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Blogging Journalists

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Overview of the results of a survey into 200 blogging journalists in 30 countries

Overview of the results of a survey into 200 blogging journalists in 30 countries


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  • 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Blogging journalists: the writing on the wall
  • 2. Blogs are mainstream
    • 85% UK news orgs have blogs
    • 70% US newspapers
    • 44% European news orgs
  • 3. 200 journalists
  • 4. 30 countries
  • 5. How has blogging affected…
    • Ideas
    • Story research
    • News production
    • Post-publication
    • Relationship with audience
  • 6. Ideas
    • Disintermediation of editor role
    • Thinking in multimedia
    • Broadening of sources of ideas
    • Herd instinct remains?
    • Replacement of trade press?
  • 7. Research
    • Two-way process between reporter and reader
    • Ongoing
    • Incomplete
    • Crowdsourcing
    • Gather multimedia
    • More reliance on rumour, and readers as checkers
  • 8. Research
    • “ There was a vote in the Senate to oust the chairman of the house. The votes were kept in secret, and he was absolved. Interviewed, much more senators would say they had voted to oust Calheiros than the votes the proposal actually got. So, I proposed that readers contacted the senators to ask them about their reasons."
    • (Respondent 24, Brazil, freelance)
  • 9. News production
    • Less formal style
    • Less driven by medium
    • Emphasis on speed
    • Brevity
    • Blogs as space for expansion
  • 10. News production
    • "Stories that otherwise would have been footnotes in print can be explored more fully on the blog,"
    • (Respondent 33, US, newspapers).
  • 11. Post-publication
    • "Much less file-and-forget"
    • Update & correct
    • Feedback and correspondence
    • Relying on commenters to contribute to the editing process
    • ‘ Always-on’
    • New angles and follow ups
  • 12. Post-publication
    • "Well, you never finish, do you? You write something that may or may not spark a conversation and you've got to be ready for that conversation even if it happens months later. Besides, I find that more and more of what we do online is writing parts of the picture, not the whole and unvarnished truth.”
    • (Respondent 147, Norway, freelance)
  • 13. Audience relationship
    • >50% said “enormously” or “completely” changed
    • More personal relationship with reader
    • More accountable
    • Respect for readers
    • Lack of respect for readers
    • Efficiencies
  • 14. "I cover more than thirty countries: the reaction of people who live in a place I visit tells me a lot about the issues I am writing about. My blog seems to generate arguments which at least help me understand a story more." (Respondent 156, Belgium, TV)
  • 15. Conclusions
    • Rapid adoption
    • Fast changing landscape – 1/3 have been blogging less than a year
    • ‘News repair’ (Robinson, 2006)
    • Broadcast and magazines less affected
    • Sport less affected; foreign affairs more
    • Not resourced
    • Relationship with users – or reliance?
  • 16. Further research
    • What people say vs. what they do
    • How much change ‘contained’ within blogs?
    • Why do certain sectors and industries report being more affected?
    • How much spreads to non-bloggers?
    • Who are the bloggers?
  • 17. [email_address]