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Making Money from content online

by Paul Bradshaw on Jun 09, 2009

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Presentation at Fazeley Digital Festival

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Presentation at Fazeley Digital Festival

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Making Money from content online — Presentation Transcript

Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog How to make money from content

1. You can’t.

2. You won’t.

3. You never did anyway.

1. You can’t.

In 2006 the world produced three million times the information contained in all the books ever written. Supply vs demand http://bit.ly/RiSE9

2. You won’t.

“ Search will see its overall share of online ad dollars swell from 45% this year to 48% in 2009 as other segments slow down.” - eMarketer It’s Google’s world.

“ Why should I pay more for something that costs less to produce, is harder to find and harder to use?” Consumers are not stupid.

1. You never did anyway.

“ Sky News isn't profitable; it's subsidised by other Murdoch enterprises. The Guardian isn't profitable; it's funded by a trust. BBC News isn't profitable.” Emily Bell: http://bit.ly/1FH9sj

Advertising. Events. Platforms. You made money from

You sold audiences. Not content. You sold experiences. Not content. You sold services. Not content.

Advertising, sponsorship or affiliates? Maybe. Sell services? Better. Act as a broker? Sure. How to monetise audiences?

Twitter.com/paulbradshaw

I Snow , Self employed, Internet marketing at My home office I like how you featured the content within the slideshow. Excellent content by the way, 4 months ago

Are you sure you want to Yes No

getrichonline I don't see how this helps make money online? There were no financial or investment details, just very general ideas. It's as if the audio part of the presentation is missing. Online content is the money making way of the future. http://network21australia.blogspot.com/ 1 year ago

Chris Sandström , Researcher and public speaker at Royal Institute of Technology Thanks, a truly important message you bring! 2 years ago

Making Money from content online

by Paul Bradshaw on Jun 09, 2009

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Making Money from content online — Presentation Transcript