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6: Multimedia                              JOM845 Online JournalismMonday, 23 January 2012
This week in 3 bullets:  • Online video is not broadcast journalism  • BASIC principles  • Remember the 3 elements of narr...
Media companies are [responding           to increased demand for video],           with the New York Times TimesCast     ...
“At a time when other categories of           advertising dollars are shrinking,           video ads are booming. News sit...
41 hours in an elevator    http://www.youtube.com/watch?v=p_bMhNI_TY8Monday, 23 January 2012
Different medium,                               different rules                                     Speed and depth again....
McLuhan’s tetrad of media  effects   - What does the medium enhance?   - What does it make obsolete?   - What does the med...
The web is not TV or radio   - Different devices and uses: mobile,   tablets, desktop computers   - Different production a...
New forms of audio   - Podcasting   - Audio slideshows   - Audioboos   (facilitated by new production   technology: mobile...
Listen: Humour and podcastingMonday, 23 January 2012
Hedy Korbee audio slideshowMonday, 23 January 2012
New focus in online video   - Experiential   - Direct   - Speak   - Show   - Explain http://www.reportr.net/2011/09/30/how...
Video style influences: NYT op-ed on Wall Street Protesters:  http://video.nytimes.com/video/2011/10/02/opinion/  10000000...
Watch: BBC walkthroughsMonday, 23 January 2012
Online, there is often no need for           the reporter as an intermediary, as a           user will have already read t...
BASIC principles                                         ..Monday, 23 January 2012
Brevity                          Keep it simple, stupid.Monday, 23 January 2012
People read…                          25% slower                                Source: Jakob Nielsen: http://bit.ly/G4auC...
less than 28% of words                          Jakob Nielsen: http://bit.ly/ZYniMonday, 23 January 2012
One.  idea.  per.  par.Monday, 23 January 2012
Adaptability                           Online, information becomes a tool.Monday, 23 January 2012
Scannability                               Task-oriented users.Monday, 23 January 2012
Elements of scannability   - Headlines and subheadings   - Bullet and numbered lists   - Blockquotes   - Links and bold te...
Interactivity                           What might the user want to do?Monday, 23 January 2012
LinkMonday, 23 January 2012
mashup      wiki    database                                 live chat                              gallery               ...
Community and                            conversation                               Users as co-creators of news.Monday, 2...
41 years stuck in an elevator    http://www.youtube.com/watch?v=zh04ipAv1BIMonday, 23 January 2012
Narrative                            More basic principlesMonday, 23 January 2012
If you’re telling a story...   - Characters   - Setting   - MovementMonday, 23 January 2012
Character   - Compelling characters   - Conflict and chemistry   - The non-visual and non-aural (don’t   stop recording)  ...
Setting and movement   - Wild track to set the stage...   - ...and pace the story   - Shoot video for sound   - Or describ...
Movement   - Movement in composition: lines and the   rule of thirds   - Edit simply (simple or no transitions)   - Don’t ...
Movement   - Conflict   - Disruption and resolution (discussion)Monday, 23 January 2012
http://www.andrewlih.com/blog/2011/10/01/fiveshotpattern/ http://www.photographyicon.com/line/Monday, 23 January 2012
...and the point is?   NPR’s Ira Glass on stories, reflection   and resolution  Ira Glass on storytelling  http://www.yout...
This weeks lab.   Picking the right medium for the story   Interviewing for research; interviewing   for media   Planning ...
Further reading.   Delicious.com/paulb/cityOJ05   Delicious.com/paulb/multimedia   Delicious.com/paulb/podcasts   Deliciou...
Rocketboom    http://www.youtube.com/watch?v=DasHUr4nEro    Lauren Luke    http://www.youtube.com/user/panacea81#p/u/1/n33...
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BASIC principles: multimedia journalism and narrative

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Lecture at City University, January 2012

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Transcript of "BASIC principles: multimedia journalism and narrative"

  1. 1. 6: Multimedia JOM845 Online JournalismMonday, 23 January 2012
  2. 2. This week in 3 bullets: • Online video is not broadcast journalism • BASIC principles • Remember the 3 elements of narrative: characters, setting, and movementMonday, 23 January 2012
  3. 3. Media companies are [responding to increased demand for video], with the New York Times TimesCast series, the Wall Street Journal’s WSJ Live, and more. [Rumours] about a Huffington Post streaming news channel. Reuters are chasing [new advertising and new audiences]http://www.niemanlab.org/2012/01/its-not-tv-its-reuters-tv-rethinking-a-news-channel-for-online-audiences//Monday, 23 January 2012
  4. 4. “At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.” , http://www.nytimes.com/2009/11/11/business/media/11adco.htmlMonday, 23 January 2012
  5. 5. 41 hours in an elevator http://www.youtube.com/watch?v=p_bMhNI_TY8Monday, 23 January 2012
  6. 6. Different medium, different rules Speed and depth again.Monday, 23 January 2012
  7. 7. McLuhan’s tetrad of media effects - What does the medium enhance? - What does it make obsolete? - What does the medium retrieve that had been obsolesced earlier? - What does the medium flip into when pushed to extremes?Monday, 23 January 2012
  8. 8. The web is not TV or radio - Different devices and uses: mobile, tablets, desktop computers - Different production and commercial demands: irregular, engagedMonday, 23 January 2012
  9. 9. New forms of audio - Podcasting - Audio slideshows - Audioboos (facilitated by new production technology: mobile, Skype, RSS, multimedia)Monday, 23 January 2012
  10. 10. Listen: Humour and podcastingMonday, 23 January 2012
  11. 11. Hedy Korbee audio slideshowMonday, 23 January 2012
  12. 12. New focus in online video - Experiential - Direct - Speak - Show - Explain http://www.reportr.net/2011/09/30/how-online-video-is-different-from-television/Monday, 23 January 2012
  13. 13. Video style influences: NYT op-ed on Wall Street Protesters: http://video.nytimes.com/video/2011/10/02/opinion/ 100000001084589/advice-for-the-wall-street-protesters.htmlMonday, 23 January 2012
  14. 14. Watch: BBC walkthroughsMonday, 23 January 2012
  15. 15. Online, there is often no need for the reporter as an intermediary, as a user will have already read the story. “Video clips now tend to get more traffic overall than long-form news programmes on iPlayer”. Traditional, longer-form news video “is not – for now anyway – proving that compelling for news consumers online.” Steve Herrmann, BBC, quoted in Alfred Hermida: http://www.reportr.net/2010/09/20/lessons-bbc-online-video-works/Monday, 23 January 2012
  16. 16. BASIC principles ..Monday, 23 January 2012
  17. 17. Brevity Keep it simple, stupid.Monday, 23 January 2012
  18. 18. People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auCMonday, 23 January 2012
  19. 19. less than 28% of words Jakob Nielsen: http://bit.ly/ZYniMonday, 23 January 2012
  20. 20. One. idea. per. par.Monday, 23 January 2012
  21. 21. Adaptability Online, information becomes a tool.Monday, 23 January 2012
  22. 22. Scannability Task-oriented users.Monday, 23 January 2012
  23. 23. Elements of scannability - Headlines and subheadings - Bullet and numbered lists - Blockquotes - Links and bold text - A clear and simple introMonday, 23 January 2012
  24. 24. Interactivity What might the user want to do?Monday, 23 January 2012
  25. 25. LinkMonday, 23 January 2012
  26. 26. mashup wiki database live chat gallery poll Think... webcast forum blog quiz video user Q&A image mapMonday, 23 January 2012
  27. 27. Community and conversation Users as co-creators of news.Monday, 23 January 2012
  28. 28. 41 years stuck in an elevator http://www.youtube.com/watch?v=zh04ipAv1BIMonday, 23 January 2012
  29. 29. Narrative More basic principlesMonday, 23 January 2012
  30. 30. If you’re telling a story... - Characters - Setting - MovementMonday, 23 January 2012
  31. 31. Character - Compelling characters - Conflict and chemistry - The non-visual and non-aural (don’t stop recording) - Don’t script - prepare - Take yourself outMonday, 23 January 2012
  32. 32. Setting and movement - Wild track to set the stage... - ...and pace the story - Shoot video for sound - Or describe what’s happeningMonday, 23 January 2012
  33. 33. Movement - Movement in composition: lines and the rule of thirds - Edit simply (simple or no transitions) - Don’t cut on movement - Variety of shots - Shoot for sequencesMonday, 23 January 2012
  34. 34. Movement - Conflict - Disruption and resolution (discussion)Monday, 23 January 2012
  35. 35. http://www.andrewlih.com/blog/2011/10/01/fiveshotpattern/ http://www.photographyicon.com/line/Monday, 23 January 2012
  36. 36. ...and the point is? NPR’s Ira Glass on stories, reflection and resolution Ira Glass on storytelling http://www.youtube.com/watch?v=n7KQ4vkiNUkMonday, 23 January 2012
  37. 37. This weeks lab. Picking the right medium for the story Interviewing for research; interviewing for media Planning multimedia: character, setting and movementMonday, 23 January 2012
  38. 38. Further reading. Delicious.com/paulb/cityOJ05 Delicious.com/paulb/multimedia Delicious.com/paulb/podcasts Delicious.com/paulb/audioslideshows Delicious.com/paulb/onlinevideo Delicious.com/paulb/BASICMonday, 23 January 2012
  39. 39. Rocketboom http://www.youtube.com/watch?v=DasHUr4nEro Lauren Luke http://www.youtube.com/user/panacea81#p/u/1/n33D637_hLs Guardian Films http://www.guardian.co.uk/travel/video/2010/jan/20/blackpool- tower Ze Frank http://www.zefrank.com/theshow/archives/2006/11/112706.html Transmission Tower http://www.artifacting.com/blog/2010/09/15/climbing-a-1768- foot-transmission-tower/ Video: Charlie Brooker - how to report the news http://www.youtube.com/watch?v=YtGSXMuWMR4Monday, 23 January 2012
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