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Eday 2009 - Funnel of Love - Online Dialogue: Ton Wesseling

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Online Dialogue presentation with 3 business tips based on the online dialogue vision: attitude, behavior, optimization.

Online Dialogue presentation with 3 business tips based on the online dialogue vision: attitude, behavior, optimization.

Published in: Business, Spiritual, Education

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  • 1. 3 business tips “funnel of love” September 17th 2009 15.15 – 15.45, Location Blue
  • 2. Become a winner through attitude and behavior analytics
  • 3. Company goals  €€€           Customer goals  Company  Prospect / client  Online dialogues  Profile  Mul&   Mul&‐  purpose   channel  Context  Experience  Compe&tors  Media  Social environment  Influencing context  theory © http://onlinedialogue.com icons © http://dryicons.com Targets & happiness Tuning the conversation
  • 4. Attitude Personal experience  Compe&tors  Media  Social environment  icons © http://dryicons.com 1.
  • 5. Try to find out why your prospect is NOT buying your product
  • 6. Take away the unique NON buying reasons
  • 7. Behavior Iden&ty  History  Context  Psychological profile  icons © http://dryicons.com 2.
  • 8. logic slow fast emotion picture ©http://www.keirsey.com/ Main psychological behavior profiles
  • 9. Donʼt use the same sign up form Introduction page Product page A  X  Sign up page A Sign up page A2 for every single visitor
  • 10. Profiles Stored data 3.
  • 11. Build up groups of customer profiles segmented on attitude and behavior and collect the knowledge of how to communicate with them
  • 12. Hypothesis Analyze Test Always do: structured testing and: implement cross channel!
  • 13. Your email address to our Free Newsletter

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