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Choice architecture bart schutz - ondido9

by on Mar 20, 2012

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Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as ...

Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as reciprocity, priming, commitment, foot in the door, consistency, chunking, sequencing, serial positioning, nudging, triggering, peak-end-rule,...

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Choice architecture   bart schutz - ondido9 Choice architecture bart schutz - ondido9 Presentation Transcript