New approaches to research in a digital age

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Presentation on how to use networked digital technologies in research based on the author's experiences with a number of projects (all linked) (originally made to the Association of Journalism Educators)

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New approaches to research in a digital age

  1. 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Journalism blogging
  2. 2. Are blogs mainstream? <ul><li>85% UK news orgs have blogs </li></ul><ul><li>70% US newspapers (95% of top 100) </li></ul><ul><li>44% European news orgs </li></ul>
  3. 3. How it happened
  4. 5. 1998: Drudge Report
  5. 6. 2001: September 11
  6. 8. 2002: Trent Lott
  7. 9. 2003: Salam Pax
  8. 10. 2003: Christopher Allbritton
  9. 12. 2004: Memogate
  10. 13. 2004: Asian tsunami
  11. 14. 2005: London bombings
  12. 15. 2007: Talking Points Memo
  13. 17. 2007: Dave Winer wins a bet
  14. 18. 2007: Myanmar protests
  15. 19. 2008: Chinese earthquake
  16. 20. Is blogging a genre?
  17. 21. Is this blogging?
  18. 22. Is this blogging?
  19. 23. Is this blogging?
  20. 24. Is this blogging?
  21. 25. Is this blogging?
  22. 26. Is this blogging?
  23. 27. 1. Conversational, social, networked
  24. 28. 2. Incomplete, open, ongoing
  25. 29. 3. Personal, informal, reflective
  26. 30. “ Pre-surfed web”
  27. 31. Expert analysis
  28. 32. Synthesis
  29. 33. Opinion
  30. 34. Anything you want it to be.
  31. 35. It’s just a platform really.
  32. 36. Why do you blog?
  33. 37. 3 reasons
  34. 38. <ul><li>Editorial Leads, speed, space </li></ul>
  35. 39. 2. Commercial SEO, distribution, accountability
  36. 40. 3. Professional Networking Pulling power Development
  37. 41. how to blog
  38. 42. Regularly?
  39. 43. “ The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )
  40. 45. “ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric Kintz )
  41. 46. 6 of Kintz’s 10 reasons why frequency doesn’t matter <ul><li>Traffic is generated by participating in the community </li></ul><ul><li>Traffic is irrelevant to your blog’s success anyway </li></ul><ul><li>Frequent posting is actually starting to have a negative impact on loyalty </li></ul><ul><li>Frequent posting drives poor content quality </li></ul><ul><li>Frequent posting threatens the credibility of the blogosphere </li></ul><ul><li>Frequent posting will push corporate bloggers into the hands of PR agencies </li></ul>
  42. 47. Link
  43. 48. Comment
  44. 49. Transparency
  45. 50. Tags
  46. 51. Community (blogosphere)
  47. 52. <ul><li>White = blog; green = 1 way link; blue = reciprocal </li></ul><ul><li>Daily Kos </li></ul><ul><li>BoingBoing </li></ul><ul><li>LiveJournal </li></ul><ul><li>Michelle Malkin </li></ul><ul><li>Porn </li></ul><ul><li>Sports fans </li></ul>
  48. 53. A hook.
  49. 54. 3 broad types?
  50. 55. 1. ‘Behind the scenes’ reflections
  51. 56. 2. The niche news service
  52. 57. 3. The running story
  53. 58. But don’t be afraid to mix it up.
  54. 59. 8 of Rohit Bhargava’s 25 basic styles of blogging <ul><li>Ambition blogging </li></ul><ul><li>Detractor blogging </li></ul><ul><li>Announcement blogging </li></ul><ul><li>Link blogging </li></ul><ul><li>Video blogging </li></ul><ul><li>Photoblogging </li></ul><ul><li>Review blogging </li></ul><ul><li>List blogging </li></ul>
  55. 60. Do something now <ul><li>What kind of blog is yours? </li></ul><ul><li>Can you focus it more? </li></ul><ul><li>Come up with 3 ideas for others </li></ul><ul><li>Discuss your blogging experiences – </li></ul><ul><ul><li>what’s worked, </li></ul></ul><ul><ul><li>what hasn’t, </li></ul></ul><ul><ul><li>where you need to improve </li></ul></ul><ul><ul><li>and how </li></ul></ul>
  56. 61. Do more <ul><li>Rohit Bhargava’s 25 basic styles of blogging </li></ul><ul><li>Technorati – State of the Blogosphere 2008 </li></ul><ul><li>Dan Gillmor – We The Media </li></ul><ul><li>See bookmarks at delicious.com/paulb/kiev08 </li></ul>
  57. 62. [email_address]

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