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New approaches to research in a digital age
 

New approaches to research in a digital age

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Presentation on how to use networked digital technologies in research based on the author's experiences with a number of projects (all linked) (originally made to the Association of Journalism ...

Presentation on how to use networked digital technologies in research based on the author's experiences with a number of projects (all linked) (originally made to the Association of Journalism Educators)

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    New approaches to research in a digital age New approaches to research in a digital age Presentation Transcript

    • Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Journalism blogging
    • Are blogs mainstream?
      • 85% UK news orgs have blogs
      • 70% US newspapers (95% of top 100)
      • 44% European news orgs
    • How it happened
    •  
    • 1998: Drudge Report
    • 2001: September 11
    •  
    • 2002: Trent Lott
    • 2003: Salam Pax
    • 2003: Christopher Allbritton
    •  
    • 2004: Memogate
    • 2004: Asian tsunami
    • 2005: London bombings
    • 2007: Talking Points Memo
    •  
    • 2007: Dave Winer wins a bet
    • 2007: Myanmar protests
    • 2008: Chinese earthquake
    • Is blogging a genre?
    • Is this blogging?
    • Is this blogging?
    • Is this blogging?
    • Is this blogging?
    • Is this blogging?
    • Is this blogging?
    • 1. Conversational, social, networked
    • 2. Incomplete, open, ongoing
    • 3. Personal, informal, reflective
    • “ Pre-surfed web”
    • Expert analysis
    • Synthesis
    • Opinion
    • Anything you want it to be.
    • It’s just a platform really.
    • Why do you blog?
    • 3 reasons
      • Editorial Leads, speed, space
    • 2. Commercial SEO, distribution, accountability
    • 3. Professional Networking Pulling power Development
    • how to blog
    • Regularly?
    • “ The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )
    •  
    • “ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric Kintz )
    • 6 of Kintz’s 10 reasons why frequency doesn’t matter
      • Traffic is generated by participating in the community
      • Traffic is irrelevant to your blog’s success anyway
      • Frequent posting is actually starting to have a negative impact on loyalty
      • Frequent posting drives poor content quality
      • Frequent posting threatens the credibility of the blogosphere
      • Frequent posting will push corporate bloggers into the hands of PR agencies
    • Link
    • Comment
    • Transparency
    • Tags
    • Community (blogosphere)
      • White = blog; green = 1 way link; blue = reciprocal
      • Daily Kos
      • BoingBoing
      • LiveJournal
      • Michelle Malkin
      • Porn
      • Sports fans
    • A hook.
    • 3 broad types?
    • 1. ‘Behind the scenes’ reflections
    • 2. The niche news service
    • 3. The running story
    • But don’t be afraid to mix it up.
    • 8 of Rohit Bhargava’s 25 basic styles of blogging
      • Ambition blogging
      • Detractor blogging
      • Announcement blogging
      • Link blogging
      • Video blogging
      • Photoblogging
      • Review blogging
      • List blogging
    • Do something now
      • What kind of blog is yours?
      • Can you focus it more?
      • Come up with 3 ideas for others
      • Discuss your blogging experiences –
        • what’s worked,
        • what hasn’t,
        • where you need to improve
        • and how
    • Do more
      • Rohit Bhargava’s 25 basic styles of blogging
      • Technorati – State of the Blogosphere 2008
      • Dan Gillmor – We The Media
      • See bookmarks at delicious.com/paulb/kiev08
    • [email_address]