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Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Community strategy  –...
<ul><ul><li>Research </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Analysis </li></ul></ul>Assessment c...
<ul><ul><li>Establish channels of access </li></ul></ul><ul><ul><li>Collate a network of contacts </li></ul></ul><ul><ul><...
Identify and research the community Geographical? Interest? Cause? Be specific: not a market Identify the most active Wher...
Blaise Grimes-Viort “ Community management is more focused on a more discrete group of people & developing & encouraging r...
So let’s look…
Common problems Wrong metrics: hits – or comments? Content-centric: who is the community? Content detail: examples that pr...
Common problems Lack of clear objectives Inability to find the community No justification for technology Market ignorance:...
4 Ws and a H to cover Why  would someone contribute? Who  are you expecting to? What  do you expect/want them to do? Where...
Lab Spend time on improving – and executing – your community strategy, with the support of your tutor and classmates. That...
Reading Angela Connor: Community Management Cookbook Axel Bruns: Gatewatching Yochai Benkler: Wealth of Networks Andrew Li...
Links OnlineJournalismClasses.tumblr.com Delicious.com/paulb/cityoj07 Delicious.com/paulb/comstrat Delicious.com/paulb/com...
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City University Online Journalism week 7: Community strategy review

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Week 7 session of the Online Journalism module at City University, going over the second assessment.

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Transcript of "City University Online Journalism week 7: Community strategy review"

  1. 1. Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Community strategy – draft review .
  2. 2. <ul><ul><li>Research </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Analysis </li></ul></ul>Assessment criteria
  3. 3. <ul><ul><li>Establish channels of access </li></ul></ul><ul><ul><li>Collate a network of contacts </li></ul></ul><ul><ul><li>Establish relationships of trust </li></ul></ul><ul><ul><li>Distribution network </li></ul></ul>Objectives
  4. 4. Identify and research the community Geographical? Interest? Cause? Be specific: not a market Identify the most active Where are they?
  5. 5. Blaise Grimes-Viort “ Community management is more focused on a more discrete group of people & developing & encouraging relationships.”
  6. 6. So let’s look…
  7. 7. Common problems Wrong metrics: hits – or comments? Content-centric: who is the community? Content detail: examples that provoke Research into community management What works elsewhere?
  8. 8. Common problems Lack of clear objectives Inability to find the community No justification for technology Market ignorance: what else is there? Gap in the market? Market in the gap?
  9. 9. 4 Ws and a H to cover Why would someone contribute? Who are you expecting to? What do you expect/want them to do? Where are they online & offline How can you be useful?
  10. 10. Lab Spend time on improving – and executing – your community strategy, with the support of your tutor and classmates. That’s it.
  11. 11. Reading Angela Connor: Community Management Cookbook Axel Bruns: Gatewatching Yochai Benkler: Wealth of Networks Andrew Lih: Wikipedia Revolution FeverBee, BlaiseGV.com
  12. 12. Links OnlineJournalismClasses.tumblr.com Delicious.com/paulb/cityoj07 Delicious.com/paulb/comstrat Delicious.com/paulb/community
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