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Storytelling in the link economy
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Storytelling in the link economy

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  • 1. Storytelling in the link economy Paul Bradshaw Denmark, March 29 2011Monday, 28 March 2011
  • 2. This talk is about newsgathering production distribution organisationMonday, 28 March 2011
  • 3. Monday, 28 March 2011
  • 4. Monday, 28 March 2011
  • 5. Monday, 28 March 2011
  • 6. link linkMonday, 28 March 2011
  • 7. Monday, 28 March 2011
  • 8. Video: live multiplatform election coverage (PBS) http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42 8Monday, 28 March 2011
  • 9. linkMonday, 28 March 2011
  • 10. The neverending story Bookmarking, tweeting, blogging, broadcasting, contextualising, reflecting, analysing, responding, updating.Monday, 28 March 2011
  • 11. linkMonday, 28 March 2011
  • 12. Do something: How might you do things differently for a ‘neverending story’?Monday, 28 March 2011
  • 13. Video: Social Media & Student Protests (from 6mins): http://www.youtube.com/watch?v=v8_i656bVyU#t=6m 13Monday, 28 March 2011
  • 14. image by The production line is being replaced by a network .Monday, 28 March 2011
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  • 19. linkMonday, 28 March 2011
  • 20. link link linkMonday, 28 March 2011
  • 21. linkMonday, 28 March 2011
  • 22. Do something: Take a role - plan what you’d do for a particular storyMonday, 28 March 2011
  • 23. Question: How do you stimulate conversation?Monday, 28 March 2011
  • 24. linkMonday, 28 March 2011
  • 25. link White = blog; green = 1 way link; blue = reciprocal • Daily Kos • BoingBoing link + Guardian Wordpress plugin • LiveJournal + APIs – NYT, NPR, Guardian • Michelle Malkin • Porn • Sports fansMonday, 28 March 2011
  • 26. The user is in control 83% use search to find stories 48% taken to unfamiliar sites 73% stumble across news while looking for other things 64% go via links, not homepage (Pew, 08)Monday, 28 March 2011
  • 27. The user is in control 68% have been emailed a story 47% have emailed story 30% SN users get ‘news’ from it 28% customised homepages 37% contributed to/shared stories (Pew, ’08+‘10)Monday, 28 March 2011
  • 28. Theyre not looking at you Source: BBCMonday, 28 March 2011
  • 29. POST strategy: People Objectives Strategy TechnologyMonday, 28 March 2011
  • 30. Do something: How could you involve users in pre-production, production and post- productionMonday, 28 March 2011
  • 31. Working in a network: live journalism Paul Bradshaw Denmark, March 29 2011Monday, 28 March 2011
  • 32. Monday, 28 March 2011
  • 33. Video: social media reporting http://www.youtube.com/watch?v=O8g3AFnT_Hk 33Monday, 28 March 2011
  • 34. "We increased the reach of the NewsHours live-stream by having it hosted elsewhere including the Sunlight Foundation and Huffington Post. We also hosted a map with live AP election data on our site and combined it with our map- centric Patchwork Nation collaboration. We used CoveritLive to power a live-blog of results, analysis and reports from the field. Extra, the NewsHours site for students and teachers, solicited opinion pieces. "Many of the tools we experimented with to cover the 2008 election -- Google Docs, Twitter, Facebook -- have since matured as newsroom resources. Except for a few momentary hiccups, Twitter was as stable as we could have hoped on Election Day." - Dave Gustafson, PBSMonday, 28 March 2011
  • 35. "On election night, more than a dozen NewsHour staffers worked in the same [Google] document in real-time -- filing reports from the field and transcribing quotes from NewsHour analysts and notable guests on other networks. "When [Mike] typed a pound sign (#), that signaled the paragraph was ready and I immediately pasted it into CoveritLive. "In a different spreadsheet, staff kept track of which races were called by other news organizations and when. We also used the embedded chat feature in Google Docs to communicate while editing and adding information." - Dave Gustafson, PBSMonday, 28 March 2011
  • 36. I venture to bet that we were the only network last night with an election graphics system running in Google Chrome. Thanks to our partners at Ustream posting a giant promotion on their home page for a full day our election live-stream garnered more than 250,000 views. We also notified our 73,000 iPhone app users of our special coverage plans. Our app download traffic tripled. As for Facebook, we were blown away by the breaking news engagement we got. It has us reconsidering that strategy. A separate two-day effort targeting NewsHour ads on Facebook pages of specific political campaigns grew our fans about 7.3 percent in that short period.Monday, 28 March 2011
  • 37. Same choices, but faster and across multiple platforms. • Twitter stream? • Liveblogging? • Photo updates and gallery? • Streaming video? • Google map?Monday, 28 March 2011
  • 38. Where is the need? • Document? • Aggregate? • Analyse? • Enrich? • Verify?Monday, 28 March 2011
  • 39. Verification Paul Bradshaw Denmark, March 29 2011Monday, 28 March 2011
  • 40. Level 1: Content Is it too good to be true? Bait? Style and personality Can you verify each fact elsewhere? Frequency and recency Cloning and airbrushingMonday, 28 March 2011
  • 41. Level 2: Context How long has the account existed? Who did they first follow? Who followed them first? Who has spoken to/about them online? Correlation with other identities? (Identify) Tools: PeerIndex, Klout. Speak to them.Monday, 28 March 2011
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  • 44. Monday, 28 March 2011
  • 45. Level 3: Technology Domain extension - .gov? Check Whois records Last updated Pages linking to: Archives and caches; history & discussion Source codeMonday, 28 March 2011
  • 46. Monday, 28 March 2011
  • 47. Do something: Choose a big event. How do you perform a useful role? What about other events?Monday, 28 March 2011
  • 48. If you remember NOTHING ELSE...Monday, 28 March 2011
  • 49. 3 things: Make product from process Work in networks Plug in, but seek outMonday, 28 March 2011
  • 50. Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/Denmark11Monday, 28 March 2011