Online persuasion door Bart Schutz voor Thuiswinkel Update 2012

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De presentatie van Bart Schutz over online persuasion tijdens de Thuiswinkel Update 2012 in Utrecht.

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Online persuasion door Bart Schutz voor Thuiswinkel Update 2012

  1. 1. @BartS Bart@onlinedialogue.com +31 30 4100 170 http://Wheel-of-Persuasion.com“When you like these insights… “ You should check: http://Online-Persuasion.com
  2. 2. @BartS
  3. 3. @BartS
  4. 4. @BartS
  5. 5. Conversion Tip 3: Conversion Tip 4: “Remove telephone numbers and email addresses” “Don’t facilitate more than one medium”. (or even better: have an answer machine stating “We’re sorry, our call So if you have a center is closed, but our website is open, webshop, than do not beep)” support mobile devices, do not develop apps, Conversion Tip 2: stop the FaceBook- shop,…” “Make cross selling impossible” Conversion tip 5: “Dissatisfy each buying customer” Conversion Tip 1: “Stop up selling and start down selling”@BartS
  6. 6. @BartS
  7. 7. @BartS
  8. 8. Psychologist Psychologist Psychologis Psychologist Psychologist Psychologist Psychologist Psycho Psychologist Psychologistychologist Psychologist Psychologist Psycholosychologist Psychologist About me Psychol Psychologist Psychologist @BartS
  9. 9. @BartS
  10. 10. ENVIRONMENTCUSTOMER DIALOGUE YOU OFFER
  11. 11. www.wheelofpersuasion.com
  12. 12. Autonomy@BartS
  13. 13. Autonomy@BartS
  14. 14. Self-efficacy@BartS
  15. 15. Self-efficacy@BartS
  16. 16. Self-efficacy Page with “My Booking”@BartS
  17. 17. Perception 1. Highly interpretive@BartS
  18. 18. Perception 2. Hyper efficiënt information processing: • 11.000.000 pieces of informatie / second • 40 reach your clients consciousness@BartS
  19. 19. Persuasion tech: Incongruency@BartS
  20. 20. Gaze Cueing@BartS
  21. 21. Gaze Distraction@BartS
  22. 22. Persuasion tech: Gaze cueing@BartS
  23. 23. Persuasion tech: Gaze cueing@BartS
  24. 24. How wonderful is our ratio… really?  Low capacity: Maximum of 3 - 5 pieces of information  Unreliable: (lying brain)@BartS
  25. 25. Evolution of ratio The first brain structure  +/- 500 million years ago@BartS
  26. 26. 200.000 years ago@BartS
  27. 27. 24:00:00 versus 00:00:30
  28. 28. Choice paradox Our consciousness can’t handle more than 5 choices. 1 choice: “do I click, … or not?” 2-5 choices: “do I click A, or, or …? > 5 keuzes: “OMG…”@BartS
  29. 29. Choice paradox@BartS
  30. 30. How wonderful are our emotions…  Essential: • No emotion, no decision • Emotion first, ratio later  Unrestricted • Best at solving complex tasks  Associative@BartS
  31. 31. And how important?@BartS
  32. 32. Emotion affect heuristic@BartS
  33. 33. Emotion affect heuristic@BartS
  34. 34. Subliminal reassurance@BartS
  35. 35. Subliminal reassurance@BartS
  36. 36. Persuasion Tech: Nudging@BartS
  37. 37. Nudging@BartS
  38. 38. Nudging Monday@BartS
  39. 39. Nudging Saturday@BartS
  40. 40. Foot-between-the-lips  Geachte heer Schutz, U spreekt  Spreek ik met dhr. Schutz? met Anita XX van Nuon.  Klopt het dat u ondernemer  Bel ik gelegen? bent?  Weet u dat u – sinds januari - X veel energiekosten kan besparen omdat u ook privé een zakelijk energiecontract af kunt sluiten?  Essent…@BartS
  41. 41. Foot-between-the-lips@BartS
  42. 42. Anchoring & adjustments@BartS
  43. 43. Anchoring & adjustments@BartS
  44. 44. Social proof@BartS
  45. 45. Social proof X Decreased conversion on this product!@BartS
  46. 46. Effortless-Quality effect@BartS
  47. 47. Effortless-Quality effect From search results to:@BartS
  48. 48. Effortless-Quality effect From search results to price From search results to product@BartS
  49. 49. The Wheel of Persuasion@BartS
  50. 50. Analyze the influencers Test your dialogue Tune Consumer Brain insights@BartS
  51. 51. @BartS
  52. 52. @BartS
  53. 53. @BartS
  54. 54. Send in your case studies!• Demo
  55. 55. @BartS
  56. 56. @BartS
  57. 57.  Grow your knowledge of the brain  Create happy & loyal brains  While separating these brains from their money@BartS
  58. 58. @BartS Bart@onlinedialogue.com http://Wheel-of-Persuasion.com Want more of this? http://Online-Persuasion.com Check:@BartS Want this presentation? Download here: http://Ondi.me/TWU12
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