O N L I N E D I A L O G U E 
G u i d i n g y o u t o d i g i t a l m a t u r i t y 
F a c e b o o k A d v e r t i s i n g ...
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
ü 32% van alle tijdsbesteding online
ü 50% i...
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Advertentie opties
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Bezoek naar eigen site
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Beeld!
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Advertentie op timeline
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Advertentie op timeline mobile
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Advertentie rechterkolom
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Audience!
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Klanten en bezoekers targeting
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Target
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Wat werkt dan wel en niet?
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Wat werkt dan wel en niet?
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Facebook groei"
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Shift naar mobile
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Mobile only!
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
A mobile ad firm
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Facebook vs Adwords
tijd
kliks
adwordsfacebook
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Tested learnings
+345%" +814%"
via @briancarter
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Tested learnings
+54%"
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Tested learnings
+59%"
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Tested learnings
+60%"
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
Target – think, trial & error
Email: info@onlinedialogue.com
onlinedialogue.com
 Twitter: @onlinedialogue
ü Wie wil je bereiken

ü Wat ga je ze aanbie...
Ton Wesseling
Chief Optimization O ffi cer
Online Dialogue

t on@onlinedialogue.com 
@ tonw
Contact
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Facebook advertising - data & insights

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Presentatie Ton Wesseling over Facebook Advertising tijdens de 15e Dialogue Donderdag op 13 maart 2014 in Utrecht

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Facebook advertising - data & insights

  1. 1. O N L I N E D I A L O G U E G u i d i n g y o u t o d i g i t a l m a t u r i t y F a c e b o o k A d v e r t i s i n g D i a l o g u e D o n d e r d a g # 1 5 , 1 3 m a a r t 2 0 1 4
  2. 2. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue ü 32% van alle tijdsbesteding online ü 50% is heavy user
  3. 3. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Advertentie opties
  4. 4. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Bezoek naar eigen site
  5. 5. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Beeld!
  6. 6. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Advertentie op timeline
  7. 7. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Advertentie op timeline mobile
  8. 8. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Advertentie rechterkolom
  9. 9. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Audience!
  10. 10. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Klanten en bezoekers targeting
  11. 11. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Target
  12. 12. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Wat werkt dan wel en niet?
  13. 13. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Wat werkt dan wel en niet?
  14. 14. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Facebook groei"
  15. 15. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Shift naar mobile
  16. 16. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Mobile only!
  17. 17. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue A mobile ad firm
  18. 18. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Facebook vs Adwords tijd kliks adwordsfacebook
  19. 19. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Tested learnings +345%" +814%" via @briancarter
  20. 20. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Tested learnings +54%"
  21. 21. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Tested learnings +59%"
  22. 22. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Tested learnings +60%"
  23. 23. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue Target – think, trial & error
  24. 24. Email: info@onlinedialogue.com onlinedialogue.com Twitter: @onlinedialogue ü Wie wil je bereiken ü Wat ga je ze aanbieden ü Hoe geef je dit vorm
  25. 25. Ton Wesseling Chief Optimization O ffi cer Online Dialogue t on@onlinedialogue.com @ tonw Contact
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