10. Go to interviews with more than a
"A URL is an obvious asset. The site you
build at your URL should become your
greatest business asset, but you'll need
to build many smaller assets within that
11. "An active reader community is an asset.
That takes time to develop."
Robert Niles - http://www.ojr.org/ojr/people/robert/201001/1816/
12. The story.
A human case study
Background and context
Expert analysis and reaction
Colour and clarity
13. They come into contact with..?
Agencies and charities
Communities and forums
Professional groups, unions
Campaigns and groups
Make yourself findable
URL, title, subheads
Tags and categories
Images: alt tags and captions