Consumer Trends Michael Held Thales Innovation Retreat 2013

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Presentation on near future and beyond consumer trends potentially relevant for the airline industry. Shared at Thales Innovation Retreat 2013 in Cannes, France.

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  • knowledge at the tip of a finger 24/7
  • This can be well observed by the development of playback solutions for music:In the beginning there was Radio for most people. It was simply a speaker with a built in receiver = Music or news that didn’t really stop.After WWII the introduction of the LP format helped Vinyl to take off and sales of record player skyrocketed. Radio was still popular in places where Vinyls were no good (like in cars) but was often relegated to a background/ambient music level by then (also because the TV became popular).The Philips Compact Cassette tape standard was open sourced in the 1960s (free for all) and soon allowed users to take their music to places, record own mixes and share music easier with others. In 1979 Philips and Sony introduced the Compact Disc (and started to license it in 1982) improving sound quality dramatically. In 2001 this all started to change with the introduction of the iPod, the move to PCs accelerated. Today the fastest growing audio systems stream music wirelessly from the Internet, like Sonos or Philips just announced wireless HiFi music system.
  • Each of these started with fairly low quality or niche use and had to work its way up.The Compact Cassette was meant for voice recordings but advances in noise cancelation and tape improvements made use for music recordings feasible. Easy recording was its killer feature.The Compact Disc was originally developed to store and playback sound recordings only, but the format was later adapted for storage of data, rewritable media,VCD, PhotoCD, DVD and now even BluRay (one could argue). MP3 was created as a lossy format to reduce the amount of data per song often resulting in low quality. Today we have lossless formats.MP3s paved the way for online streaming of content > lossless streaming?
  • Since Radio the first time we had to care about content channels. Good thing > they are mostly platform agnostic
  • From Belkin: WeMoWhat is WeMo?“WeMo is a family of simple, ingenious products that allow you to control home electronics from anywhere. Turn them on or off, trigger them with motion, even put them on a schedule.WeMo lives on your smartphone and uses your home WiFi and mobile internet. Setting up and using it is a snap. WeMo truly is your home at your fingertips.”
  • WeMo is a family of simple, ingenious products that allow you to control home electronics from anywhere. Turn them on or off, trigger them with motion, even put them on a schedule.WeMo lives on your smartphone and uses your home WiFi and mobile internet. Setting up and using it is a snap. WeMo truly is your home at your fingertips.
  • But, WeMo is not just a few products you interact with via an App. They are also connected to IFTTT = an online service that lets you create powerful connections with one simple statement/logic. They provide lots of basic ingredients for everybody to work with. By combining them via IFTTT users create recipes.
  • The mainly used ingreadients are:Triggers: Temperature/Weather, Mention/Mail/SMS, Schedule, MotionActions: Turn stuff On/Off, send notifications, store logsExamples
  • Consumer Trends Michael Held Thales Innovation Retreat 2013

    1. 1. Consumer trends Near future and beyond Michael Held Director Design Management Lifestyle Entertainment Hong Kong, May 2013
    2. 2. Connectivity Content Technologies Identity
    3. 3. Connectivity
    4. 4. Mobile OS growth
    5. 5. Apps iTunes users spending at the rate of $40/yr.
    6. 6. Apps are the new channels
    7. 7. Content
    8. 8. Music playback evolution
    9. 9. Performance Ecosystem evolution Based on Clayton Christiansen’s book ‘The Innovators Dilemma’ (1997) Time
    10. 10. Distribution
    11. 11. Discovery
    12. 12. Production
    13. 13. Professional grade consumer tools
    14. 14. Upstream Color
    15. 15. Technologies
    16. 16. Wireless Charging
    17. 17. Payment
    18. 18. Advanced Gesture Control
    19. 19. Advanced Gesture Control
    20. 20. Motion Control
    21. 21. Virtual Reality
    22. 22. Augmented Reality Voice Control
    23. 23. Wearable Technology
    24. 24. Smart Fashion
    25. 25. examples
    26. 26. Belkin WeMo
    27. 27. Belkin WeMo 1. 2. 3. 4. Save time by scheduling Take care while away, remote access/control Less to worry about, less to forget Automate as much or as little as you want
    28. 28. Belkin WeMo <> IFTTT Triggers Protocols, Ap plications, IF THIS Standards, Connectors, OS Protocols, Ap plications, THEN THAT Standards, Connectors, OS Actions
    29. 29. Belkin WeMo IFTTT recipes
    30. 30. Philips hue
    31. 31. Nest – the learning thermostate
    32. 32. Driverless cars
    33. 33. Telepresence
    34. 34. Identity
    35. 35. Authentification
    36. 36. Prosthetics
    37. 37. Aimee Mullins
    38. 38. Alternative limbs
    39. 39. Robotic limbs
    40. 40. Robotic limbs
    41. 41. Robohand
    42. 42. 3D printed limbs
    43. 43. Bionic Man Project
    44. 44. Sources http://ben-evans.com http://blog.flurry.com http://asymco.com http://daringfireball.net https://www.thalmic.com/myo/ http://www.withings.com/ http://www.oculusvr.com/ http://lark.com/ http://nikeplus.nike.com/plus/what_is_fuel/ http://fluid.media.mit.edu/projects/smarter-objects http://www.wirelesspowerconsortium.com/ http://sitegeist.sunlightfoundation.com/ http://venturebeat.com/2013/05/08/robohand-3d-printing/ http://www.facebook.com/pages/Robohand/2608648873669 12

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