Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK...
Neil McIntosh,  Head of Editorial Development, The Guardian <ul><li>“ If you enter the jobs market without [a blog], no ma...
Are blogs mainstream? <ul><li>85% UK news orgs have blogs </li></ul><ul><li>70% US newspapers (95% of top 100) </li></ul><...
How it happened
 
1998: Drudge Report
2001: September 11
2002:  Trent Lott
2003: Salam Pax
2003:  Christopher Allbritton
 
2004: Memogate
2004:  Asian tsunami
2005: London bombings
2007: Talking Points Memo
 
2007: Dave Winer wins a bet
2007: Myanmar protests
2008: Chinese earthquake
Is blogging a genre?
Is this blogging?
Is this blogging?
Is this blogging?
Is this blogging?
Is this blogging?
Is this blogging?
1.  Conversational, social, networked?
2.  Incomplete, open,  ongoing?
3.  Personal, informal, reflective?
“ Pre-surfed web”
Expert analysis
Synthesis
Opinion
Anything you want it to be.
It’s just a platform really.
Why blog?
3 reasons
<ul><li>Editorial Leads,  speed,  space </li></ul>
2. Commercial SEO, distribution, accountability
3. Professional Networking Pulling power Development
how  to blog
Regularly?
“ The majority of the  Top 100   blogs tracked by Technorati post five or more times per day, and a full 43 percent post m...
 
“ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric  Kintz )
6 of Kintz’s 10 reasons why frequency doesn’t matter <ul><li>Traffic is generated by participating in the community  </li>...
Link
Comment
Transparency
Tags
Community (blogosphere)
<ul><li>White = blog; green = 1 way link; blue = reciprocal </li></ul><ul><li>Daily Kos </li></ul><ul><li>BoingBoing </li>...
A hook.
3 broad types?
1.  ‘Behind the scenes’ reflections
2.  The niche news service
3.  The running story
But don’t be afraid to mix it up.
13 ideas for blog posts ( http:// bit.ly/KqqcU )   <ul><li>Interview someone </li></ul><ul><li>Respond to something elsewh...
Do something now (2 mins) <ul><li>Think of an idea for a blog. Is it going to be about… </li></ul><ul><li>Your life as a j...
Do something now <ul><li>Write your post: ‘5 things I’m going to try on the blog this month’ </li></ul><ul><li>Link to you...
Explore, network, socialise <ul><li>Create a blogroll of related sites  </li></ul><ul><li>Post some comments on other blog...
Do more <ul><li>Rohit Bhargava’s 25 basic styles of blogging </li></ul><ul><li>Technorati – State of the Blogosphere 2008 ...
Twitter.com/paulbradshaw
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Journalism Blogging

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Journalism Blogging

  1. 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Journalism blogging
  2. 2. Neil McIntosh, Head of Editorial Development, The Guardian <ul><li>“ If you enter the jobs market without [a blog], no matter how good your degree, you’re increasingly likely to lose out to people who better present all they can do, and have the experience of creating and curating their own site.” </li></ul><ul><li>… also see the 37 comments at http://bit.ly/U3wgJ </li></ul>
  3. 3. Are blogs mainstream? <ul><li>85% UK news orgs have blogs </li></ul><ul><li>70% US newspapers (95% of top 100) </li></ul><ul><li>44% European news orgs </li></ul><ul><li>(stats from Jan 2008) </li></ul>
  4. 4. How it happened
  5. 6. 1998: Drudge Report
  6. 7. 2001: September 11
  7. 8. 2002: Trent Lott
  8. 9. 2003: Salam Pax
  9. 10. 2003: Christopher Allbritton
  10. 12. 2004: Memogate
  11. 13. 2004: Asian tsunami
  12. 14. 2005: London bombings
  13. 15. 2007: Talking Points Memo
  14. 17. 2007: Dave Winer wins a bet
  15. 18. 2007: Myanmar protests
  16. 19. 2008: Chinese earthquake
  17. 20. Is blogging a genre?
  18. 21. Is this blogging?
  19. 22. Is this blogging?
  20. 23. Is this blogging?
  21. 24. Is this blogging?
  22. 25. Is this blogging?
  23. 26. Is this blogging?
  24. 27. 1. Conversational, social, networked?
  25. 28. 2. Incomplete, open, ongoing?
  26. 29. 3. Personal, informal, reflective?
  27. 30. “ Pre-surfed web”
  28. 31. Expert analysis
  29. 32. Synthesis
  30. 33. Opinion
  31. 34. Anything you want it to be.
  32. 35. It’s just a platform really.
  33. 36. Why blog?
  34. 37. 3 reasons
  35. 38. <ul><li>Editorial Leads, speed, space </li></ul>
  36. 39. 2. Commercial SEO, distribution, accountability
  37. 40. 3. Professional Networking Pulling power Development
  38. 41. how to blog
  39. 42. Regularly?
  40. 43. “ The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )
  41. 45. “ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric Kintz )
  42. 46. 6 of Kintz’s 10 reasons why frequency doesn’t matter <ul><li>Traffic is generated by participating in the community </li></ul><ul><li>Traffic is irrelevant to your blog’s success anyway </li></ul><ul><li>Frequent posting is actually starting to have a negative impact on loyalty </li></ul><ul><li>Frequent posting drives poor content quality </li></ul><ul><li>Frequent posting threatens the credibility of the blogosphere </li></ul><ul><li>Frequent posting will push corporate bloggers into the hands of PR agencies </li></ul>
  43. 47. Link
  44. 48. Comment
  45. 49. Transparency
  46. 50. Tags
  47. 51. Community (blogosphere)
  48. 52. <ul><li>White = blog; green = 1 way link; blue = reciprocal </li></ul><ul><li>Daily Kos </li></ul><ul><li>BoingBoing </li></ul><ul><li>LiveJournal </li></ul><ul><li>Michelle Malkin </li></ul><ul><li>Porn </li></ul><ul><li>Sports fans </li></ul>
  49. 53. A hook.
  50. 54. 3 broad types?
  51. 55. 1. ‘Behind the scenes’ reflections
  52. 56. 2. The niche news service
  53. 57. 3. The running story
  54. 58. But don’t be afraid to mix it up.
  55. 59. 13 ideas for blog posts ( http:// bit.ly/KqqcU ) <ul><li>Interview someone </li></ul><ul><li>Respond to something elsewhere </li></ul><ul><li>Blog an event </li></ul><ul><li>Reflect on something </li></ul><ul><li>Do something visual (photos, video, slideshow with commentary) </li></ul><ul><li>Make a list </li></ul><ul><li>Write a how-to </li></ul><ul><li>Let someone else post </li></ul><ul><li>Ask a question </li></ul><ul><li>Suggest an idea </li></ul><ul><li>Pick a fight (in a nice way) </li></ul><ul><li>Write a glossary or A-Z guide </li></ul><ul><li>Find, analyse & explain data </li></ul>
  56. 60. Do something now (2 mins) <ul><li>Think of an idea for a blog. Is it going to be about… </li></ul><ul><li>Your life as a journalist – leads, ideas, what didn’t make it into publication, mistakes, issues, community? </li></ul><ul><li>Your specialist area – what’s going on, backgrounders, rumours, community? </li></ul><ul><li>A challenge, a goal, a format – interview 100 major figures; reviews; go eco; swap lifestyles, etc? </li></ul>
  57. 61. Do something now <ul><li>Write your post: ‘5 things I’m going to try on the blog this month’ </li></ul><ul><li>Link to your sources whenever you mention something from them </li></ul><ul><li>Link to your social bookmarking (Delicious) account! </li></ul><ul><li>Tweak and edit – structure, grammar, spelling, links. Work the intro and the ending (chopping first par sometimes works). </li></ul>
  58. 62. Explore, network, socialise <ul><li>Create a blogroll of related sites </li></ul><ul><li>Post some comments on other blogs where you can contribute something (useful links, tips, questions, encouragement) </li></ul><ul><li>Sign up with Technorati </li></ul><ul><li>Explore and play with your Wordpress dashboard (e.g. Presentation > Widgets) </li></ul>
  59. 63. Do more <ul><li>Rohit Bhargava’s 25 basic styles of blogging </li></ul><ul><li>Technorati – State of the Blogosphere 2008 </li></ul><ul><li>Dan Gillmor – We The Media </li></ul><ul><li>See bookmarks at delicious.com/paulb/blogging </li></ul>
  60. 64. Twitter.com/paulbradshaw
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