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Bart schutz over online persuasion - hmc netwerk

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Presentatie Bart schutz over online persuasion op HMC netwerk 2012.

Presentatie Bart schutz over online persuasion op HMC netwerk 2012.

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  • 1. Online-Persuasion
  • 2. Online-Persuasion.com ondi.me/hmc2012 @BartS
  • 3. Your toolkit is fully equipped!
  • 4. Your toolkit is fully equipped!
  • 5. Your toolkit is fully equipped!Continuous learning & optimization
  • 6. ?
  • 7. Yo u r p r o s p e c t
  • 8. Yo u r p r o s p e c t i s a b r a i n …
  • 9. Yo u r p r o s p e c t i s a b r a i n …How to persuade a brain…
  • 10. Customer Centricity ?
  • 11. Brain Centricity !
  • 12. Online Persuasion
  • 13. Online Psychology
  • 14. Online Psychologists?
  • 15. Grow your knowledge of the brain?
  • 16. Consumer psychology NeuromarketingBehavioral scienceeconomics Behavioral Neuro financepsychology Economic psychology
  • 17. Psychologist Psychologist Consumer Psychologis psychologist Psychologist Psychologist Psychologist Psychologist Psycho Psychologist Psychologistychologist Psychologist Psychologist Psycholosychologist Psychologist @BartS Psychologist Psychol Consumer Psychologist
  • 18. Perception
  • 19. Memory
  • 20. Decision making
  • 21. Can you count?
  • 22. Can you spot the gorilla?
  • 23. Perception
  • 24. Vision
  • 25. Vision
  • 26. Visual tuning
  • 27. Visual tuning
  • 28. Visual Cueing
  • 29. Visual Cueing50% > < 50%
  • 30. Visual Cueing25% > < 5%
  • 31. Gaze Cueing
  • 32. Gaze Distraction
  • 33. Gaze Cueing
  • 34. Gaze Cueing
  • 35. Perception Hyper efficiënt information processing: • 11.000.000 pieces of information / second • 40 reach your clients consciousness
  • 36. Incongruency
  • 37. Memory@BartS
  • 38. A tale of multiple Memories  Experiencing self  Remembering self
  • 39. The experiencing self
  • 40. The experiencing self
  • 41. The experiencing self
  • 42. The experiencing self
  • 43. The experiencing self
  • 44. The remembering self
  • 45. The remembering self
  • 46. The remembering self Unlimited Forever
  • 47. Peak-end rule
  • 48. Peak-end rule
  • 49. Decision making
  • 50. Rationality < -> Emotions
  • 51. How wonderful is our ratio… really? Low capacity: Maximum of 3 - 5 pieces of information Unreliable: (lying brain)
  • 52. Evolution of ratio The first brain: +/- 500 million years ago
  • 53. Evolution of ratio
  • 54. 15 seconds
  • 55. Choice ParadoxOur consciousness can’t handle more than 5choices. 1 choice: “do I click, … or not?” 2-5 choices: “do I click A, or, or …? > 5 keuzes: “OMG…”
  • 56. Choice Paradox
  • 57. Emotions
  • 58. How wonderful are our emotions… Essential First
  • 59. … and how important!
  • 60. Emotion Affect
  • 61. Emotion Affect
  • 62. Emotions @Work
  • 63. Emotions @Work Saturday
  • 64. Emotions @Work Monday
  • 65. nline Persuasion
  • 66. Perception
  • 67. Memory
  • 68. Decision making
  • 69. One more thing
  • 70. Persuading customers online? Yo u r c u s t o m e r i s a b r a i n !
  • 71. World Wide Walhallafor scientists & businesses
  • 72. Analyze the influencers Test your dialogue TuneConsumer Brain insights
  • 73. Grow your knowledge of the brain
  • 74. A n d y o u… w i l l b e a p s y c h o l o g i s t
  • 75. A n d y o u… w i l l b e a p s y c h o l o g i s t Thank you! Liked it? Download available at: ondi.me/hmc2012 @BartS www.online-persuasion.com Want more? Check: => bart@onlinedialogue.com www.wheel-of-persuasion.com