Bart schutz over online persuasion - hmc netwerk

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Presentatie Bart schutz over online persuasion op HMC netwerk 2012.

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Bart schutz over online persuasion - hmc netwerk

  1. 1. Online-Persuasion
  2. 2. Online-Persuasion.com ondi.me/hmc2012 @BartS
  3. 3. Your toolkit is fully equipped!
  4. 4. Your toolkit is fully equipped!
  5. 5. Your toolkit is fully equipped!Continuous learning & optimization
  6. 6. ?
  7. 7. Yo u r p r o s p e c t
  8. 8. Yo u r p r o s p e c t i s a b r a i n …
  9. 9. Yo u r p r o s p e c t i s a b r a i n …How to persuade a brain…
  10. 10. Customer Centricity ?
  11. 11. Brain Centricity !
  12. 12. Online Persuasion
  13. 13. Online Psychology
  14. 14. Online Psychologists?
  15. 15. Grow your knowledge of the brain?
  16. 16. Consumer psychology NeuromarketingBehavioral scienceeconomics Behavioral Neuro financepsychology Economic psychology
  17. 17. Psychologist Psychologist Consumer Psychologis psychologist Psychologist Psychologist Psychologist Psychologist Psycho Psychologist Psychologistychologist Psychologist Psychologist Psycholosychologist Psychologist @BartS Psychologist Psychol Consumer Psychologist
  18. 18. Perception
  19. 19. Memory
  20. 20. Decision making
  21. 21. Can you count?
  22. 22. Can you spot the gorilla?
  23. 23. Perception
  24. 24. Vision
  25. 25. Vision
  26. 26. Visual tuning
  27. 27. Visual tuning
  28. 28. Visual Cueing
  29. 29. Visual Cueing50% > < 50%
  30. 30. Visual Cueing25% > < 5%
  31. 31. Gaze Cueing
  32. 32. Gaze Distraction
  33. 33. Gaze Cueing
  34. 34. Gaze Cueing
  35. 35. Perception Hyper efficiënt information processing: • 11.000.000 pieces of information / second • 40 reach your clients consciousness
  36. 36. Incongruency
  37. 37. Memory@BartS
  38. 38. A tale of multiple Memories  Experiencing self  Remembering self
  39. 39. The experiencing self
  40. 40. The experiencing self
  41. 41. The experiencing self
  42. 42. The experiencing self
  43. 43. The experiencing self
  44. 44. The remembering self
  45. 45. The remembering self
  46. 46. The remembering self Unlimited Forever
  47. 47. Peak-end rule
  48. 48. Peak-end rule
  49. 49. Decision making
  50. 50. Rationality < -> Emotions
  51. 51. How wonderful is our ratio… really? Low capacity: Maximum of 3 - 5 pieces of information Unreliable: (lying brain)
  52. 52. Evolution of ratio The first brain: +/- 500 million years ago
  53. 53. Evolution of ratio
  54. 54. 15 seconds
  55. 55. Choice ParadoxOur consciousness can’t handle more than 5choices. 1 choice: “do I click, … or not?” 2-5 choices: “do I click A, or, or …? > 5 keuzes: “OMG…”
  56. 56. Choice Paradox
  57. 57. Emotions
  58. 58. How wonderful are our emotions… Essential First
  59. 59. … and how important!
  60. 60. Emotion Affect
  61. 61. Emotion Affect
  62. 62. Emotions @Work
  63. 63. Emotions @Work Saturday
  64. 64. Emotions @Work Monday
  65. 65. nline Persuasion
  66. 66. Perception
  67. 67. Memory
  68. 68. Decision making
  69. 69. One more thing
  70. 70. Persuading customers online? Yo u r c u s t o m e r i s a b r a i n !
  71. 71. World Wide Walhallafor scientists & businesses
  72. 72. Analyze the influencers Test your dialogue TuneConsumer Brain insights
  73. 73. Grow your knowledge of the brain
  74. 74. A n d y o u… w i l l b e a p s y c h o l o g i s t
  75. 75. A n d y o u… w i l l b e a p s y c h o l o g i s t Thank you! Liked it? Download available at: ondi.me/hmc2012 @BartS www.online-persuasion.com Want more? Check: => bart@onlinedialogue.com www.wheel-of-persuasion.com

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