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City University Online Journalism week 7: Community strategy review
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City University Online Journalism week 7: Community strategy review

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Week 7 session of the Online Journalism module at City University, going over the second assessment.

Week 7 session of the Online Journalism module at City University, going over the second assessment.


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  • 1. Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Community strategy – draft review .
  • 2.
      • Research
      • Creativity
      • Analysis
    Assessment criteria
  • 3.
      • Establish channels of access
      • Collate a network of contacts
      • Establish relationships of trust
      • Distribution network
    Objectives
  • 4. Identify and research the community Geographical? Interest? Cause? Be specific: not a market Identify the most active Where are they?
  • 5. Blaise Grimes-Viort “ Community management is more focused on a more discrete group of people & developing & encouraging relationships.”
  • 6. So let’s look…
  • 7. Common problems Wrong metrics: hits – or comments? Content-centric: who is the community? Content detail: examples that provoke Research into community management What works elsewhere?
  • 8. Common problems Lack of clear objectives Inability to find the community No justification for technology Market ignorance: what else is there? Gap in the market? Market in the gap?
  • 9. 4 Ws and a H to cover Why would someone contribute? Who are you expecting to? What do you expect/want them to do? Where are they online & offline How can you be useful?
  • 10. Lab Spend time on improving – and executing – your community strategy, with the support of your tutor and classmates. That’s it.
  • 11. Reading Angela Connor: Community Management Cookbook Axel Bruns: Gatewatching Yochai Benkler: Wealth of Networks Andrew Lih: Wikipedia Revolution FeverBee, BlaiseGV.com
  • 12. Links OnlineJournalismClasses.tumblr.com Delicious.com/paulb/cityoj07 Delicious.com/paulb/comstrat Delicious.com/paulb/community

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