The role of a journalist in a networked age Making the hidden findable A voice to the voiceless Connecting communities Verifying and debunkingThursday, 15 March 2012
Building social capital throughBrokerage relationships Save search costs (filter) Reduce uncertainty (ratings) Trust (verify) Negative ties (dont shoot messenger) Emotional involvement (vox populi) Coordination (campaigns) Expertise (translation) Daniel Brass, in Social Capital (2009) ch10Thursday, 15 March 2012
Do something: Take a role - plan what you’d do for a particular storyThursday, 15 March 2012
Question: How do you stimulate conversation?Thursday, 15 March 2012
POST strategy: People Objectives Strategy TechnologyThursday, 15 March 2012
http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/Thursday, 15 March 2012
The Post noticed, for instance, that photo galleries — without sound — get better play during the day (with workplace usage), while video supplements to stories get more used in the evening. Twitter is best at multiplying traffic on big breaking stories, while Facebook referrals will relay the trend stories better. http://newsonomics.com/the-newsonomics-of-the-washington-posts-reader-dashboard-1-0/Thursday, 15 March 2012
Do something: How could you involve users in pre-production, production and post- productionThursday, 15 March 2012
Working in a network: live journalismThursday, 15 March 2012
“ Stories are most engaging when they are happening, and the level of interest and engagement is only increased when they are supplemented with context, new facts and conversation. - Emily Bell http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/Thursday, 15 March 2012
Do something: Choose a big event. How do you perform a useful role? What about other events?Thursday, 15 March 2012
If you remember NOTHING ELSE...Thursday, 15 March 2012
3 things: Make product from process Work in networks Plug in, but seek outThursday, 15 March 2012
Thank you. Twitter.com/paulbradshaw Linkedin.com/in/onlinejournalist Slideshare.net/onlinejournalist All links at Delicious.com/paulb/Denmark12Thursday, 15 March 2012
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