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Who are we?
Team of 8
What do we do?
Set up social media
Train social media
Manage social media
Any local businesses
Any national business
Aims of this session
To give you an valuable insight into the
main Social Media players
To explain best practice and etiquette
To identify the important features
offered by Twitter
To discuss how to gain more followers
and to turn them into customers
First Things First
All roads lead to your website
Run them all in sync for an effective R.O.I
How effective is your website?
Over 30% of your social media
followers will look at your website.
Will they want to do business with
Is your website up to date?
Is it responsive?
Does it have the information you
are tweeting about on it?
Can you convert visitors into
The Power Of Blogging
Set up a blog on your website
Post weekly news
Link to and from Social Media
Each page to have unique URL
SEO - New activity or info on an otherwise static
P for PLATFORM
Where are my people hanging out?
What do I hope to achieve? Leads, sales,
brand awareness etc?
What shall I talk about? How often? Who will do this?
T for TECHNOLOGY
What software/gadgets/analytics shall I use?
Social media etiquette
Act as you would at a cocktail party/networking event!
But WHAT shall I talk about?
Your business history (Brand)
Local area news
Latest BREAKING news
Celebrities in the news
Direct to your Blog posts
Has over 1 billion active users
It is estimated that 1 in every 13 people has
a Facebook account.
On average, 250 million photos are updated
More than 2 billion posts are liked and
commented on daily.
Age of average user is 38 and is rising.
235 million active users.
Google+ affects search results on Google, if someone is in
your circles their content will have a higher page rank
in your searches.
Google+ is linked to Google Places, if you link it to your +
page it will improve your page rank for
local customers greatly.
Has 200+ million users
51% of active Twitter users follow companies, brands or
It now only takes up to once week to hit a billion tweets
Great for driving traffic to websites
LinkedIn has up to 200 million users.
90.9% use the free version of Linkedin, but the rest
have an upgraded paid account.
LinkedIn is typically used more for businesses, it isn't
as 'attractive' as other social platforms but proves
to have its uses.
For B2B it is essential to be on there
Faster growing than Facebook has EVER been
Mainly female users aged 30+ in higher income
It is a standalone network like LinkedIn and
there is hardly any crossover usage.
Users have it to communicate through imagery
Percentage of Instagram users that log in
at least once a day is 70%
Over 200 million users
43% of top 100 brands post daily on
Only used on mobile devices
Can use different filters to make photo
32% of 15 million UK users use Twitter daily
Drive traffic to website
Drive traffic to Facebook
Build momentum &
To Tweet is to post an update
To Follow-You get their updates
Follower follows you and gets your updates
@reply-A public message
Direct Message (DM) goes to their inbox
Hashtag ~ Groups words together and highlights
Retweet (RT) Shares a post to their followers
Lists-To keep a track on a group of accounts
Trending-Most popular words at the moment
Promote-Push your account or Tweets and
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Use trending topics
Be generous (retweets)
Use Bit.ly account
Use Google Analytics
Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
77% of the UK population
have an active profile
Profile, Page or Group?
Daily posts - topical interesting relevant
Facebook favours images/videos/questions
No more than 25% sales messages
About us keywords
Like suppliers pages
Use @ in posts for shares
Proof read before posting!!
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences
based on specific social and geographical information.
Age, gender, location, personal interests, job functions
etc can all refine targeting.
Set your own budgets. From 25p per click.
Best for Networking and
11 Million Profiles In The UK – 23% of Workers
Post from profile or page
Great for search pre
Do’s and Don’ts
Use keywords in Biography (120)
Add contact details
List landing pages for websites
Join groups where targets are
Respond to people who viewed