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@BartS                                                                  Bart@onlinedialogue.com                           ...
@BartS
@BartS
@BartS
Conversion Tip 3:                                                  Conversion Tip 4:     “Remove telephone numbers and ema...
@BartS
@BartS
Psychologist    Psychologist            Psychologis              Psychologist   Psychologist          Psychologist       P...
@BartS
ENVIRONMENTCUSTOMER    DIALOGUE     YOU              OFFER
www.wheelofpersuasion.com
Autonomy@BartS
Autonomy@BartS
Self-efficacy@BartS
Self-efficacy@BartS
Self-efficacy                         Page with “My Booking”@BartS
Perception         1. Highly interpretive@BartS
Perception         2. Hyper efficiënt information processing:            • 11.000.000 pieces of informatie / second       ...
Persuasion tech: Incongruency@BartS
Gaze Cueing@BartS
Gaze Distraction@BartS
Persuasion tech: Gaze cueing@BartS
Persuasion tech: Gaze cueing@BartS
How wonderful is our ratio… really?          Low capacity: Maximum of 3 - 5 pieces of           information          Unr...
Evolution of ratio         The first brain structure          +/- 500 million years ago@BartS
200.000 years ago@BartS
24:00:00 versus 00:00:30
Choice paradox         Our consciousness can’t handle more than 5         choices.             1 choice: “do I click, … or...
Choice paradox@BartS
How wonderful are our emotions…          Essential:            • No emotion, no decision            • Emotion first, rati...
And how important?@BartS
Emotion affect heuristic@BartS
Emotion affect heuristic@BartS
Subliminal reassurance@BartS
Subliminal reassurance@BartS
Persuasion Tech: Nudging@BartS
Nudging@BartS
Nudging                   Monday@BartS
Nudging                   Saturday@BartS
Foot-between-the-lips          Geachte heer Schutz, U spreekt    Spreek ik met dhr. Schutz?           met Anita XX van N...
Foot-between-the-lips@BartS
Anchoring & adjustments@BartS
Anchoring & adjustments@BartS
Social proof@BartS
Social proof                                         X               Decreased conversion on this product!@BartS
Effortless-Quality effect@BartS
Effortless-Quality effect                             From search results to:@BartS
Effortless-Quality effect          From search results to price   From search results to product@BartS
The Wheel of Persuasion@BartS
Analyze                                   the influencers                     Test                  your dialogue         ...
@BartS
@BartS
@BartS
Send in your case studies!• Demo
@BartS
@BartS
 Grow your knowledge of the brain          Create happy & loyal brains          While separating these brains from thei...
@BartS                                                                  Bart@onlinedialogue.com                           ...
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
Online persuasion door Bart Schutz voor Thuiswinkel Update 2012
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Online persuasion door Bart Schutz voor Thuiswinkel Update 2012

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De presentatie van Bart Schutz over online persuasion tijdens de Thuiswinkel Update 2012 in Utrecht.

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Transcript of "Online persuasion door Bart Schutz voor Thuiswinkel Update 2012"

  1. 1. @BartS Bart@onlinedialogue.com +31 30 4100 170 http://Wheel-of-Persuasion.com“When you like these insights… “ You should check: http://Online-Persuasion.com
  2. 2. @BartS
  3. 3. @BartS
  4. 4. @BartS
  5. 5. Conversion Tip 3: Conversion Tip 4: “Remove telephone numbers and email addresses” “Don’t facilitate more than one medium”. (or even better: have an answer machine stating “We’re sorry, our call So if you have a center is closed, but our website is open, webshop, than do not beep)” support mobile devices, do not develop apps, Conversion Tip 2: stop the FaceBook- shop,…” “Make cross selling impossible” Conversion tip 5: “Dissatisfy each buying customer” Conversion Tip 1: “Stop up selling and start down selling”@BartS
  6. 6. @BartS
  7. 7. @BartS
  8. 8. Psychologist Psychologist Psychologis Psychologist Psychologist Psychologist Psychologist Psycho Psychologist Psychologistychologist Psychologist Psychologist Psycholosychologist Psychologist About me Psychol Psychologist Psychologist @BartS
  9. 9. @BartS
  10. 10. ENVIRONMENTCUSTOMER DIALOGUE YOU OFFER
  11. 11. www.wheelofpersuasion.com
  12. 12. Autonomy@BartS
  13. 13. Autonomy@BartS
  14. 14. Self-efficacy@BartS
  15. 15. Self-efficacy@BartS
  16. 16. Self-efficacy Page with “My Booking”@BartS
  17. 17. Perception 1. Highly interpretive@BartS
  18. 18. Perception 2. Hyper efficiënt information processing: • 11.000.000 pieces of informatie / second • 40 reach your clients consciousness@BartS
  19. 19. Persuasion tech: Incongruency@BartS
  20. 20. Gaze Cueing@BartS
  21. 21. Gaze Distraction@BartS
  22. 22. Persuasion tech: Gaze cueing@BartS
  23. 23. Persuasion tech: Gaze cueing@BartS
  24. 24. How wonderful is our ratio… really?  Low capacity: Maximum of 3 - 5 pieces of information  Unreliable: (lying brain)@BartS
  25. 25. Evolution of ratio The first brain structure  +/- 500 million years ago@BartS
  26. 26. 200.000 years ago@BartS
  27. 27. 24:00:00 versus 00:00:30
  28. 28. Choice paradox Our consciousness can’t handle more than 5 choices. 1 choice: “do I click, … or not?” 2-5 choices: “do I click A, or, or …? > 5 keuzes: “OMG…”@BartS
  29. 29. Choice paradox@BartS
  30. 30. How wonderful are our emotions…  Essential: • No emotion, no decision • Emotion first, ratio later  Unrestricted • Best at solving complex tasks  Associative@BartS
  31. 31. And how important?@BartS
  32. 32. Emotion affect heuristic@BartS
  33. 33. Emotion affect heuristic@BartS
  34. 34. Subliminal reassurance@BartS
  35. 35. Subliminal reassurance@BartS
  36. 36. Persuasion Tech: Nudging@BartS
  37. 37. Nudging@BartS
  38. 38. Nudging Monday@BartS
  39. 39. Nudging Saturday@BartS
  40. 40. Foot-between-the-lips  Geachte heer Schutz, U spreekt  Spreek ik met dhr. Schutz? met Anita XX van Nuon.  Klopt het dat u ondernemer  Bel ik gelegen? bent?  Weet u dat u – sinds januari - X veel energiekosten kan besparen omdat u ook privé een zakelijk energiecontract af kunt sluiten?  Essent…@BartS
  41. 41. Foot-between-the-lips@BartS
  42. 42. Anchoring & adjustments@BartS
  43. 43. Anchoring & adjustments@BartS
  44. 44. Social proof@BartS
  45. 45. Social proof X Decreased conversion on this product!@BartS
  46. 46. Effortless-Quality effect@BartS
  47. 47. Effortless-Quality effect From search results to:@BartS
  48. 48. Effortless-Quality effect From search results to price From search results to product@BartS
  49. 49. The Wheel of Persuasion@BartS
  50. 50. Analyze the influencers Test your dialogue Tune Consumer Brain insights@BartS
  51. 51. @BartS
  52. 52. @BartS
  53. 53. @BartS
  54. 54. Send in your case studies!• Demo
  55. 55. @BartS
  56. 56. @BartS
  57. 57.  Grow your knowledge of the brain  Create happy & loyal brains  While separating these brains from their money@BartS
  58. 58. @BartS Bart@onlinedialogue.com http://Wheel-of-Persuasion.com Want more of this? http://Online-Persuasion.com Check:@BartS Want this presentation? Download here: http://Ondi.me/TWU12
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