Community management
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    Community management Community management Presentation Transcript

    • Send us your reckons http://www.youtube.com/watch?v=OQnd5ilKx2YMonday, 7 November 2011
    • 4: Community JOM800 Online JournalismMonday, 7 November 2011
    • This week in 3 bullets: • Why you need your users more than you think • Tips on managing communities • Understanding Creative Commons and other copyright issuesMonday, 7 November 2011
    • You can’t create a community http://www.flickr.com/photos/tobanblack/3762525969/Monday, 7 November 2011
    • UGC vscommunity management • Uselessly broad term • UGC useful but limited • Community management enables and engages • Industry moving toward engagementMonday, 7 November 2011
    • Monday, 7 November 2011
    • Why? • Sticky and engaged • Distributed (distribution) • Editorially valuableMonday, 7 November 2011
    • “We have a way to prevent gangs of humans from acting like savage packs of animals. In fact, weve developed entire disciplines based around this goal over thousands of years. We just ignore most of the lessons that have been learned when we create our communities online. But, by simply learning from disciplines like urban planning, zoning regulations, crowd control, effective and humane policing, and the simple practices it takes to stage an effective public event, we can come up with a set of principles to prevent the overwhelming majority of the worst behaviors on the Internet.” http://bit.ly/cityoj04Monday, 7 November 2011
    • Help Me Investigate: a case study 9Monday, 7 November 2011
    • 10Monday, 7 November 2011
    • 13Monday, 7 November 2011
    • 14Monday, 7 November 2011
    • Monday, 7 November 2011
    • Monday, 7 November 2011
    • 5 ingredients?Monday, 7 November 2011
    • The 1%. CapacityMonday, 7 November 2011
    • Feedback. MomentumMonday, 7 November 2011
    • Modularity. Different scopes for different folksMonday, 7 November 2011
    • Diversity and capacity. ExpertiseMonday, 7 November 2011
    • Visibility. CommunicationMonday, 7 November 2011
    • The POST process • People • Objectives • Strategy • Technology See http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/Monday, 7 November 2011
    • E.g. “Get to stories before ourcompetitors” • Monitor UGC on other sites • Monitor mentions of keywords such as ‘earthquake’, etc. • Become part of and contribute to online UGC communities • Provide live feeds pulling content from UGC sites*Monday, 7 November 2011
    • E.g. “Users spend longer onsite” • Give users something to do around content, e.g. comments, vote, etc. • Find out what users want to do with UGC and allow them to do that on-site • Acknowledge and respond to UGC • Showcase UGC on other platforms, e.g. print, broadcastMonday, 7 November 2011
    • e.g. Improve the editorial qualityof our work • Provide UGC space for users to highlight errors, contribute updates • Ensure that we attract the right contributors in terms of skills, expertise, contacts, etc. • Involve users from the earliest stages of productionMonday, 7 November 2011
    • What is yourcommunity’sobjective?Monday, 7 November 2011
    • Change? Some goals are bigger than others (with apologies to The Smiths)Monday, 7 November 2011
    • Belonging? ..Monday, 7 November 2011
    • Advancement? ..Monday, 7 November 2011
    • Fun? http://www.youtube.com/watch?v=ujz9bev4j5AMonday, 7 November 2011
    • A strategy framework(Jono Bacon) • Identify the mission • Opportunities • Areas of collaboration • Skills neededMonday, 7 November 2011
    • e.g. A utility-driven community • Mission: Self development • Opportunities: Fulfilment, career development • Areas of collaboration: Exchange news & information, contacts • Skills needed: research, writing, networkingMonday, 7 November 2011
    • e.g. A change-driven community • Mission: Change government policy • Opportunities: Improve people’s lives • Areas of collaboration: news, campaigning, lobbying, events • Skills needed: PR, networking, organisation, writingMonday, 7 November 2011
    • e.g. A socially-driven community • Mission: create a source of mutual support and identity • Opportunities: progress, happiness, solidarity, pride • Areas of collaboration: Events, news • Skills needed: Organisation, PR, designMonday, 7 November 2011
    • e.g. An emotionally-drivencommunity • Mission: have fun • Opportunities: Meet others, showcase creativity • Areas of collaboration: mashups, sketches, documentary • Skills needed: writing, filming, editingMonday, 7 November 2011
    • The scaling problem - and the 4T solutionsMonday, 7 November 2011
    • Tasks Parkinson’s Law of TrivialityMonday, 7 November 2011
    • Teams (with ability to communicate across those)Monday, 7 November 2011
    • Tools Clarity and functionalityMonday, 7 November 2011
    • linkMonday, 7 November 2011
    • T&Cshttp://www.penny-arcade.com/comic/2004/3/19/Monday, 7 November 2011
    • Giving a community the tools todefend itself • Creative Commons • Attribution and linking • A pub conversation is not public • Leading by example • Seeding the core community • TransparencyMonday, 7 November 2011
    • Monday, 7 November 2011
    • And finally:The second visit problem Feedback, stories and communication Respond and recognise Revisit Review and relateMonday, 7 November 2011
    • Back to Help Me Investigate:4 problems Editorial Community Legal TechnicalMonday, 7 November 2011
    • Back to Help Me Investigate:4 solutions? Editorial - focus on resources Community - focus on network Legal - decentralise the site Technical - open source the codeMonday, 7 November 2011
    • from Slideshare.net/unthinkinglyMonday, 7 November 2011
    • Where to go from here: Draw up a POST strategy: be clear on your editorial & other objectives Identify your community’s motivations Draw up a mission, opportunities, and skills needed to collaborate Identify opportunities for feedbackMonday, 7 November 2011
    • Q&A: The assignment and other topics Was where you are a year agoMonday, 7 November 2011
    • This weeks lab. Drawing up a community strategyMonday, 7 November 2011
    • Further reading. Delicious.com/paulb/cityOJ04 Delicious.com/paulb/CM Delicious.com/paulb/UGC Lih: The Wikipedia RevolutionMonday, 7 November 2011