Multiplatform journalism: the diversity gaps part 2: publishing for diversity

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Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013. See part 1 here: http://www.slideshare.net/onlinejournalist/multiplatform-journalism-the-diversity-gaps-part-1

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Multiplatform journalism: the diversity gaps part 2: publishing for diversity

  1. 1. Multiplatform journalism publishing for diversity @PaulBradshaw onlinejournalismblog.com Wednesday, 23 October 13
  2. 2. Part 2: Bonus level: Media literacy: our stories, their medium Wednesday, 23 October 13
  3. 3. You do not control the platform .. Wednesday, 23 October 13
  4. 4. Wednesday, 23 October 13
  5. 5. Wednesday, 23 October 13
  6. 6. Wednesday, 23 October 13
  7. 7. https://leanpub.com/21stcenturynewsroom Wednesday, 23 October 13
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  15. 15. Wednesday, 23 October 13
  16. 16. delicious.com/paulb/youtube Wednesday, 23 October 13
  17. 17. Ofcom Market Report 2012 Wednesday, 23 October 13
  18. 18. “YouTube accounts for about 65 per cent of views. "And we see that growing quite rapidly."” Grant Bremner, Future http://www.journalism.co.uk/news/how-magazine-publishers-are-finding-success-in-online-video/s2/a552656/ Wednesday, 23 October 13
  19. 19. http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/ Wednesday, 23 October 13
  20. 20. http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Study http://www.themediabriefing.com/article/2013-04-05/user-day-usage-mobile-news http://www.niemanlab.org/2011/11/more-evidence-that-different-devices-fuel-news-consumption-at-different-times/ Wednesday, 23 October 13
  21. 21. http://www.emarketer.com/Article/Search-Gets-Mobile-Makeover/1009822 Wednesday, 23 October 13
  22. 22. Wednesday, 23 October 13
  23. 23. Key points: Nothing is ‘representative’ Imagine the source and use advanced search Use online to find offline Use SEO and SMO to bring sources to you Right platform, right time Wednesday, 23 October 13
  24. 24. Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/mediane13 Wednesday, 23 October 13
  25. 25. image by mattedesign http://www.flickr.com/photos/33644713@N00/5601650733/ Wednesday, 23 October 13

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