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Online journalism: thinking about platforms


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Second lecture on the Online Journalism module at City University London

Second lecture on the Online Journalism module at City University London

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  • 1. 2: Platforms #cityOJ - JOM800 Online JournalismWednesday, 12 October 2011
  • 2. This week in 3 bullets: • Choose your platform - based on you and your users’ needs • Customise according to the same • Blogging is about more than your blogWednesday, 12 October 2011
  • 3. Choose your platforms ..Wednesday, 12 October 2011
  • 4. Wednesday, 12 October 2011
  • 5. Where are your networks? Whatis your content?Wednesday, 12 October 2011
  • 6. CMS(Content Management System) Making it easy to publish, lay out and distribute content Adding functionality through plugins Adding distinctiveness through themes Adding connectivity through feeds and APIsWednesday, 12 October 2011
  • 7. Wednesday, 12 October 2011
  • 8. Customising your platforms ..Wednesday, 12 October 2011
  • 9. Style - knowing CSS Change colours, fonts, column widths, etc. Find option to edit appearance or theme in Settings (have to pay on, 12 October 2011
  • 10. body { background: #EFEFEF url(images/ content.gif) top center repeat-y; color: #333333; font-size: 11px; font-family: Verdana, Helvetica, Sans-Serif; margin: 0px auto 0px; padding: 0px; }Wednesday, 12 October 2011
  • 11. (Which often means knowingHTML) <a> = a, a:hover, a:visited etc. <h1>, <h2>, etc. <ul>, <ol>, <li> <p>, <b>, <em> <div id="content"> = #content Combinations, e.g. #content ul liWednesday, 12 October 2011
  • 12. The CSS styles anything withinthe HTML h2 { color: #333333; } (will style all headers using the <h2> tag)Wednesday, 12 October 2011
  • 13. Hexadecimal colour codes(a good place to start) ol { background: #EFEFEF color: #333333; } Change #333333 to #000000 (black) or #FFFFFF (white) - Google othersWednesday, 12 October 2011
  • 14. Categories vs tags Categories are thematic, consistent (e.g. Newspapers, Data Journalism) Tags are specific, unique (e.g. Telegraph, Martin Belam)Wednesday, 12 October 2011
  • 15. Functionality - plugins Sharing - e.g. TweetThis, Like buttons Commenting - e.g. Disqus, FB Management - e.g. contributor permissions, analytics, donations Presentation - widgets Content - series, ratings etc.Wednesday, 12 October 2011
  • 16. Functionality - mobilepublishing Post by email (FB, Posterous, Tumblr) Mobile app? Blog widgets Auto cross-posting (Pixelpipe)...Wednesday, 12 October 2011
  • 17. Automate visibility - but focusWednesday, 12 October 2011
  • 18. Back to the networks... Use a consistent username so you can be found elsewhere Cross-link in your bylines and bios (with contact details) Use Twitterfeed or other tools to cross- post RSS. Too easy? Play with IFTTTWednesday, 12 October 2011
  • 19. Avoid shovelware You wouldnt read a newspaper article on radio Play to the strengths of each medium Know who each audience is, and talk to them.Wednesday, 12 October 2011
  • 20. Why social capital is the currency of the web Tips on blogging beyond the blogWednesday, 12 October 2011
  • 21. What is a blog? ‘Blogging’ functionality now embedded in almost all online platformsWednesday, 12 October 2011
  • 22. Why? Editorial advantages Commercial advantages Professional advantagesWednesday, 12 October 2011
  • 23. How? Conversational Incomplete InformalWednesday, 12 October 2011
  • 24. An introduction to social capital Blogging is more than what you do on your blog - it is the sum of exchangesWednesday, 12 October 2011
  • 25. “This is the number one asset of the news organization: stored trust, reputational capital. Any competent journalist knows how to benefit from that: your calls get returned… like magic! But as to how that capital is created, the professional journalist is minimally involved. Jay Rosen,, 12 October 2011
  • 26. Bloggers are “building their reputations from the ground up,” and to do this they have to focus on users. They have to be in dialogue. They have to point to others and say: listen to him! The connection between what they do and whether they are trusted is much alive and apparent. Jay Rosen,, 12 October 2011
  • 27. How? Brokerage relationships Save search costs (filter) Reduce uncertainty (ratings) Trust (verify) Negative ties (dont shoot messenger) Emotional involvement (vox populi) Coordination (campaigns) Expertise (translation) Daniel Brass, in Social Capital (2009) ch10Wednesday, 12 October 2011
  • 28. Some suggestions Behind the scenes Running story Niche blog(s)Wednesday, 12 October 2011
  • 29. 10 ideas for blog posts Respond Interview Event Question Fight Reflect Visual List How-to Guest postWednesday, 12 October 2011
  • 30. Where to go from here: Customise your platform for you and your users Increase accessibility through RSS- powered automation Move beyond the story to social contentWednesday, 12 October 2011
  • 31. Guest Q&A: Sunny Hundal, Liberal Conspiracy A bloggerWednesday, 12 October 2011
  • 32. This weeks lab. Identify the best platforms for your project Customise the colour scheme Identify plugins if Wordpress Add widgets Set up pixelpipe/Twitterfeed/IFTTT etc.Wednesday, 12 October 2011
  • 33. Independent study Continue to customise Write at least one post answering a question from your network - but not an ‘article’.Wednesday, 12 October 2011
  • 34. Further reading. Rosenberg: Say Everything See Moodle for links & readingWednesday, 12 October 2011