Online Journalism lesson 2: blogs

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    Online Journalism lesson 2: blogs - Presentation Transcript

    1. Online Journalism 2: blogs
    2. What? When? Why? Who? How?
    3. What?
    4. Weblog.
    5. “ Pre-surfed web”
    6. Blogroll
    7. Expert analysis
    8. Synthesis
    9. Opinion
    10. Anything you want it to be.
    11. It’s just a platform really.
    12. When?
    13. 1983: mod.ber 1994: Justin Hall 1997: coined 1999: Blogger etc. ... http://en.wikipedia.org/wiki/Blogs
    14. Do something now
      • Go to Wordpress.com and sign up for a blog
      • Don’t worry about a name – you can change it later
      • Write your first post briefly introducing yourself and your specialist area.
    15. Why?
    16. Reputation
    17. Contacts
    18. Knowledge
    19. Skill
    20. Neil McIntosh, Head of Editorial Development, The Guardian
      • “ If you enter the jobs market without one, no matter how good your degree, you’re increasingly likely to lose out to people who better present all they can do, and have the experience of creating and curating their own site.”
      • … also see the 37 comments at http://onlinejournalismblog.com/2008/01/11/how-important-is-it-for-new-journalism-graduates-to-have-their-own-blog/#comments
    21. Who?
    22. Salam Pax
    23. Daily Kos
    24. Trent Lott
    25. Rathergate
    26. Guido Fawkes
    27. How?
    28. Regularly
    29. Link
    30. Transparency
    31. Trackback
    32. Tags
    33. Community (blogosphere)
    34. A hook.
    35. 3 broad types?
    36. 1. The ‘behind the scenes’ diary
    37. 2. The niche news service
    38. 3. The running story
    39. But don’t be afraid to mix it up.
    40. Do something now (2 mins)
      • Think of an idea for a blog. Is it going to be about…
      • Your life as a journalist – leads, ideas, what didn’t make it into publication, mistakes, issues, community?
      • Your specialist area – what’s going on, backgrounders, rumours, community?
      • A challenge, a goal, a format – interview 100 major figures; reviews; go eco; swap lifestyles, etc?
    41. Do something now
      • Write your post: ‘Ten things you need to know about…’
      • Link to your sources whenever you mention something from them
      • Link to your social bookmarking (Delicious) account!
      • Tweak and edit – structure, grammar, spelling, links. Work the intro and the ending (chopping first par sometimes works).
    42. Explore, network, promote
      • Create a blogroll of related sites – starting with the others in the class and the journalism degree page
      • Post some comments on other blogs where you can contribute something (useful links, tips, questions, encouragement)
      • Sign up with Technorati
      • Explore and play with your Wordpress dashboard (e.g. Presentation > Widgets)
    43. Directed study (5 hours)
      • Next week you will write the first story for the website
      • Keep your eye open for story ideas and leads. Non-mainstream sources . Bookmark them and have them ready for next week’s news conference.
      • Keep building your RSS reader feeds
      • Read blogs
      • Read the reading
      • Write more posts – e.g. roundups of headlines from your field; reflections on your newsgathering, or on OJ in general

    + Paul BradshawPaul Bradshaw, 9 months ago

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