Storytelling in the link economy

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Presentation on the model for the 21st century newsroom and strategies for online publishing, made in Copenhagen March 2012

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Storytelling in the link economy

  1. 1. Storytelling in the link economy Paul Bradshaw Denmark, March 2012Thursday, 15 March 2012
  2. 2. What happens when you move from physical monomedia to digital, multiplatform, networked production?Thursday, 15 March 2012
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  11. 11. link link linkThursday, 15 March 2012
  12. 12. linkThursday, 15 March 2012
  13. 13. Video: live multiplatform election coverage (PBS) http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42 13Thursday, 15 March 2012
  14. 14. The neverending story Bookmarking, tweeting, blogging, broadcasting, contextualising, reflecting, analysing, responding, discussing, hosting, interacting, updating.Thursday, 15 March 2012
  15. 15. linkThursday, 15 March 2012
  16. 16. Do something: How might you plan for a ‘neverending story’? (Think before and after)Thursday, 15 March 2012
  17. 17. image by The production line is being replaced by a network .Thursday, 15 March 2012
  18. 18. http://www.youtube.com/watch?v=huuNHtbp1oE http://onlinejournalismblog.com/2012/03/01/how-journalism- has-changed-guardian-3-pigs-video-says-it-better-than- anything/Thursday, 15 March 2012
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  22. 22. 22 http://www.youtube.com/watch?feature=player_embedded&v=tp4wEewrQdUThursday, 15 March 2012
  23. 23. Print: Paul Lewis, The Guardian A networked journalistThursday, 15 March 2012
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  27. 27. linkThursday, 15 March 2012
  28. 28. linkThursday, 15 March 2012
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  30. 30. The role of a journalist in a networked age Making the hidden findable A voice to the voiceless Connecting communities Verifying and debunkingThursday, 15 March 2012
  31. 31. Building social capital throughBrokerage relationships Save search costs (filter) Reduce uncertainty (ratings) Trust (verify) Negative ties (dont shoot messenger) Emotional involvement (vox populi) Coordination (campaigns) Expertise (translation) Daniel Brass, in Social Capital (2009) ch10Thursday, 15 March 2012
  32. 32. Do something: Take a role - plan what you’d do for a particular storyThursday, 15 March 2012
  33. 33. Question: How do you stimulate conversation?Thursday, 15 March 2012
  34. 34. POST strategy: People Objectives Strategy TechnologyThursday, 15 March 2012
  35. 35. http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/Thursday, 15 March 2012
  36. 36. The Post noticed, for instance, that photo galleries — without sound — get better play during the day (with workplace usage), while video supplements to stories get more used in the evening. Twitter is best at multiplying traffic on big breaking stories, while Facebook referrals will relay the trend stories better. http://newsonomics.com/the-newsonomics-of-the-washington-posts-reader-dashboard-1-0/Thursday, 15 March 2012
  37. 37. Do something: How could you involve users in pre-production, production and post- productionThursday, 15 March 2012
  38. 38. Working in a network: live journalismThursday, 15 March 2012
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  40. 40. “ Stories are most engaging when they are happening, and the level of interest and engagement is only increased when they are supplemented with context, new facts and conversation. - Emily Bell http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/Thursday, 15 March 2012
  41. 41. Do something: Choose a big event. How do you perform a useful role? What about other events?Thursday, 15 March 2012
  42. 42. If you remember NOTHING ELSE...Thursday, 15 March 2012
  43. 43. 3 things: Make product from process Work in networks Plug in, but seek outThursday, 15 March 2012
  44. 44. Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/Denmark12Thursday, 15 March 2012

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