Journalism Blogging

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    9 Favorites

    Journalism Blogging - Presentation Transcript

    1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Journalism blogging
    2. Neil McIntosh, Head of Editorial Development, The Guardian
      • “ If you enter the jobs market without [a blog], no matter how good your degree, you’re increasingly likely to lose out to people who better present all they can do, and have the experience of creating and curating their own site.”
      • … also see the 37 comments at http://bit.ly/U3wgJ
    3. Are blogs mainstream?
      • 85% UK news orgs have blogs
      • 70% US newspapers (95% of top 100)
      • 44% European news orgs
      • (stats from Jan 2008)
    4. How it happened
    5.  
    6. 1998: Drudge Report
    7. 2001: September 11
    8. 2002: Trent Lott
    9. 2003: Salam Pax
    10. 2003: Christopher Allbritton
    11.  
    12. 2004: Memogate
    13. 2004: Asian tsunami
    14. 2005: London bombings
    15. 2007: Talking Points Memo
    16.  
    17. 2007: Dave Winer wins a bet
    18. 2007: Myanmar protests
    19. 2008: Chinese earthquake
    20. Is blogging a genre?
    21. Is this blogging?
    22. Is this blogging?
    23. Is this blogging?
    24. Is this blogging?
    25. Is this blogging?
    26. Is this blogging?
    27. 1. Conversational, social, networked?
    28. 2. Incomplete, open, ongoing?
    29. 3. Personal, informal, reflective?
    30. “ Pre-surfed web”
    31. Expert analysis
    32. Synthesis
    33. Opinion
    34. Anything you want it to be.
    35. It’s just a platform really.
    36. Why blog?
    37. 3 reasons
      • Editorial Leads, speed, space
    38. 2. Commercial SEO, distribution, accountability
    39. 3. Professional Networking Pulling power Development
    40. how to blog
    41. Regularly?
    42. “ The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )
    43.  
    44. “ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric Kintz )
    45. 6 of Kintz’s 10 reasons why frequency doesn’t matter
      • Traffic is generated by participating in the community
      • Traffic is irrelevant to your blog’s success anyway
      • Frequent posting is actually starting to have a negative impact on loyalty
      • Frequent posting drives poor content quality
      • Frequent posting threatens the credibility of the blogosphere
      • Frequent posting will push corporate bloggers into the hands of PR agencies
    46. Link
    47. Comment
    48. Transparency
    49. Tags
    50. Community (blogosphere)
      • White = blog; green = 1 way link; blue = reciprocal
      • Daily Kos
      • BoingBoing
      • LiveJournal
      • Michelle Malkin
      • Porn
      • Sports fans
    51. A hook.
    52. 3 broad types?
    53. 1. ‘Behind the scenes’ reflections
    54. 2. The niche news service
    55. 3. The running story
    56. But don’t be afraid to mix it up.
    57. 13 ideas for blog posts ( http:// bit.ly/KqqcU )
      • Interview someone
      • Respond to something elsewhere
      • Blog an event
      • Reflect on something
      • Do something visual (photos, video, slideshow with commentary)
      • Make a list
      • Write a how-to
      • Let someone else post
      • Ask a question
      • Suggest an idea
      • Pick a fight (in a nice way)
      • Write a glossary or A-Z guide
      • Find, analyse & explain data
    58. Do something now (2 mins)
      • Think of an idea for a blog. Is it going to be about…
      • Your life as a journalist – leads, ideas, what didn’t make it into publication, mistakes, issues, community?
      • Your specialist area – what’s going on, backgrounders, rumours, community?
      • A challenge, a goal, a format – interview 100 major figures; reviews; go eco; swap lifestyles, etc?
    59. Do something now
      • Write your post: ‘5 things I’m going to try on the blog this month’
      • Link to your sources whenever you mention something from them
      • Link to your social bookmarking (Delicious) account!
      • Tweak and edit – structure, grammar, spelling, links. Work the intro and the ending (chopping first par sometimes works).
    60. Explore, network, socialise
      • Create a blogroll of related sites
      • Post some comments on other blogs where you can contribute something (useful links, tips, questions, encouragement)
      • Sign up with Technorati
      • Explore and play with your Wordpress dashboard (e.g. Presentation > Widgets)
    61. Do more
      • Rohit Bhargava’s 25 basic styles of blogging
      • Technorati – State of the Blogosphere 2008
      • Dan Gillmor – We The Media
      • See bookmarks at delicious.com/paulb/blogging
    62. Twitter.com/paulbradshaw

    + Paul BradshawPaul Bradshaw, 9 months ago

    custom

    1848 views, 9 favs, 8 embeds more stats

    Presentation about blogging and journalism

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1848
      • 1541 on SlideShare
      • 307 from embeds
    • Comments 0
    • Favorites 9
    • Downloads 43
    Most viewed embeds
    • 198 views on http://onlinejournalismblog.com
    • 95 views on http://mediablog.hvg.hu
    • 7 views on http://www.kaspersorensen.com
    • 3 views on https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com
    • 1 views on http://static.slideshare.net

    more

    All embeds
    • 198 views on http://onlinejournalismblog.com
    • 95 views on http://mediablog.hvg.hu
    • 7 views on http://www.kaspersorensen.com
    • 3 views on https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com
    • 1 views on http://static.slideshare.net
    • 1 views on file://
    • 1 views on http://127.0.0.1:8795
    • 1 views on http://74.125.47.132

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories