BASIC principles: multimedia journalism and narrative
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BASIC principles: multimedia journalism and narrative

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Lecture at City University, January 2012

Lecture at City University, January 2012

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BASIC principles: multimedia journalism and narrative BASIC principles: multimedia journalism and narrative Presentation Transcript

  • 6: Multimedia JOM845 Online JournalismMonday, 23 January 2012
  • This week in 3 bullets: • Online video is not broadcast journalism • BASIC principles • Remember the 3 elements of narrative: characters, setting, and movementMonday, 23 January 2012
  • Media companies are [responding to increased demand for video], with the New York Times TimesCast series, the Wall Street Journal’s WSJ Live, and more. [Rumours] about a Huffington Post streaming news channel. Reuters are chasing [new advertising and new audiences]http://www.niemanlab.org/2012/01/its-not-tv-its-reuters-tv-rethinking-a-news-channel-for-online-audiences//Monday, 23 January 2012
  • “At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.” , http://www.nytimes.com/2009/11/11/business/media/11adco.htmlMonday, 23 January 2012
  • 41 hours in an elevator http://www.youtube.com/watch?v=p_bMhNI_TY8Monday, 23 January 2012
  • Different medium, different rules Speed and depth again.Monday, 23 January 2012
  • McLuhan’s tetrad of media effects - What does the medium enhance? - What does it make obsolete? - What does the medium retrieve that had been obsolesced earlier? - What does the medium flip into when pushed to extremes?Monday, 23 January 2012
  • The web is not TV or radio - Different devices and uses: mobile, tablets, desktop computers - Different production and commercial demands: irregular, engagedMonday, 23 January 2012
  • New forms of audio - Podcasting - Audio slideshows - Audioboos (facilitated by new production technology: mobile, Skype, RSS, multimedia)Monday, 23 January 2012
  • Listen: Humour and podcastingMonday, 23 January 2012
  • Hedy Korbee audio slideshowMonday, 23 January 2012
  • New focus in online video - Experiential - Direct - Speak - Show - Explain http://www.reportr.net/2011/09/30/how-online-video-is-different-from-television/Monday, 23 January 2012
  • Video style influences: NYT op-ed on Wall Street Protesters: http://video.nytimes.com/video/2011/10/02/opinion/ 100000001084589/advice-for-the-wall-street-protesters.htmlMonday, 23 January 2012
  • Watch: BBC walkthroughsMonday, 23 January 2012
  • Online, there is often no need for the reporter as an intermediary, as a user will have already read the story. “Video clips now tend to get more traffic overall than long-form news programmes on iPlayer”. Traditional, longer-form news video “is not – for now anyway – proving that compelling for news consumers online.” Steve Herrmann, BBC, quoted in Alfred Hermida: http://www.reportr.net/2010/09/20/lessons-bbc-online-video-works/Monday, 23 January 2012
  • BASIC principles ..Monday, 23 January 2012
  • Brevity Keep it simple, stupid.Monday, 23 January 2012
  • People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auCMonday, 23 January 2012
  • less than 28% of words Jakob Nielsen: http://bit.ly/ZYniMonday, 23 January 2012
  • One. idea. per. par.Monday, 23 January 2012
  • Adaptability Online, information becomes a tool.Monday, 23 January 2012
  • Scannability Task-oriented users.Monday, 23 January 2012
  • Elements of scannability - Headlines and subheadings - Bullet and numbered lists - Blockquotes - Links and bold text - A clear and simple introMonday, 23 January 2012
  • Interactivity What might the user want to do?Monday, 23 January 2012
  • LinkMonday, 23 January 2012
  • mashup wiki database live chat gallery poll Think... webcast forum blog quiz video user Q&A image mapMonday, 23 January 2012
  • Community and conversation Users as co-creators of news.Monday, 23 January 2012
  • 41 years stuck in an elevator http://www.youtube.com/watch?v=zh04ipAv1BIMonday, 23 January 2012
  • Narrative More basic principlesMonday, 23 January 2012
  • If you’re telling a story... - Characters - Setting - MovementMonday, 23 January 2012
  • Character - Compelling characters - Conflict and chemistry - The non-visual and non-aural (don’t stop recording) - Don’t script - prepare - Take yourself outMonday, 23 January 2012
  • Setting and movement - Wild track to set the stage... - ...and pace the story - Shoot video for sound - Or describe what’s happeningMonday, 23 January 2012
  • Movement - Movement in composition: lines and the rule of thirds - Edit simply (simple or no transitions) - Don’t cut on movement - Variety of shots - Shoot for sequencesMonday, 23 January 2012
  • Movement - Conflict - Disruption and resolution (discussion)Monday, 23 January 2012
  • http://www.andrewlih.com/blog/2011/10/01/fiveshotpattern/ http://www.photographyicon.com/line/Monday, 23 January 2012
  • ...and the point is? NPR’s Ira Glass on stories, reflection and resolution Ira Glass on storytelling http://www.youtube.com/watch?v=n7KQ4vkiNUkMonday, 23 January 2012
  • This weeks lab. Picking the right medium for the story Interviewing for research; interviewing for media Planning multimedia: character, setting and movementMonday, 23 January 2012
  • Further reading. Delicious.com/paulb/cityOJ05 Delicious.com/paulb/multimedia Delicious.com/paulb/podcasts Delicious.com/paulb/audioslideshows Delicious.com/paulb/onlinevideo Delicious.com/paulb/BASICMonday, 23 January 2012
  • Rocketboom http://www.youtube.com/watch?v=DasHUr4nEro Lauren Luke http://www.youtube.com/user/panacea81#p/u/1/n33D637_hLs Guardian Films http://www.guardian.co.uk/travel/video/2010/jan/20/blackpool- tower Ze Frank http://www.zefrank.com/theshow/archives/2006/11/112706.html Transmission Tower http://www.artifacting.com/blog/2010/09/15/climbing-a-1768- foot-transmission-tower/ Video: Charlie Brooker - how to report the news http://www.youtube.com/watch?v=YtGSXMuWMR4Monday, 23 January 2012