storytelling in the                            link economy                                            Paul Bradshaw      ...
This talk is about                          newsgathering                               production                        ...
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
link                        linkMonday, 28 March 2011
Monday, 28 March 2011
Video: live multiplatform election coverage (PBS)          http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42                ...
linkMonday, 28 March 2011
The neverending story       Bookmarking, tweeting, blogging,           broadcasting, contextualising,       reflecting, an...
linkMonday, 28 March 2011
Do something:                    How might you do               things differently for a                 ‘neverending stor...
Video: Social Media & Student Protests (from 6mins):        http://www.youtube.com/watch?v=v8_i656bVyU#t=6m               ...
image by    The production line is          being replaced            by a network                         .Monday, 28 Mar...
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
linkMonday, 28 March 2011
link                        link                          linkMonday, 28 March 2011
linkMonday, 28 March 2011
Do something:                  Take a role -       plan what you’d do for a               particular storyMonday, 28 March...
Question:                 How do you stimulate                       conversation?Monday, 28 March 2011
linkMonday, 28 March 2011
link  White = blog; green = 1 way link; blue =        reciprocal  •     Daily Kos  •     BoingBoing                 link  ...
The user is in control              83% use search to find stories               48% taken to unfamiliar sites            ...
The user is in control          68% have been emailed a story                47% have emailed story         30% SN users g...
Theyre not looking at you                                         Source: BBCMonday, 28 March 2011
POST strategy:                        People                        Objectives                        Strategy            ...
Do something:        How could you involve       users in pre-production,          production and post-                   ...
Working in a                               network:                        live journalism                                ...
Monday, 28 March 2011
Video: social media reporting              http://www.youtube.com/watch?v=O8g3AFnT_Hk                                     ...
"We increased the reach of the NewsHours live-stream by  having it hosted elsewhere including the Sunlight Foundation  and...
"On election night, more than a dozen NewsHour staffers  worked in the same [Google] document in real-time -- filing  repo...
I venture to bet that we were the only network last night with  an election graphics system running in Google Chrome.  Tha...
Same choices, but faster and across multiple platforms.    •   Twitter stream?    •   Liveblogging?    •   Photo updates a...
Where is the need?    •   Document?    •   Aggregate?    •   Analyse?    •   Enrich?    •   Verify?Monday, 28 March 2011
Verification                                     Paul Bradshaw                            Denmark, March 29 2011Monday, 28...
Level 1: Content         Is it too good to be true? Bait?         Style and personality         Can you verify each fact e...
Level 2: Context         How long has the account existed?         Who did they first follow?         Who followed them fi...
Monday, 28 March 2011
Monday, 28 March 2011
Monday, 28 March 2011
Level 3: Technology         Domain extension - .gov?         Check Whois records         Last updated         Pages linkin...
Monday, 28 March 2011
Do something:         Choose a big event.       How do you perform a     useful role? What about                other even...
If you remember                        NOTHING                        ELSE...Monday, 28 March 2011
3 things:           Make product from           process           Work in networks           Plug in, but seek outMonday, ...
Thank you.                                        Twitter.com/paulbradshaw                                   Linkedin.com/...
Upcoming SlideShare
Loading in...5
×

Storytelling in the link economy

2,154

Published on

Published in: Education
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,154
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Transcript of "Storytelling in the link economy"

  1. 1. Storytelling in the link economy Paul Bradshaw Denmark, March 29 2011Monday, 28 March 2011
  2. 2. This talk is about newsgathering production distribution organisationMonday, 28 March 2011
  3. 3. Monday, 28 March 2011
  4. 4. Monday, 28 March 2011
  5. 5. Monday, 28 March 2011
  6. 6. link linkMonday, 28 March 2011
  7. 7. Monday, 28 March 2011
  8. 8. Video: live multiplatform election coverage (PBS) http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42 8Monday, 28 March 2011
  9. 9. linkMonday, 28 March 2011
  10. 10. The neverending story Bookmarking, tweeting, blogging, broadcasting, contextualising, reflecting, analysing, responding, updating.Monday, 28 March 2011
  11. 11. linkMonday, 28 March 2011
  12. 12. Do something: How might you do things differently for a ‘neverending story’?Monday, 28 March 2011
  13. 13. Video: Social Media & Student Protests (from 6mins): http://www.youtube.com/watch?v=v8_i656bVyU#t=6m 13Monday, 28 March 2011
  14. 14. image by The production line is being replaced by a network .Monday, 28 March 2011
  15. 15. Monday, 28 March 2011
  16. 16. Monday, 28 March 2011
  17. 17. Monday, 28 March 2011
  18. 18. Monday, 28 March 2011
  19. 19. linkMonday, 28 March 2011
  20. 20. link link linkMonday, 28 March 2011
  21. 21. linkMonday, 28 March 2011
  22. 22. Do something: Take a role - plan what you’d do for a particular storyMonday, 28 March 2011
  23. 23. Question: How do you stimulate conversation?Monday, 28 March 2011
  24. 24. linkMonday, 28 March 2011
  25. 25. link White = blog; green = 1 way link; blue = reciprocal • Daily Kos • BoingBoing link + Guardian Wordpress plugin • LiveJournal + APIs – NYT, NPR, Guardian • Michelle Malkin • Porn • Sports fansMonday, 28 March 2011
  26. 26. The user is in control 83% use search to find stories 48% taken to unfamiliar sites 73% stumble across news while looking for other things 64% go via links, not homepage (Pew, 08)Monday, 28 March 2011
  27. 27. The user is in control 68% have been emailed a story 47% have emailed story 30% SN users get ‘news’ from it 28% customised homepages 37% contributed to/shared stories (Pew, ’08+‘10)Monday, 28 March 2011
  28. 28. Theyre not looking at you Source: BBCMonday, 28 March 2011
  29. 29. POST strategy: People Objectives Strategy TechnologyMonday, 28 March 2011
  30. 30. Do something: How could you involve users in pre-production, production and post- productionMonday, 28 March 2011
  31. 31. Working in a network: live journalism Paul Bradshaw Denmark, March 29 2011Monday, 28 March 2011
  32. 32. Monday, 28 March 2011
  33. 33. Video: social media reporting http://www.youtube.com/watch?v=O8g3AFnT_Hk 33Monday, 28 March 2011
  34. 34. "We increased the reach of the NewsHours live-stream by having it hosted elsewhere including the Sunlight Foundation and Huffington Post. We also hosted a map with live AP election data on our site and combined it with our map- centric Patchwork Nation collaboration. We used CoveritLive to power a live-blog of results, analysis and reports from the field. Extra, the NewsHours site for students and teachers, solicited opinion pieces. "Many of the tools we experimented with to cover the 2008 election -- Google Docs, Twitter, Facebook -- have since matured as newsroom resources. Except for a few momentary hiccups, Twitter was as stable as we could have hoped on Election Day." - Dave Gustafson, PBSMonday, 28 March 2011
  35. 35. "On election night, more than a dozen NewsHour staffers worked in the same [Google] document in real-time -- filing reports from the field and transcribing quotes from NewsHour analysts and notable guests on other networks. "When [Mike] typed a pound sign (#), that signaled the paragraph was ready and I immediately pasted it into CoveritLive. "In a different spreadsheet, staff kept track of which races were called by other news organizations and when. We also used the embedded chat feature in Google Docs to communicate while editing and adding information." - Dave Gustafson, PBSMonday, 28 March 2011
  36. 36. I venture to bet that we were the only network last night with an election graphics system running in Google Chrome. Thanks to our partners at Ustream posting a giant promotion on their home page for a full day our election live-stream garnered more than 250,000 views. We also notified our 73,000 iPhone app users of our special coverage plans. Our app download traffic tripled. As for Facebook, we were blown away by the breaking news engagement we got. It has us reconsidering that strategy. A separate two-day effort targeting NewsHour ads on Facebook pages of specific political campaigns grew our fans about 7.3 percent in that short period.Monday, 28 March 2011
  37. 37. Same choices, but faster and across multiple platforms. • Twitter stream? • Liveblogging? • Photo updates and gallery? • Streaming video? • Google map?Monday, 28 March 2011
  38. 38. Where is the need? • Document? • Aggregate? • Analyse? • Enrich? • Verify?Monday, 28 March 2011
  39. 39. Verification Paul Bradshaw Denmark, March 29 2011Monday, 28 March 2011
  40. 40. Level 1: Content Is it too good to be true? Bait? Style and personality Can you verify each fact elsewhere? Frequency and recency Cloning and airbrushingMonday, 28 March 2011
  41. 41. Level 2: Context How long has the account existed? Who did they first follow? Who followed them first? Who has spoken to/about them online? Correlation with other identities? (Identify) Tools: PeerIndex, Klout. Speak to them.Monday, 28 March 2011
  42. 42. Monday, 28 March 2011
  43. 43. Monday, 28 March 2011
  44. 44. Monday, 28 March 2011
  45. 45. Level 3: Technology Domain extension - .gov? Check Whois records Last updated Pages linking to: Archives and caches; history & discussion Source codeMonday, 28 March 2011
  46. 46. Monday, 28 March 2011
  47. 47. Do something: Choose a big event. How do you perform a useful role? What about other events?Monday, 28 March 2011
  48. 48. If you remember NOTHING ELSE...Monday, 28 March 2011
  49. 49. 3 things: Make product from process Work in networks Plug in, but seek outMonday, 28 March 2011
  50. 50. Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/Denmark11Monday, 28 March 2011

×