Multiplatform journalism
sourcing for diversity
@PaulBradshaw onlinejournalismblog.com
Wednesday, 23 October 13
Level 1:
Beyond the rolodex

Wednesday, 23 October 13
image by Joseph Novak http://www.flickr.com/photos/9408336@N03/8623785709/
Wednesday, 23 October 13
image by Ged Carroll
ttp://www.flickr.com/photos/renaissancechambara/3122900531/
Wednesday, 23 October 13
“Green ink brigade”

Wednesday, 23 October 13
“The Twitterati”

Wednesday, 23 October 13
“The Commentariat”

Wednesday, 23 October 13
“The blogosphere”

Wednesday, 23 October 13
“Video from YouTube”

Wednesday, 23 October 13
“Image from
Facebook”

Wednesday, 23 October 13
https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWi
Wednesday, 23 October 13
“The usual suspects”

Wednesday, 23 October 13
Wednesday, 23 October 13
image by

.
Wednesday, 23 October 13
2005: “African Americans are
producing more content
proportionally than white groups”

2005: Wojdynski and Smith: The part...
2009: “Internet users are as likely as
anyone else to visit with their
neighbors in person. Cell phone users,
those who us...
2011: “Minority Internet users are more
than twice as likely as white Internet
users to utilize Twitter, and young
Interne...
“Broadband take-up among most
EMGs is higher than in the GB
population as a whole. The Indian
group has the highest levels...
“Britain’s ethnic minorities are more likely
to be early adopters of, and spend
proportionally more on, new technology.”

...
“Some of those most alienated from
mainstream news offerings, such as
young Asians, are also exceptionally
enthusiastic us...
“Talking about what
they had for dinner”

Wednesday, 23 October 13
Look harder.

Wednesday, 23 October 13
Look harder.
(You’re a journalist)

Wednesday, 23 October 13
What are people likely to say?

•
•
•
•

To find someone’s phone number?
To find people who are twins?
To find someone wit...
What are people likely to say?

•
•
•
•
•

“My new mobile number is”
“My twin sister”
“My insulin levels/injection”
“My JS...
Where? (Offline/Online)

•
•
•
•
•

Limit results to one site using site:
Limit to types of pages using inurl:
Limit to ex...
Where? (Offline/Online)

•
•
•
•

site:facebook.com/pages
site:linkedin.com/groups
"air safety" -site:ac.uk
“child poverty...
Wednesday, 23 October 13
Where? (Offline/Online)

•
•
•
•
•

Bing Maps: find lat/long
Search on Twitter:
geocode:51.527660,-0.102460,15km
Exclude s...
Wednesday, 23 October 13
Level 2:
Beyond Twitter + Facebook

Wednesday, 23 October 13
http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.html
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653...
http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653...
Wednesday, 23 October 13
http://gigaom.com/2012/10/12/dark-social-why-measuring-user-engagement-is-even-harder-than-you-think/
Wednesday, 23 Octobe...
inurl:forum
inurl:messageboard
intitle:discussion

Wednesday, 23 October 13
Google alerts: be alerted
to new mentions
Wednesday, 23 October 13
Nodocentrism

"A network is quite incapable of
recognizing things that are not nodes.
If something is available in the
net...
Using online to find offline

• Google Street View
• Mentions of places
• White pages: phone numbers of local
businesses, ...
Putting online what is offline...

Wednesday, 23 October 13
Level 3:
SEO + SMO
as a public service

Wednesday, 23 October 13
SEO =
Search Engine
Optimisation

Wednesday, 23 October 13
Wednesday, 23 October 13
Leanpub.com/8000holes
Wednesday, 23 October 13
What are your sources
searching for?
Wednesday, 23 October 13
What are your sources
searching for?
Wednesday, 23 October 13
SEO check

- Tags for names of people, companies,
places, concepts/terms/issues
- Does the headline include key name(s)?
-...
SMO =
Social Media
Optimisation

Wednesday, 23 October 13
Provide resources to
gather round
Wednesday, 23 October 13
Wednesday, 23 October 13
Create database using
Knight freeDive
Wednesday, 23 October 13
Wednesday, 23 October 13
Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Deliciou...
image by mattedesign
http://www.flickr.com/photos/33644713@N00/5601650733/
Wednesday, 23 October 13
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Multiplatform journalism: the diversity gaps part 1: sourcing for diversity

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Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013 - see part 1 here: http://www.slideshare.net/onlinejournalist/diversity-mediane

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Multiplatform journalism: the diversity gaps part 1: sourcing for diversity

  1. 1. Multiplatform journalism sourcing for diversity @PaulBradshaw onlinejournalismblog.com Wednesday, 23 October 13
  2. 2. Level 1: Beyond the rolodex Wednesday, 23 October 13
  3. 3. image by Joseph Novak http://www.flickr.com/photos/9408336@N03/8623785709/ Wednesday, 23 October 13
  4. 4. image by Ged Carroll ttp://www.flickr.com/photos/renaissancechambara/3122900531/ Wednesday, 23 October 13
  5. 5. “Green ink brigade” Wednesday, 23 October 13
  6. 6. “The Twitterati” Wednesday, 23 October 13
  7. 7. “The Commentariat” Wednesday, 23 October 13
  8. 8. “The blogosphere” Wednesday, 23 October 13
  9. 9. “Video from YouTube” Wednesday, 23 October 13
  10. 10. “Image from Facebook” Wednesday, 23 October 13
  11. 11. https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWi Wednesday, 23 October 13
  12. 12. “The usual suspects” Wednesday, 23 October 13
  13. 13. Wednesday, 23 October 13
  14. 14. image by . Wednesday, 23 October 13
  15. 15. 2005: “African Americans are producing more content proportionally than white groups” 2005: Wojdynski and Smith: The participatory Web: Demographic predictors of online content creation at the Convergence and Society:The Participatory Web conference at the University of South Carolina, http://pjnet.org/post/1897/ Wednesday, 23 October 13
  16. 16. 2009: “Internet users are as likely as anyone else to visit with their neighbors in person. Cell phone users, those who use the internet frequently at work, and bloggers are more likely to belong to a local voluntary association” http://www.pewinternet.org/Reports/2009/18--Social-Isolation-and-New-Technology.aspx?r=1 Wednesday, 23 October 13
  17. 17. 2011: “Minority Internet users are more than twice as likely as white Internet users to utilize Twitter, and young Internet users are also significantly more likely than older Americans to adopt the still relatively-new social network. For many [it is used] for keeping up with news and giving them a voice on national or local issues they may not have previously perceived they possessed.” Carrie Brown & Elizabeth Hendrickson, University of Memphis * University of Tennessee 2011, https://online.journalism.utexas.edu/2011/ papers/Brown2011.pdf Wednesday, 23 October 13
  18. 18. “Broadband take-up among most EMGs is higher than in the GB population as a whole. The Indian group has the highest levels of broadband penetration, at 82%, compared to 71% of the GB population.” - Ofcom “The internet is accessed less relative to the rest of the population.” - BFI Ofcom Market Report 2013 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/2013_UK_CMR.pdf BFI 2013 http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain Wednesday, 23 October 13
  19. 19. “Britain’s ethnic minorities are more likely to be early adopters of, and spend proportionally more on, new technology.” IPA, 2013 http://www.ipa.co.uk/news/ipa-publishes-report-on-britains-ethnic-minorities#.UmffUpTk4Rw Wednesday, 23 October 13
  20. 20. “Some of those most alienated from mainstream news offerings, such as young Asians, are also exceptionally enthusiastic users of the internet. Among young Asians, 8% regard the internet as their main source of news.” (Ofcom, 2002) Ofcom, http://www.ofcom.org.uk/static/archive/bsc/pdfs/research/news.pdf Wednesday, 23 October 13
  21. 21. “Talking about what they had for dinner” Wednesday, 23 October 13
  22. 22. Look harder. Wednesday, 23 October 13
  23. 23. Look harder. (You’re a journalist) Wednesday, 23 October 13
  24. 24. What are people likely to say? • • • • To find someone’s phone number? To find people who are twins? To find someone with diabetes? To find someone out of work? Wednesday, 23 October 13
  25. 25. What are people likely to say? • • • • • “My new mobile number is” “My twin sister” “My insulin levels/injection” “My JSA” “Another job interview” Wednesday, 23 October 13
  26. 26. Where? (Offline/Online) • • • • • Limit results to one site using site: Limit to types of pages using inurl: Limit to exact phrases using quotes Exclude words/places using minus sign Limit document types using filetype: Wednesday, 23 October 13
  27. 27. Where? (Offline/Online) • • • • site:facebook.com/pages site:linkedin.com/groups "air safety" -site:ac.uk “child poverty” site:org.uk Wednesday, 23 October 13
  28. 28. Wednesday, 23 October 13
  29. 29. Where? (Offline/Online) • • • • • Bing Maps: find lat/long Search on Twitter: geocode:51.527660,-0.102460,15km Exclude some tweets, e.g. -RT Wednesday, 23 October 13
  30. 30. Wednesday, 23 October 13
  31. 31. Level 2: Beyond Twitter + Facebook Wednesday, 23 October 13
  32. 32. http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.html Wednesday, 23 October 13
  33. 33. Wednesday, 23 October 13
  34. 34. Wednesday, 23 October 13
  35. 35. http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653 Wednesday, 23 October 13
  36. 36. http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653 Wednesday, 23 October 13
  37. 37. Wednesday, 23 October 13
  38. 38. http://gigaom.com/2012/10/12/dark-social-why-measuring-user-engagement-is-even-harder-than-you-think/ Wednesday, 23 October 13
  39. 39. inurl:forum inurl:messageboard intitle:discussion Wednesday, 23 October 13
  40. 40. Google alerts: be alerted to new mentions Wednesday, 23 October 13
  41. 41. Nodocentrism "A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist." Ulises Mejias: ‘The Limits of Social Networks for organising the social’ Wednesday, 23 October 13
  42. 42. Using online to find offline • Google Street View • Mentions of places • White pages: phone numbers of local businesses, residents • People search - Pipl, registers Wednesday, 23 October 13
  43. 43. Putting online what is offline... Wednesday, 23 October 13
  44. 44. Level 3: SEO + SMO as a public service Wednesday, 23 October 13
  45. 45. SEO = Search Engine Optimisation Wednesday, 23 October 13
  46. 46. Wednesday, 23 October 13
  47. 47. Leanpub.com/8000holes Wednesday, 23 October 13
  48. 48. What are your sources searching for? Wednesday, 23 October 13
  49. 49. What are your sources searching for? Wednesday, 23 October 13
  50. 50. SEO check - Tags for names of people, companies, places, concepts/terms/issues - Does the headline include key name(s)? - Ditto URL? - Category? Wednesday, 23 October 13
  51. 51. SMO = Social Media Optimisation Wednesday, 23 October 13
  52. 52. Provide resources to gather round Wednesday, 23 October 13
  53. 53. Wednesday, 23 October 13
  54. 54. Create database using Knight freeDive Wednesday, 23 October 13
  55. 55. Wednesday, 23 October 13
  56. 56. Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/mediane13 Wednesday, 23 October 13
  57. 57. image by mattedesign http://www.flickr.com/photos/33644713@N00/5601650733/ Wednesday, 23 October 13
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