Online Journalism week 1: "Why?"

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Opening lecture in Paul Bradshaw's online journalism class, Feb 2007. Paul is inviting comments and improvements at onlinejournalismblog.com

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Online Journalism week 1: "Why?"

  1. 1. Online Journalism week 1 Paul Bradshaw Online Journalism Blog
  2. 2. Why?
  3. 3. Do something now <ul><li>Set up a blog using blogger or wordpress </li></ul><ul><li>Write your first post: Why online journalism skills are essential in the news industry </li></ul><ul><li>Write like an opinion column – be entertaining, provocative, and informed </li></ul><ul><li>First draft – so just blitz it out and don’t worry about quality (yet) </li></ul><ul><li>20 minutes! </li></ul>
  4. 4. Now, my turn.
  5. 5. Northcliffe
  6. 6. “ Fully integrated multi-media newsrooms will soon be in operation across its titles, with all of its 1,500 journalists writing for both print and online ”
  7. 7. Trinity Mirror
  8. 8. “ Every morning the journalists check YouTube and MySpace for our local area&quot;
  9. 9. “ web-savvy, who know what RSS is, who can edit video”
  10. 10. “ video journalism courses and multimedia workshops, attended by over 70 journalists in the North West before being rolled out across the division”
  11. 11. Blog.
  12. 12. What?
  13. 13. Weblog.
  14. 14. “ Pre-surfed web”
  15. 15. Expert analysis
  16. 16. Synthesis
  17. 17. Opinion
  18. 18. When?
  19. 19. 1997 (ish)
  20. 20. Why?
  21. 21. Reputation
  22. 22. Contacts
  23. 23. Knowledge
  24. 24. Skill
  25. 25. Who?
  26. 26. Salam Pax
  27. 27. Daily Kos
  28. 28. 250,000
  29. 29. Per day
  30. 30. Trent Lott
  31. 31. Rathergate
  32. 32. Guido Fawkes
  33. 33. How?
  34. 34. Regularly
  35. 35. Link
  36. 36. Community
  37. 37. Trackback
  38. 38. Tags
  39. 40. RSS
  40. 41. Make your own newspaper <ul><li>Go to: </li></ul><ul><li>www.Wikio.com </li></ul><ul><li>- And subscribe to the RSS feed from http://onlinejournalismblog.wordpress.com/feed/ </li></ul><ul><li>Try also: </li></ul><ul><li>www.google.co.uk/ig </li></ul><ul><li>www.Bloglines.com </li></ul><ul><li>http://search.blogger.com/ - subscribe to RSS feed of search </li></ul><ul><li>www.Technorati.com </li></ul><ul><li>Del.icio.us </li></ul>
  41. 42. Now do it properly <ul><li>Edit your post: Why online journalism skills are essential in the news industry </li></ul><ul><li>Research the subject matter </li></ul><ul><li>Rewrite your post so that it is informed and backed up with facts and quotes </li></ul><ul><li>Worry about quality – structure, grammar, spelling, links. Work the intro and the ending. </li></ul>
  42. 43. Directed study (5 hours) <ul><li>Keep editing for quality and authority </li></ul><ul><li>Build your personal news service and RSS feeds </li></ul><ul><li>Read blogs </li></ul><ul><li>Read the reading </li></ul><ul><li>Write some more posts </li></ul>

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