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Optimizely introduction - Marius Kremeyer

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Intro on Optimizely by Marius Kremeyer at "A night of persuasion & optimization" by the http://www.onlineoptimizers.eu meetup group (http://www.meetup.com/onlineoptimizers). Location: Optimizely HQ - …

Intro on Optimizely by Marius Kremeyer at "A night of persuasion & optimization" by the http://www.onlineoptimizers.eu meetup group (http://www.meetup.com/onlineoptimizers). Location: Optimizely HQ - part of Amsterdam e-Week.

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  • 1. Leads by Office Making  Data  Driven  Decisions   Marius  Kremeyer   Op6mizely  Europe  
  • 2. Netflix Redesign
  • 3.   Boo!  Hiss!  Shock!  Horror!
  • 4. The  customer  is  always  right?   Engagement        +  30  basis  points   Reten6on          +  20  basis  points      =  160,000  members   Lesson  Learned?   “Just  hold  true  to  the  philosophy  that  the  data  is  what  ma+ers”       Bryan  Gumm  –  Manager  of  Experimenta6on  -­‐  NeRlix  
  • 5. GeWng  started?  
  • 6. Digging  deeper  
  • 7.   Keep  tes6ng “If  you  don’t  measure  it,  you  won’t  improve  it”                                                                            Henry  Ford  
  • 8. Key  learnings   1.  The  data  is  what  ma_ers   2.  Explore  and  then  Refine   3.  Always  be  tes6ng!  
  • 9. Thank  You!