• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
City University Online Journalism week 7: Community strategy review
 

City University Online Journalism week 7: Community strategy review

on

  • 2,375 views

Week 7 session of the Online Journalism module at City University, going over the second assessment.

Week 7 session of the Online Journalism module at City University, going over the second assessment.

Statistics

Views

Total Views
2,375
Views on SlideShare
2,375
Embed Views
0

Actions

Likes
0
Downloads
17
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    City University Online Journalism week 7: Community strategy review City University Online Journalism week 7: Community strategy review Presentation Transcript

    • Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Community strategy – draft review .
        • Research
        • Creativity
        • Analysis
      Assessment criteria
        • Establish channels of access
        • Collate a network of contacts
        • Establish relationships of trust
        • Distribution network
      Objectives
    • Identify and research the community Geographical? Interest? Cause? Be specific: not a market Identify the most active Where are they?
    • Blaise Grimes-Viort “ Community management is more focused on a more discrete group of people & developing & encouraging relationships.”
    • So let’s look…
    • Common problems Wrong metrics: hits – or comments? Content-centric: who is the community? Content detail: examples that provoke Research into community management What works elsewhere?
    • Common problems Lack of clear objectives Inability to find the community No justification for technology Market ignorance: what else is there? Gap in the market? Market in the gap?
    • 4 Ws and a H to cover Why would someone contribute? Who are you expecting to? What do you expect/want them to do? Where are they online & offline How can you be useful?
    • Lab Spend time on improving – and executing – your community strategy, with the support of your tutor and classmates. That’s it.
    • Reading Angela Connor: Community Management Cookbook Axel Bruns: Gatewatching Yochai Benkler: Wealth of Networks Andrew Lih: Wikipedia Revolution FeverBee, BlaiseGV.com
    • Links OnlineJournalismClasses.tumblr.com Delicious.com/paulb/cityoj07 Delicious.com/paulb/comstrat Delicious.com/paulb/community