Journalism Blogging

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Presentation about blogging and journalism

Presentation about blogging and journalism

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  • 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Journalism blogging
  • 2. Neil McIntosh, Head of Editorial Development, The Guardian
    • “ If you enter the jobs market without [a blog], no matter how good your degree, you’re increasingly likely to lose out to people who better present all they can do, and have the experience of creating and curating their own site.”
    • … also see the 37 comments at http://bit.ly/U3wgJ
  • 3. Are blogs mainstream?
    • 85% UK news orgs have blogs
    • 70% US newspapers (95% of top 100)
    • 44% European news orgs
    • (stats from Jan 2008)
  • 4. How it happened
  • 5.  
  • 6. 1998: Drudge Report
  • 7. 2001: September 11
  • 8. 2002: Trent Lott
  • 9. 2003: Salam Pax
  • 10. 2003: Christopher Allbritton
  • 11.  
  • 12. 2004: Memogate
  • 13. 2004: Asian tsunami
  • 14. 2005: London bombings
  • 15. 2007: Talking Points Memo
  • 16.  
  • 17. 2007: Dave Winer wins a bet
  • 18. 2007: Myanmar protests
  • 19. 2008: Chinese earthquake
  • 20. Is blogging a genre?
  • 21. Is this blogging?
  • 22. Is this blogging?
  • 23. Is this blogging?
  • 24. Is this blogging?
  • 25. Is this blogging?
  • 26. Is this blogging?
  • 27. 1. Conversational, social, networked?
  • 28. 2. Incomplete, open, ongoing?
  • 29. 3. Personal, informal, reflective?
  • 30. “ Pre-surfed web”
  • 31. Expert analysis
  • 32. Synthesis
  • 33. Opinion
  • 34. Anything you want it to be.
  • 35. It’s just a platform really.
  • 36. Why blog?
  • 37. 3 reasons
  • 38.
    • Editorial Leads, speed, space
  • 39. 2. Commercial SEO, distribution, accountability
  • 40. 3. Professional Networking Pulling power Development
  • 41. how to blog
  • 42. Regularly?
  • 43. “ The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )
  • 44.  
  • 45. “ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric Kintz )
  • 46. 6 of Kintz’s 10 reasons why frequency doesn’t matter
    • Traffic is generated by participating in the community
    • Traffic is irrelevant to your blog’s success anyway
    • Frequent posting is actually starting to have a negative impact on loyalty
    • Frequent posting drives poor content quality
    • Frequent posting threatens the credibility of the blogosphere
    • Frequent posting will push corporate bloggers into the hands of PR agencies
  • 47. Link
  • 48. Comment
  • 49. Transparency
  • 50. Tags
  • 51. Community (blogosphere)
  • 52.
    • White = blog; green = 1 way link; blue = reciprocal
    • Daily Kos
    • BoingBoing
    • LiveJournal
    • Michelle Malkin
    • Porn
    • Sports fans
  • 53. A hook.
  • 54. 3 broad types?
  • 55. 1. ‘Behind the scenes’ reflections
  • 56. 2. The niche news service
  • 57. 3. The running story
  • 58. But don’t be afraid to mix it up.
  • 59. 13 ideas for blog posts ( http:// bit.ly/KqqcU )
    • Interview someone
    • Respond to something elsewhere
    • Blog an event
    • Reflect on something
    • Do something visual (photos, video, slideshow with commentary)
    • Make a list
    • Write a how-to
    • Let someone else post
    • Ask a question
    • Suggest an idea
    • Pick a fight (in a nice way)
    • Write a glossary or A-Z guide
    • Find, analyse & explain data
  • 60. Do something now (2 mins)
    • Think of an idea for a blog. Is it going to be about…
    • Your life as a journalist – leads, ideas, what didn’t make it into publication, mistakes, issues, community?
    • Your specialist area – what’s going on, backgrounders, rumours, community?
    • A challenge, a goal, a format – interview 100 major figures; reviews; go eco; swap lifestyles, etc?
  • 61. Do something now
    • Write your post: ‘5 things I’m going to try on the blog this month’
    • Link to your sources whenever you mention something from them
    • Link to your social bookmarking (Delicious) account!
    • Tweak and edit – structure, grammar, spelling, links. Work the intro and the ending (chopping first par sometimes works).
  • 62. Explore, network, socialise
    • Create a blogroll of related sites
    • Post some comments on other blogs where you can contribute something (useful links, tips, questions, encouragement)
    • Sign up with Technorati
    • Explore and play with your Wordpress dashboard (e.g. Presentation > Widgets)
  • 63. Do more
    • Rohit Bhargava’s 25 basic styles of blogging
    • Technorati – State of the Blogosphere 2008
    • Dan Gillmor – We The Media
    • See bookmarks at delicious.com/paulb/blogging
  • 64. Twitter.com/paulbradshaw