Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Journalism blogging

Are blogs mainstream? 85% UK news orgs have blogs 70% US newspapers (95% of top 100) 44% European news orgs

85% UK news orgs have blogs

70% US newspapers (95% of top 100)

44% European news orgs

How it happened

1998: Drudge Report

2001: September 11

2002: Trent Lott

2003: Salam Pax

2003: Christopher Allbritton

2004: Memogate

2004: Asian tsunami

2005: London bombings

2007: Talking Points Memo

2007: Dave Winer wins a bet

2007: Myanmar protests

2008: Chinese earthquake

Is blogging a genre?

Is this blogging?

Is this blogging?

Is this blogging?

Is this blogging?

Is this blogging?

Is this blogging?

1. Conversational, social, networked

2. Incomplete, open, ongoing

3. Personal, informal, reflective

“ Pre-surfed web”

Expert analysis

Synthesis

Opinion

Anything you want it to be.

It’s just a platform really.

Why do you blog?

3 reasons

Editorial Leads, speed, space

Editorial Leads, speed, space

2. Commercial SEO, distribution, accountability

3. Professional Networking Pulling power Development

how to blog

Regularly?

“ The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )

“ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric Kintz )

6 of Kintz’s 10 reasons why frequency doesn’t matter Traffic is generated by participating in the community Traffic is irrelevant to your blog’s success anyway Frequent posting is actually starting to have a negative impact on loyalty Frequent posting drives poor content quality Frequent posting threatens the credibility of the blogosphere Frequent posting will push corporate bloggers into the hands of PR agencies

Traffic is generated by participating in the community

Traffic is irrelevant to your blog’s success anyway

Frequent posting is actually starting to have a negative impact on loyalty

Frequent posting drives poor content quality

Frequent posting threatens the credibility of the blogosphere

Frequent posting will push corporate bloggers into the hands of PR agencies

Link

Comment

Transparency

Tags

Community (blogosphere)

White = blog; green = 1 way link; blue = reciprocal Daily Kos BoingBoing LiveJournal Michelle Malkin Porn Sports fans

White = blog; green = 1 way link; blue = reciprocal

Daily Kos

BoingBoing

LiveJournal

Michelle Malkin

Porn

Sports fans

A hook.

3 broad types?

1. ‘Behind the scenes’ reflections

2. The niche news service

3. The running story

But don’t be afraid to mix it up.

8 of Rohit Bhargava’s 25 basic styles of blogging Ambition blogging Detractor blogging Announcement blogging Link blogging Video blogging Photoblogging Review blogging List blogging

Ambition blogging

Detractor blogging

Announcement blogging

Link blogging

Video blogging

Photoblogging

Review blogging

List blogging

Do something now What kind of blog is yours? Can you focus it more? Come up with 3 ideas for others Discuss your blogging experiences – what’s worked, what hasn’t, where you need to improve and how

What kind of blog is yours?

Can you focus it more?

Come up with 3 ideas for others

Discuss your blogging experiences –

what’s worked,

what hasn’t,

where you need to improve

and how

Do more Rohit Bhargava’s 25 basic styles of blogging Technorati – State of the Blogosphere 2008 Dan Gillmor – We The Media See bookmarks at delicious.com/paulb/kiev08

Rohit Bhargava’s 25 basic styles of blogging

Technorati – State of the Blogosphere 2008

Dan Gillmor – We The Media

See bookmarks at delicious.com/paulb/kiev08

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