Online Persuasion - Bart Schutz
 

Online Persuasion - Bart Schutz

on

  • 2,261 views

Keynote of Bart Schutz at "A night of persuasion & optimization" by the http://www.onlineoptimizers.eu meetup group (http://www.meetup.com/onlineoptimizers). Location: Optimizely HQ - part of ...

Keynote of Bart Schutz at "A night of persuasion & optimization" by the http://www.onlineoptimizers.eu meetup group (http://www.meetup.com/onlineoptimizers). Location: Optimizely HQ - part of Amsterdam e-Week.

Statistics

Views

Total Views
2,261
Views on SlideShare
618
Embed Views
1,643

Actions

Likes
1
Downloads
4
Comments
0

4 Embeds 1,643

http://www.marketingfacts.nl 1364
http://www.scoop.it 276
http://dev.marketingfacts.nl 2
http://marketingfacts.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Online Persuasion - Bart Schutz Online Persuasion - Bart Schutz Presentation Transcript

  • Online Persuasion Bart Schutz | @BartS | LinkedIn.com/in/bartschutz Online Dialogue B.V.
  • Digital Data @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology @BartS | Online Dialogue Psychology Psychology WheelofPersuasion.com Psych #optimize
  • Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology Psychology @BartS | Online Dialogue Psychology Psychology WheelofPersuasion.com Psych #optimize
  • @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • WheelofPersuasion.com " uasion rs l of Pe Whee de : s Co Acces n" bosto " ble (availa @BartS | Online Dialogue WheelofPersuasion.com ct 1 until O 13) 0th 20 #optimize
  • Decision making @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Decision Making   System 1   System 2 @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • System 1 & System 2 System 1 is always ‘on’ @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • System 1 & System 2 System 1   Automatic   Fast   Rich   Effortless   No control 17  x  24  =  ?   System 2   Reasoning, logic   Slow   Poor   Effortfull   Control (choice) System 1 is emotional System 2 is rational @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Choice Paradox e The Paradox of Choic and a Offer a minimum of 2 es maximum of 5 choic @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Choice Paradox Goal directed? nting! Different from orie @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Gaze Placement “In Gaze Placement” Put your most persuasive content in your customers’ gaze @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • System 2 Post-decision rati onalization Our consciousne ss is about post-decision AL IBI’S ! @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Post-decision rationalization " Post-decision ration ality Stop focussing on U SP’s" @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • System 1   Essential   First @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Subliminal reassurance !!! It’s all about system 1 !!! @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Present focus bias “Don’t make me think consiously” @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Ambiguity Aversion Ambiguity Aversion: “We prefer options that are certain” @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Focusing effect ming Emphasis Fra subsets us on specific “The foc , highly levant aspects of re dgments” uences our ju infl @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Equivalence Framing Equivalence Framing “The way things are stated or portrayed, highly influences our choices” @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Visual cueing Visual Cuein g: “Our attentio n is very easily influen ced” @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Toe in the Door Toe in the door: Get that 1st click! @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • The Wheel of Persuasion @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • One more thing… @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Apply" ! You need a psychologist ! science   Digital Data Persuasion Psychology “today start-ups are increasingly looking to the principles of behavioral psychology to encourage behaviors and return visits” @BartS | Online Dialogue WheelofPersuasion.com #optimize
  • Next cou Beginnin (“we’re c o rse: g 2014" nsidering online”) @BartS bart @ onlinedialogue.com nl.linkedin.com/in/bartschutz/ n ersuasio heel of P W ode : Access C bostotn"0th 2013) 1 (available until Oc online-dialogue.com online-persuasion.com wheel-of-persuasion.com