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Send us your reckons http://www.youtube.com/watch?v=OQnd5ilKx2YMonday, 7 November 2011
4: Community                              JOM800 Online JournalismMonday, 7 November 2011
This week in 3 bullets:  • Why you need your users more than you    think  • Tips on managing communities  • Understanding...
You can’t create a                                community                           http://www.flickr.com/photos/tobanbl...
UGC vscommunity management  • Uselessly broad term  • UGC useful but limited  • Community management enables and    engage...
Monday, 7 November 2011
Why?  • Sticky and engaged  • Distributed (distribution)  • Editorially valuableMonday, 7 November 2011
“We have a way to prevent gangs of humans    from acting like savage packs of animals. In    fact, weve developed entire d...
Help Me Investigate:                  a case study                           9Monday, 7 November 2011
10Monday, 7 November 2011
13Monday, 7 November 2011
14Monday, 7 November 2011
Monday, 7 November 2011
Monday, 7 November 2011
5 ingredients?Monday, 7 November 2011
The 1%.                              CapacityMonday, 7 November 2011
Feedback.                               MomentumMonday, 7 November 2011
Modularity.                          Different scopes for different folksMonday, 7 November 2011
Diversity and                              capacity.                                    ExpertiseMonday, 7 November 2011
Visibility.                               CommunicationMonday, 7 November 2011
The POST process  •   People  •   Objectives  •   Strategy  •   Technology                          See http://onlinejourn...
E.g. “Get to stories before ourcompetitors”  • Monitor UGC on other sites  • Monitor mentions of keywords such as    ‘eart...
E.g. “Users spend longer onsite”  • Give users something to do around    content, e.g. comments, vote, etc.  • Find out wh...
e.g. Improve the editorial qualityof our work  • Provide UGC space for users to    highlight errors, contribute updates  •...
What is yourcommunity’sobjective?Monday, 7 November 2011
Change?                          Some goals are bigger than others                             (with apologies to The Smit...
Belonging?                                   ..Monday, 7 November 2011
Advancement?                                     ..Monday, 7 November 2011
Fun?                          http://www.youtube.com/watch?v=ujz9bev4j5AMonday, 7 November 2011
A strategy framework(Jono Bacon)  •   Identify the mission  •   Opportunities  •   Areas of collaboration  •   Skills need...
e.g. A utility-driven community  • Mission: Self development  • Opportunities: Fulfilment, career    development  • Areas ...
e.g. A change-driven community  • Mission: Change government policy  • Opportunities: Improve people’s lives  • Areas of c...
e.g. A socially-driven community  • Mission: create a source of mutual    support and identity  • Opportunities: progress,...
e.g. An emotionally-drivencommunity  • Mission: have fun  • Opportunities: Meet others, showcase    creativity  • Areas of...
The scaling problem - and the 4T solutionsMonday, 7 November 2011
Tasks                          Parkinson’s Law of TrivialityMonday, 7 November 2011
Teams                          (with ability to communicate across those)Monday, 7 November 2011
Tools                          Clarity and functionalityMonday, 7 November 2011
linkMonday, 7 November 2011
T&Cshttp://www.penny-arcade.com/comic/2004/3/19/Monday, 7 November 2011
Giving a community the tools todefend itself  •   Creative Commons  •   Attribution and linking  •   A pub conversation is...
Monday, 7 November 2011
And finally:The second visit problem Feedback, stories and communication Respond and recognise Revisit Review and relateMo...
Back to Help Me Investigate:4 problems Editorial Community Legal TechnicalMonday, 7 November 2011
Back to Help Me Investigate:4 solutions? Editorial - focus on resources Community - focus on network Legal - decentralise ...
from Slideshare.net/unthinkinglyMonday, 7 November 2011
Where to go from here: Draw up a POST strategy: be clear on your editorial & other objectives Identify your community’s mo...
Q&A:                          The assignment                          and other topics                                Was ...
This weeks lab.   Drawing up a community strategyMonday, 7 November 2011
Further reading.   Delicious.com/paulb/cityOJ04   Delicious.com/paulb/CM   Delicious.com/paulb/UGC   Lih: The Wikipedia Re...
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Community management

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Transcript of "Community management"

  1. 1. Send us your reckons http://www.youtube.com/watch?v=OQnd5ilKx2YMonday, 7 November 2011
  2. 2. 4: Community JOM800 Online JournalismMonday, 7 November 2011
  3. 3. This week in 3 bullets: • Why you need your users more than you think • Tips on managing communities • Understanding Creative Commons and other copyright issuesMonday, 7 November 2011
  4. 4. You can’t create a community http://www.flickr.com/photos/tobanblack/3762525969/Monday, 7 November 2011
  5. 5. UGC vscommunity management • Uselessly broad term • UGC useful but limited • Community management enables and engages • Industry moving toward engagementMonday, 7 November 2011
  6. 6. Monday, 7 November 2011
  7. 7. Why? • Sticky and engaged • Distributed (distribution) • Editorially valuableMonday, 7 November 2011
  8. 8. “We have a way to prevent gangs of humans from acting like savage packs of animals. In fact, weve developed entire disciplines based around this goal over thousands of years. We just ignore most of the lessons that have been learned when we create our communities online. But, by simply learning from disciplines like urban planning, zoning regulations, crowd control, effective and humane policing, and the simple practices it takes to stage an effective public event, we can come up with a set of principles to prevent the overwhelming majority of the worst behaviors on the Internet.” http://bit.ly/cityoj04Monday, 7 November 2011
  9. 9. Help Me Investigate: a case study 9Monday, 7 November 2011
  10. 10. 10Monday, 7 November 2011
  11. 11. 13Monday, 7 November 2011
  12. 12. 14Monday, 7 November 2011
  13. 13. Monday, 7 November 2011
  14. 14. Monday, 7 November 2011
  15. 15. 5 ingredients?Monday, 7 November 2011
  16. 16. The 1%. CapacityMonday, 7 November 2011
  17. 17. Feedback. MomentumMonday, 7 November 2011
  18. 18. Modularity. Different scopes for different folksMonday, 7 November 2011
  19. 19. Diversity and capacity. ExpertiseMonday, 7 November 2011
  20. 20. Visibility. CommunicationMonday, 7 November 2011
  21. 21. The POST process • People • Objectives • Strategy • Technology See http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/Monday, 7 November 2011
  22. 22. E.g. “Get to stories before ourcompetitors” • Monitor UGC on other sites • Monitor mentions of keywords such as ‘earthquake’, etc. • Become part of and contribute to online UGC communities • Provide live feeds pulling content from UGC sites*Monday, 7 November 2011
  23. 23. E.g. “Users spend longer onsite” • Give users something to do around content, e.g. comments, vote, etc. • Find out what users want to do with UGC and allow them to do that on-site • Acknowledge and respond to UGC • Showcase UGC on other platforms, e.g. print, broadcastMonday, 7 November 2011
  24. 24. e.g. Improve the editorial qualityof our work • Provide UGC space for users to highlight errors, contribute updates • Ensure that we attract the right contributors in terms of skills, expertise, contacts, etc. • Involve users from the earliest stages of productionMonday, 7 November 2011
  25. 25. What is yourcommunity’sobjective?Monday, 7 November 2011
  26. 26. Change? Some goals are bigger than others (with apologies to The Smiths)Monday, 7 November 2011
  27. 27. Belonging? ..Monday, 7 November 2011
  28. 28. Advancement? ..Monday, 7 November 2011
  29. 29. Fun? http://www.youtube.com/watch?v=ujz9bev4j5AMonday, 7 November 2011
  30. 30. A strategy framework(Jono Bacon) • Identify the mission • Opportunities • Areas of collaboration • Skills neededMonday, 7 November 2011
  31. 31. e.g. A utility-driven community • Mission: Self development • Opportunities: Fulfilment, career development • Areas of collaboration: Exchange news & information, contacts • Skills needed: research, writing, networkingMonday, 7 November 2011
  32. 32. e.g. A change-driven community • Mission: Change government policy • Opportunities: Improve people’s lives • Areas of collaboration: news, campaigning, lobbying, events • Skills needed: PR, networking, organisation, writingMonday, 7 November 2011
  33. 33. e.g. A socially-driven community • Mission: create a source of mutual support and identity • Opportunities: progress, happiness, solidarity, pride • Areas of collaboration: Events, news • Skills needed: Organisation, PR, designMonday, 7 November 2011
  34. 34. e.g. An emotionally-drivencommunity • Mission: have fun • Opportunities: Meet others, showcase creativity • Areas of collaboration: mashups, sketches, documentary • Skills needed: writing, filming, editingMonday, 7 November 2011
  35. 35. The scaling problem - and the 4T solutionsMonday, 7 November 2011
  36. 36. Tasks Parkinson’s Law of TrivialityMonday, 7 November 2011
  37. 37. Teams (with ability to communicate across those)Monday, 7 November 2011
  38. 38. Tools Clarity and functionalityMonday, 7 November 2011
  39. 39. linkMonday, 7 November 2011
  40. 40. T&Cshttp://www.penny-arcade.com/comic/2004/3/19/Monday, 7 November 2011
  41. 41. Giving a community the tools todefend itself • Creative Commons • Attribution and linking • A pub conversation is not public • Leading by example • Seeding the core community • TransparencyMonday, 7 November 2011
  42. 42. Monday, 7 November 2011
  43. 43. And finally:The second visit problem Feedback, stories and communication Respond and recognise Revisit Review and relateMonday, 7 November 2011
  44. 44. Back to Help Me Investigate:4 problems Editorial Community Legal TechnicalMonday, 7 November 2011
  45. 45. Back to Help Me Investigate:4 solutions? Editorial - focus on resources Community - focus on network Legal - decentralise the site Technical - open source the codeMonday, 7 November 2011
  46. 46. from Slideshare.net/unthinkinglyMonday, 7 November 2011
  47. 47. Where to go from here: Draw up a POST strategy: be clear on your editorial & other objectives Identify your community’s motivations Draw up a mission, opportunities, and skills needed to collaborate Identify opportunities for feedbackMonday, 7 November 2011
  48. 48. Q&A: The assignment and other topics Was where you are a year agoMonday, 7 November 2011
  49. 49. This weeks lab. Drawing up a community strategyMonday, 7 November 2011
  50. 50. Further reading. Delicious.com/paulb/cityOJ04 Delicious.com/paulb/CM Delicious.com/paulb/UGC Lih: The Wikipedia RevolutionMonday, 7 November 2011
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