Your SlideShare is downloading. ×
0
Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Online Journalism  (a...
  The internet cuts out middlemen
(before)
(after)
Martin Belam ( http://www.currybet.net/cbet_blog/2009/08/news_paywalls_and_scarcity.php )
  Being a good writer is no longer enough
“ ex officio”
(before)
(after)
"A URL is an obvious asset. The site you build at your URL should become your greatest business asset, but you'll nee...
"An active reader community is an asset. That takes time to develop." Robert Niles - http://www.ojr.org/ojr/peop...
 
 
  New jobs, new employers
 
http://newsosaur.blogspot.com/2009/01/how-long-can-print-newspapers-last.html
http://www.businessinsider.com/chart-of-the-day-workers-employed-in-newspaper-publishing-2009-12
http://www.theonion.com/video/boston-globe-tailors-print-edition-for-three-remai,17572/
source: Ofcom ( http://www.ofcom.org.uk/research/cm/icmr08/converge.pdf )
Internet ad growth 2000-2008  source : IAB
"This job is just as likely to attract people who’ve set up community websites or blogs and have a passion for their ...
"I want to see social media become a part of the fabric of the day-to-day work." Julian March, Sky News - http:/...
"I'm afraid you're not doing your job if you can't do those things. It's not discretionary." Peter Horrocks, Dir...
Source: Magazines & Their Websites, CJR study (2010)
 
  Getting you in the best position
<ul><li>Multimedia, data journalism, community management </li></ul><ul><li>Leader, not a follower </li></ul><ul><li>- Las...
 
  Break.
  Assignments
<ul><li>1: group portfolio of work </li></ul><ul><li>- Newsgathering </li></ul><ul><li>- Production </li></ul><ul><li>Dist...
Briefs to come on Moodle Questions?  
  Part 2: A network of networks
 
&quot;M illions of private, public, academic, business, and government networks of local to global scope that are linked b...
 
&quot;A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it ...
 
 
 
 
 
5 things to do on Twitter <ul><ul><li>Sign up to Twitter and follow anyone you know, plus 10 people from your field (use T...
Lab 1. Set up accounts 2. Populate them 3. Link them via RSS
Links OnlineJournalismClasses.tumblr.com (password: student) Delicious.com/paulb/cityoj01 OnlineJournalismBlog.com
Upcoming SlideShare
Loading in...5
×

City online journalism wk1 - introduction

1,549

Published on

Published in: Education
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
1,549
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
57
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "City online journalism wk1 - introduction"

  1. 1. Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Online Journalism  (an introduction)
  2. 2.   The internet cuts out middlemen
  3. 3. (before)
  4. 4. (after)
  5. 5. Martin Belam ( http://www.currybet.net/cbet_blog/2009/08/news_paywalls_and_scarcity.php )
  6. 6.   Being a good writer is no longer enough
  7. 7. “ ex officio”
  8. 8. (before)
  9. 9. (after)
  10. 10. &quot;A URL is an obvious asset. The site you build at your URL should become your greatest business asset, but you'll need to build many smaller assets within that site first.  
  11. 11. &quot;An active reader community is an asset. That takes time to develop.&quot; Robert Niles - http://www.ojr.org/ojr/people/robert/201001/1816/
  12. 14.   New jobs, new employers
  13. 16. http://newsosaur.blogspot.com/2009/01/how-long-can-print-newspapers-last.html
  14. 17. http://www.businessinsider.com/chart-of-the-day-workers-employed-in-newspaper-publishing-2009-12
  15. 18. http://www.theonion.com/video/boston-globe-tailors-print-edition-for-three-remai,17572/
  16. 19. source: Ofcom ( http://www.ofcom.org.uk/research/cm/icmr08/converge.pdf )
  17. 20. Internet ad growth 2000-2008 source : IAB
  18. 21. &quot;This job is just as likely to attract people who’ve set up community websites or blogs and have a passion for their locality.&quot; Sarah Hartley - http://sarahhartley.wordpress.com/2009/10/16/beatblogging-–-what-is-it/
  19. 22. &quot;I want to see social media become a part of the fabric of the day-to-day work.&quot; Julian March, Sky News - http://www.poynter.org/column.asp?id=31&aid=179903
  20. 23. &quot;I'm afraid you're not doing your job if you can't do those things. It's not discretionary.&quot; Peter Horrocks, Director, BBC Global News - http://www.guardian.co.uk/media/pda/2010/feb/10/bbc-news-social-media
  21. 24. Source: Magazines & Their Websites, CJR study (2010)
  22. 26.   Getting you in the best position
  23. 27. <ul><li>Multimedia, data journalism, community management </li></ul><ul><li>Leader, not a follower </li></ul><ul><li>- Lasting assets (if you maintain them) </li></ul> 
  24. 29.   Break.
  25. 30.   Assignments
  26. 31. <ul><li>1: group portfolio of work </li></ul><ul><li>- Newsgathering </li></ul><ul><li>- Production </li></ul><ul><li>Distribution (social activity) </li></ul><ul><li>Law, ethics, strategy, commerce </li></ul><ul><li>2: individual report on community strategy </li></ul><ul><li>Research </li></ul><ul><li>Creativity </li></ul><ul><li>Analysis </li></ul> 
  27. 32. Briefs to come on Moodle Questions?  
  28. 33.   Part 2: A network of networks
  29. 35. &quot;M illions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies.&quot;
  30. 37. &quot;A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist.&quot; Nodocentrism Ulises Mejias: ‘The Limits of Social Networks for organising the social’
  31. 43. 5 things to do on Twitter <ul><ul><li>Sign up to Twitter and follow anyone you know, plus 10 people from your field (use Twellow, Tweepsearch, wefollow) or area (use Twitterlocal or Twitter Grader) </li></ul></ul><ul><ul><li>Tweet what you’re doing </li></ul></ul><ul><ul><li>Tweet a useful link </li></ul></ul><ul><ul><li>Tweet an @ message to someone you don’t know </li></ul></ul><ul><ul><li>Try using Pingvine or Twitterfeed to send a Delicious RSS feed to your Twitter account (so anything you bookmark will be tweeted) </li></ul></ul>
  32. 44. Lab 1. Set up accounts 2. Populate them 3. Link them via RSS
  33. 45. Links OnlineJournalismClasses.tumblr.com (password: student) Delicious.com/paulb/cityoj01 OnlineJournalismBlog.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×