Multiplatform journalism
publishing for
diversity
@PaulBradshaw onlinejournalismblog.com
Wednesday, 23 October 13
Part 2: Bonus level:
Media literacy:
our stories, their medium

Wednesday, 23 October 13
You do not control
the platform
..
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
https://leanpub.com/21stcenturynewsroom
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
delicious.com/paulb/youtube

Wednesday, 23 October 13
Ofcom Market Report 2012

Wednesday, 23 October 13
“YouTube accounts for about 65 per
cent of views. "And we see that
growing quite rapidly."”
Grant Bremner,
Future

http://...
http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/
Wednesday, 23 October 13
http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Study
http://www.themediabriefin...
http://www.emarketer.com/Article/Search-Gets-Mobile-Makeover/1009822
Wednesday, 23 October 13
Wednesday, 23 October 13
Key points:
Nothing is ‘representative’
Imagine the source and use
advanced search
Use online to find offline
Use SEO and ...
Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Deliciou...
image by mattedesign
http://www.flickr.com/photos/33644713@N00/5601650733/
Wednesday, 23 October 13
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Multiplatform journalism: the diversity gaps part 2: publishing for diversity

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Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013. See part 1 here: http://www.slideshare.net/onlinejournalist/multiplatform-journalism-the-diversity-gaps-part-1

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Multiplatform journalism: the diversity gaps part 2: publishing for diversity

  1. 1. Multiplatform journalism publishing for diversity @PaulBradshaw onlinejournalismblog.com Wednesday, 23 October 13
  2. 2. Part 2: Bonus level: Media literacy: our stories, their medium Wednesday, 23 October 13
  3. 3. You do not control the platform .. Wednesday, 23 October 13
  4. 4. Wednesday, 23 October 13
  5. 5. Wednesday, 23 October 13
  6. 6. Wednesday, 23 October 13
  7. 7. https://leanpub.com/21stcenturynewsroom Wednesday, 23 October 13
  8. 8. Wednesday, 23 October 13
  9. 9. Wednesday, 23 October 13
  10. 10. Wednesday, 23 October 13
  11. 11. Wednesday, 23 October 13
  12. 12. Wednesday, 23 October 13
  13. 13. Wednesday, 23 October 13
  14. 14. Wednesday, 23 October 13
  15. 15. Wednesday, 23 October 13
  16. 16. delicious.com/paulb/youtube Wednesday, 23 October 13
  17. 17. Ofcom Market Report 2012 Wednesday, 23 October 13
  18. 18. “YouTube accounts for about 65 per cent of views. "And we see that growing quite rapidly."” Grant Bremner, Future http://www.journalism.co.uk/news/how-magazine-publishers-are-finding-success-in-online-video/s2/a552656/ Wednesday, 23 October 13
  19. 19. http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/ Wednesday, 23 October 13
  20. 20. http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Study http://www.themediabriefing.com/article/2013-04-05/user-day-usage-mobile-news http://www.niemanlab.org/2011/11/more-evidence-that-different-devices-fuel-news-consumption-at-different-times/ Wednesday, 23 October 13
  21. 21. http://www.emarketer.com/Article/Search-Gets-Mobile-Makeover/1009822 Wednesday, 23 October 13
  22. 22. Wednesday, 23 October 13
  23. 23. Key points: Nothing is ‘representative’ Imagine the source and use advanced search Use online to find offline Use SEO and SMO to bring sources to you Right platform, right time Wednesday, 23 October 13
  24. 24. Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/mediane13 Wednesday, 23 October 13
  25. 25. image by mattedesign http://www.flickr.com/photos/33644713@N00/5601650733/ Wednesday, 23 October 13
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