Monetising Hyperlocal

Paul Bradshaw Birmingham City University Online Journalism Blog Monetising Microlocal

No one is selling content Selling platform Selling ads Selling services Selling products

MSNBC buys Everyblock AOL buys Patch Examiner buys NowPublic CNN partners with Outside.In Plenty are selling out...

Low costs, low profits? Multiple revenue streams New efficiencies New advertising Legacy as handicap

Platform already paid for Membership Convenience The 90 degree shift Decoupling + end of monopoly = ?

source: Ofcom ( http://www.ofcom.org.uk/research/cm/icmr08/converge.pdf ) Social: “according to Nielsen, the average UK internet user spent three hours and 40 minutes on ‘member community sites’ in September 2008, up 42% on the figure of two hours and 35 minutes for a year previously.” (2.5 mins on newspaper sites - comScore)

Networked The link IS the content Process as product Quality not quantity The independent's view

Twitter.com/paulbradshaw OnlineJournalismBlog.com So long, and thanks for all the fish.

Monetising Hyperlocal

by Paul Bradshaw on Dec 09, 2009

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Monetising Hyperlocal — Presentation Transcript