Eday 2009 - Funnel of Love - Online Dialogue: Ton Wesseling

3 business tips “funnel of love” September 17th 2009 15.15 – 15.45, Location Blue

Become a winner through attitude and behavior analytics

Company goals €€€  Customer goals Company Prospect / client Online dialogues Proﬁle Mul& Mul&‐ purpose channel Context Experience Compe&tors Media Social environment Inﬂuencing context theory © http://onlinedialogue.com icons © http://dryicons.com Targets & happiness Tuning the conversation

Attitude Personal experience Compe&tors Media Social environment icons © http://dryicons.com 1.

Try to ﬁnd out why your prospect is NOT buying your product

Take away the unique NON buying reasons

Behavior Iden&ty History Context Psychological proﬁle icons © http://dryicons.com 2.

logic slow fast emotion picture ©http://www.keirsey.com/ Main psychological behavior proﬁles

Donʼt use the same sign up form Introduction page Product page A X Sign up page A Sign up page A2 for every single visitor

Proﬁles Stored data 3.

Build up groups of customer proﬁles segmented on attitude and behavior and collect the knowledge of how to communicate with them

Hypothesis Analyze Test Always do: structured testing and: implement cross channel!

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Eday 2009 - Funnel of Love - Online Dialogue: Ton Wesseling

by Online Dialogue on Sep 17, 2009

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