5 Principles of Data Management

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Presentation made at the PPA Digital Publishing Conference, September 2012

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5 Principles of Data Management

  1. 1. 5 principles of data management Paul Bradshaw Birmingham City University and City University London Online Journalism Blog and Help Me Investigate PPA Digital Publishing Conference, September 2012Monday, 8 October 12
  2. 2. 1. Data is only as good as the person asking questions .Monday, 8 October 12
  3. 3. Monday, 8 October 12
  4. 4. Monday, 8 October 12
  5. 5. 5 goals • Lead generation • Finding content (destination) • Consuming content (quantity) • Engagement (time) • Events (actions) http://www.lunametrics.com/blog/2012/06/12/five-google-analytics-opportunities/Monday, 8 October 12
  6. 6. http://contentini.com/content-strategy-ia-ux-or-seo-whats-my-problem/Monday, 8 October 12
  7. 7. 5 categories • Reach: how many, and who • Relevance: does it gain attention • Inclusion: diverse staff/sources/users? • Engagement: consuming or participating • Influence: who it reaches/impact http://www.pbs.org/mediashift/2010/05/5-needs-and-5-tools-for-measuring-media-impact131.htmlMonday, 8 October 12
  8. 8. “ Twitter is best at multiplying traffic on big breaking stories, while Facebook will relay trend stories better. [This] can help in deciding which stories to feed to which social networks. http://newsonomics.com/the-newsonomics-of-the-washington-posts-reader-dashboard-1-0Monday, 8 October 12
  9. 9. Times film genresMonday, 8 October 12
  10. 10. Monday, 8 October 12
  11. 11. 2. Data can save time and moneyMonday, 8 October 12
  12. 12. “ If you have to do something twice, get a computer to do it. .Monday, 8 October 12
  13. 13. .Monday, 8 October 12
  14. 14. “ Each weekday, my computer program goes to the police department’s website and gathers all crimes reported in Chicago. Adrian Holovaty, EveryBlockMonday, 8 October 12
  15. 15. Monday, 8 October 12
  16. 16. “ I had four searches for “20 year old male killed on fort stanton se may 4” in my search terms this afternoon, but in my records, I didn’t have any homicide that met that criteria.” http://lauraamico.tumblr.com/post/5196806316/reporting-from-analytics-exampleMonday, 8 October 12
  17. 17. 3. The most interesting data is the data you don’t yet have .Monday, 8 October 12
  18. 18. “ After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.” http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/Monday, 8 October 12
  19. 19. “ Traffic sex work is exhausting, but it’s fun, and it’s nice to have extra time to put the extra effort into important stories about which fast-food restaurants use aborted fetuses in their meals.”Monday, 8 October 12
  20. 20. https://docs.google.com/spreadsheet/ccc?key=0AlEzveovUSxddFdjdllzLW9RcW0wTno3aFRORlBzcXc#gid=0Monday, 8 October 12
  21. 21. Monday, 8 October 12
  22. 22. https://docs.google.com/spreadsheet/ccc?key=0AlEzveovUSxddFdjdllzLW9RcW0wTno3aFRORlBzcXc#gid=0Monday, 8 October 12
  23. 23. Data is about people • What do people do - and what traces would that leave? • Create profiles from analytics (filter new vs returning; objectives based on traffic flow; characteristics based on geo/OS/etc.)Monday, 8 October 12
  24. 24. Monday, 8 October 12
  25. 25. 4. Good data is social, sticky, and useful .Monday, 8 October 12
  26. 26. .Monday, 8 October 12
  27. 27. .Monday, 8 October 12
  28. 28. “ Successful business models are based on shared metrics” The Big ThawMonday, 8 October 12
  29. 29. Monday, 8 October 12
  30. 30. “ There are two flavours of interest targeting ... more than 350 interest categories [or] you can specify @names that are relevant” Twitter AdvertisingMonday, 8 October 12
  31. 31. “ Because sometimes things happen to people and they’re not equipped to deal with them.” Passage from Hunger Games highlighted by 18,000 Kindle usersMonday, 8 October 12
  32. 32. “ “The Tribune’s three dozen interactive databases collectively have drawn three times as many page views as the site’s stories.” http://bit.ly/dj2dmzMonday, 8 October 12
  33. 33. 5. You can be driven by the data, or driven by the storyMonday, 8 October 12
  34. 34. Monday, 8 October 12
  35. 35. “ What gets measured gets managed - even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so.”Monday, 8 October 12
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  40. 40. Monday, 8 October 12
  41. 41. Journalism is about taking things awayMonday, 8 October 12 .
  42. 42. 1. Data Journalism is only as good as the person asking questions 2. Data Journalism can save time and money 3. Data Journalism is about people 4. Good data journalism is social, sticky and useful 5. You can be driven by the data source or driven by the storyMonday, 8 October 12
  43. 43. Thank you. @paulbradshaw OnlineJournalismBlog.com Linkedin.com/in/onlinejournalist For all articles mentioned in this presentation, and image credits go to Delicious.com/paulb/DONAdataMonday, 8 October 12

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