Multiplatform journalism: the diversity gaps part 1: sourcing for diversity
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Multiplatform journalism: the diversity gaps part 1: sourcing for diversity

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Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013 - see part 1 here: http://www.slideshare.net/onlinejournalist/diversity-mediane

Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013 - see part 1 here: http://www.slideshare.net/onlinejournalist/diversity-mediane

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Multiplatform journalism: the diversity gaps part 1: sourcing for diversity Multiplatform journalism: the diversity gaps part 1: sourcing for diversity Presentation Transcript

  • Multiplatform journalism sourcing for diversity @PaulBradshaw onlinejournalismblog.com Wednesday, 23 October 13
  • Level 1: Beyond the rolodex Wednesday, 23 October 13
  • image by Joseph Novak http://www.flickr.com/photos/9408336@N03/8623785709/ Wednesday, 23 October 13
  • image by Ged Carroll ttp://www.flickr.com/photos/renaissancechambara/3122900531/ Wednesday, 23 October 13
  • “Green ink brigade” Wednesday, 23 October 13
  • “The Twitterati” Wednesday, 23 October 13
  • “The Commentariat” Wednesday, 23 October 13
  • “The blogosphere” Wednesday, 23 October 13
  • “Video from YouTube” Wednesday, 23 October 13
  • “Image from Facebook” Wednesday, 23 October 13
  • https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWi Wednesday, 23 October 13
  • “The usual suspects” Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • image by . Wednesday, 23 October 13
  • 2005: “African Americans are producing more content proportionally than white groups” 2005: Wojdynski and Smith: The participatory Web: Demographic predictors of online content creation at the Convergence and Society:The Participatory Web conference at the University of South Carolina, http://pjnet.org/post/1897/ Wednesday, 23 October 13
  • 2009: “Internet users are as likely as anyone else to visit with their neighbors in person. Cell phone users, those who use the internet frequently at work, and bloggers are more likely to belong to a local voluntary association” http://www.pewinternet.org/Reports/2009/18--Social-Isolation-and-New-Technology.aspx?r=1 Wednesday, 23 October 13
  • 2011: “Minority Internet users are more than twice as likely as white Internet users to utilize Twitter, and young Internet users are also significantly more likely than older Americans to adopt the still relatively-new social network. For many [it is used] for keeping up with news and giving them a voice on national or local issues they may not have previously perceived they possessed.” Carrie Brown & Elizabeth Hendrickson, University of Memphis * University of Tennessee 2011, https://online.journalism.utexas.edu/2011/ papers/Brown2011.pdf Wednesday, 23 October 13
  • “Broadband take-up among most EMGs is higher than in the GB population as a whole. The Indian group has the highest levels of broadband penetration, at 82%, compared to 71% of the GB population.” - Ofcom “The internet is accessed less relative to the rest of the population.” - BFI Ofcom Market Report 2013 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/2013_UK_CMR.pdf BFI 2013 http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain Wednesday, 23 October 13
  • “Britain’s ethnic minorities are more likely to be early adopters of, and spend proportionally more on, new technology.” IPA, 2013 http://www.ipa.co.uk/news/ipa-publishes-report-on-britains-ethnic-minorities#.UmffUpTk4Rw Wednesday, 23 October 13
  • “Some of those most alienated from mainstream news offerings, such as young Asians, are also exceptionally enthusiastic users of the internet. Among young Asians, 8% regard the internet as their main source of news.” (Ofcom, 2002) Ofcom, http://www.ofcom.org.uk/static/archive/bsc/pdfs/research/news.pdf Wednesday, 23 October 13
  • “Talking about what they had for dinner” Wednesday, 23 October 13
  • Look harder. Wednesday, 23 October 13
  • Look harder. (You’re a journalist) Wednesday, 23 October 13
  • What are people likely to say? • • • • To find someone’s phone number? To find people who are twins? To find someone with diabetes? To find someone out of work? Wednesday, 23 October 13
  • What are people likely to say? • • • • • “My new mobile number is” “My twin sister” “My insulin levels/injection” “My JSA” “Another job interview” Wednesday, 23 October 13
  • Where? (Offline/Online) • • • • • Limit results to one site using site: Limit to types of pages using inurl: Limit to exact phrases using quotes Exclude words/places using minus sign Limit document types using filetype: Wednesday, 23 October 13
  • Where? (Offline/Online) • • • • site:facebook.com/pages site:linkedin.com/groups "air safety" -site:ac.uk “child poverty” site:org.uk Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • Where? (Offline/Online) • • • • • Bing Maps: find lat/long Search on Twitter: geocode:51.527660,-0.102460,15km Exclude some tweets, e.g. -RT Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • Level 2: Beyond Twitter + Facebook Wednesday, 23 October 13
  • http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.html Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653 Wednesday, 23 October 13
  • http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653 Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • http://gigaom.com/2012/10/12/dark-social-why-measuring-user-engagement-is-even-harder-than-you-think/ Wednesday, 23 October 13
  • inurl:forum inurl:messageboard intitle:discussion Wednesday, 23 October 13
  • Google alerts: be alerted to new mentions Wednesday, 23 October 13
  • Nodocentrism "A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist." Ulises Mejias: ‘The Limits of Social Networks for organising the social’ Wednesday, 23 October 13
  • Using online to find offline • Google Street View • Mentions of places • White pages: phone numbers of local businesses, residents • People search - Pipl, registers Wednesday, 23 October 13
  • Putting online what is offline... Wednesday, 23 October 13
  • Level 3: SEO + SMO as a public service Wednesday, 23 October 13
  • SEO = Search Engine Optimisation Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • Leanpub.com/8000holes Wednesday, 23 October 13
  • What are your sources searching for? Wednesday, 23 October 13
  • What are your sources searching for? Wednesday, 23 October 13
  • SEO check - Tags for names of people, companies, places, concepts/terms/issues - Does the headline include key name(s)? - Ditto URL? - Category? Wednesday, 23 October 13
  • SMO = Social Media Optimisation Wednesday, 23 October 13
  • Provide resources to gather round Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • Create database using Knight freeDive Wednesday, 23 October 13
  • Wednesday, 23 October 13
  • Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/mediane13 Wednesday, 23 October 13
  • image by mattedesign http://www.flickr.com/photos/33644713@N00/5601650733/ Wednesday, 23 October 13