3. <ul><ul><li>Establish channels of access </li></ul></ul><ul><ul><li>Collate a network of contacts </li></ul></ul><ul><ul><li>Establish relationships of trust </li></ul></ul><ul><ul><li>Distribution network </li></ul></ul>Objectives
4. Identify and research the community Geographical? Interest? Cause? Be specific: not a market Identify the most active Where are they?
5. Blaise Grimes-Viort “ Community management is more focused on a more discrete group of people & developing & encouraging relationships.”
6. So let’s look…
7. Common problems Wrong metrics: hits – or comments? Content-centric: who is the community? Content detail: examples that provoke Research into community management What works elsewhere?
8. Common problems Lack of clear objectives Inability to find the community No justification for technology Market ignorance: what else is there? Gap in the market? Market in the gap?
9. 4 Ws and a H to cover Why would someone contribute? Who are you expecting to? What do you expect/want them to do? Where are they online & offline How can you be useful?
10. Lab Spend time on improving – and executing – your community strategy, with the support of your tutor and classmates. That’s it.
11. Reading Angela Connor: Community Management Cookbook Axel Bruns: Gatewatching Yochai Benkler: Wealth of Networks Andrew Lih: Wikipedia Revolution FeverBee, BlaiseGV.com