Online Assignment – Your       Homework Help Partner  (We’re faster than your deadlines)   Subject : Strategic ManagementT...
Building Support Systems and Communication Plans
AbstractThis abstract builds a communication plan to tackleproblems faced during a merger. The case in point beingthe merg...
Scenario:You are the chief executive officer for Princeton FileCabinets, a manufacturer of file cabinets and officesupplie...
assured the quality and availability of your product line willremain as consistent.1. What is the objective/goal of your p...
• To ensure that the employees of Princeton File  Cabinets get reassurance from management-level  personnel with the right...
2. Who is/are your targeted audiences (stakeholders)?The stake holders that need to be addressed through thecommunication ...
Each group will be dealt with in a separate manner as theyfeel threatened by different aspects of a merger. A mergeraffect...
phase of transition. They should be effective leaderswho can convey to the employees of Princeton FileCabinets about the h...
Leadership Training sessions will act as a gentle  nudge in the right direction. It will leave them feeling  positive and ...
employees will eliminate the need for rumors to ariseand spread to a large extent. It will help themanagement in building ...
• Low-level employees- These employees will be  addressed by someone from their own ranks, who is  trusted by both the com...
name, same company’ to put it simply. Also direct    marketing tools such as personalized e-mailers,    leaflets, brochure...
Yes, there are costs associated with my plan. The costsinclude time costs, manpower, monetary costs, as well ascost of pro...
6. How will you measure the success of yourcommunications plan?Forums for feedback will be open for employees to put insug...
who can make a meaningful contribution, their  involvement will reduce resistance, get commitment,  and put a fair decisio...
Thank YouOnline Assignment – Your Homework            Help Partner      We’ll be glad to help youMail: homework@onlineassi...
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Management Homework Help | Assignemnt solutions with Onlineassignemnt.net

  1. 1. Online Assignment – Your Homework Help Partner (We’re faster than your deadlines) Subject : Strategic ManagementTopic: Effect of Mergers on Employers, Employees & Customers. Effect of Mergers on Employers, Employees and Customers
  2. 2. Building Support Systems and Communication Plans
  3. 3. AbstractThis abstract builds a communication plan to tackleproblems faced during a merger. The case in point beingthe merger of Princeton File Cabinets, a manufacturer offile cabinets and office supplies with Sauer Incorporated, amultinational conglomerate. It outlines the difficulties andways to tackle threats and insecurities faced byemployers, employees and customers, costs involved andgoals and objectives to keep in mind during theuncertainties of a merger. The paper includes a detailedplan and alternate options to help the merged organizationsail through the transition smoothly.
  4. 4. Scenario:You are the chief executive officer for Princeton FileCabinets, a manufacturer of file cabinets and officesupplies. Your company has recently merged with SauerIncorporated, a multinational conglomerate. The mergerposes numerous potential problems for you and theemployees of Princeton.Many of your officers and middle management personnelhave expressed concern over their job security. They areworried that Sauer will install its own managementpersonnel. Many rumors are circulating. The fears ofmanagement-level personnel need to be addressed. Yourjob is also tenuous, since Sauer has replaced key peopleafter several other mergers and takeovers.Many of Princetons customers have expressed concernover the merger. Your industry is highly competitive, andthere is a real threat that many of your long standingcustomers will seek a more stable supplier. They must be
  5. 5. assured the quality and availability of your product line willremain as consistent.1. What is the objective/goal of your plan?The objective of my plan is as follows: • Target smooth assimilation of processes, people, management styles and work cultures of both the organizations • Create a smooth, open and transparent communication system so that rumors can be eliminated as much as possible • To convey to management-personnel that the objective of the merger is to harmonize both entities, that is Princeton File Cabinets and Sauer Incorporated for improved performance and results of the overall company benefiting everyone and making them understand why the change is needed
  6. 6. • To ensure that the employees of Princeton File Cabinets get reassurance from management-level personnel with the right communication and confidence in this change and make them feel secure about minimizing their losses—loss of control, positions, monetary losses etc.• Make employees see the ‘Big Picture’.• Prevent employees from unproductive behaviour as a result of a negative thinking towards the merger by building support systems through a ‘Transition Team’ to help them sail through the change.• To convey to customers that the company, though now merged with Sauer Incorporated, will maintain the quality and availability of its products. The loyalty that it has consistently shown over the years, which is evident through its long-standing customers will be intact through the same amount of dedication and service that Princeton File Cabinets has always adhered to.• Try and eliminate ‘merger stress’ as much as possible
  7. 7. 2. Who is/are your targeted audiences (stakeholders)?The stake holders that need to be addressed through thecommunication are the management and employees atevery level from janitors and housekeeping to executivesand management.The customer also needs to be addressed as the mergerwill make them doubt the stability of the company that theyhave been dealing with. They need to be assured that theproducts and services that Princeton File Cabinets havebeen offering will remain at the same standard in terms ofquality and availability.3. What messages will be directed to each stakeholdergroup, and what communication processes/methodswill be used?
  8. 8. Each group will be dealt with in a separate manner as theyfeel threatened by different aspects of a merger. A mergeraffects every part of the company, both acquired andacquiring. Hence for Princeton File Cabinets, it isimportant that it reassures all its stakeholders in order togrow and not let the merger and its difficulties damage thereputation that it has built over the years. Below are thestakeholders with descriptions of how they must betackled: • Management- The prime message that will be directed to the management are the objectives of the merger. Why did the merger happen in the first place? Was it financial troubles or a plan for both the companies to grow profitably together. The management will be made to understand the ‘Big Picture’ and try and visualize it. They need to be able to see the building and not just the laying of bricks. The message conveyed will also make them feel responsible to keep the company together in this
  9. 9. phase of transition. They should be effective leaderswho can convey to the employees of Princeton FileCabinets about the happenings at the top-level, sothat they can bridge the gap that can sometimes becreated during a merger.The tools used to communicate all this to themanagement will be cross-cultural meetings,leadership training sessions and motivationalspeakers who will help management tap into theircore-skills that is leadership and crisis management.Cross-cultural meetings will help managementunderstand the long-term and short-term objectivesand goals of the merged company, helping themdecide their individual benefit as well as those carriedover by the company doing well.Taking them out for a retreats will be an excellent ideaas it will help them understand the objectives betterby being in a stress-free environment. It will also helpthem feel that the company cares about itsmanagement and assist in team bonding.
  10. 10. Leadership Training sessions will act as a gentle nudge in the right direction. It will leave them feeling positive and energized, to motivate them to sail through times of difficulty. The management should also be able to put together a ‘Transition Team’ which will consist of trusted employees representing every level, who have excellent people skills and can smooth over situations to benefit the company. This transition team should be able to carry the communication plan forward and be able to address every part of the organization.• Mid-level employees- These employees have to be dealt with in an extremely transparent fashion. No amount of communication during a merger can be considered ‘over-communication’. Tools such as newsletter, regular e-mailers with updates and open- meetings giving them a realistic picture about their benefits, salaries and job security will be conducted. Reducing the gap between management and
  11. 11. employees will eliminate the need for rumors to ariseand spread to a large extent. It will help themanagement in building credibility with theemployees, which in turn will affect the customer baseas these employees are the ones directly in touchwith the customer.Team-building exercises will be conducted regularly inorder to give employees the confidence that thecompany views them as a whole and not asindividuals, reducing fear of layoffs. With a fairamount of attrition expected, Princeton File Cabinetswill help employees to move on with resume services,severance packages in certain cases etc. as it willbuild goodwill in the industry through word of mouthand also with retained employees. These team-building sessions which will include games, physicalactivity etc will also help with morale-building andreduction of ‘merger stress’ such as increasedsickness, low productivity etc which are all a result ofnegative thinking.
  12. 12. • Low-level employees- These employees will be addressed by someone from their own ranks, who is trusted by both the company and these employees, as they will relate much more to them than a ‘suited- booted person’. It needs to be communicated to them that only who they report to or the name of their company is changing, and will not affect their day-to- day work. Care will be taken to ensure that they feel like an important part of the process and not someone who is on the periphery of the merger. It is also necessary to talk to them about their salaries, benefits etc, as this is their prime concern. Tools used for these employees will be flyers, notices etc. along with regular visits and meetings within their unions if existing or meetings will be especially conducted interspersed with visits from management.• Customers- Outdoor communication such as hoardings, pole kiosks will be used for customers, the main proposition being something like ‘Different
  13. 13. name, same company’ to put it simply. Also direct marketing tools such as personalized e-mailers, leaflets, brochures etc will be sent out to make them feel like the company is focusing on each and every one of them and wished to continue their long- standing relationship. The merger should seem like an endeavor that has been undertaken to be able to serve them better with improved products and services.4. What is the proposed timeline?The proposed time-line is one year divided into two parts.The first six months, will be intensive and the next sixmonths will be determined by the learnings of the first sixmonths and a step down or step up depending on that.5. Are there any costs associated with your plan?
  14. 14. Yes, there are costs associated with my plan. The costsinclude time costs, manpower, monetary costs, as well ascost of productivity. For example, the Transition Team willrequire manpower, training sessions will include speakersfrom within the company and outside which will requiremonetary expenditure. These sessions will take time andultimately reduce productivity in terms of hours put in byemployees. Also due to the low morale and apprehensionwithin the employees, productivity will be relatively lower,hence creating a cost on productivity. The retreats willinclude monetary costs as well. Communicating with thecustomer, the most important cost will result in advertisingexpenses, but direct marketing costs will be relativelylower than outdoor advertising, hence emphasis will be ondirect marketing as it involves a closer association with theconsumer as well as lesser costs. These will be the costsassociated with tackling the problems faced due to themerger, but they must be treated as a long-terminvestment on behalf of the merged company.
  15. 15. 6. How will you measure the success of yourcommunications plan?Forums for feedback will be open for employees to put insuggestions and complaints anonymously. Alsocounselors to help employees deal with merger stress willbe asked to keep track and notice behaviour trends in theorganization, but withholding names under allcircumstances. Also rate of attrition and productivity scaleswill be an indicator as to how well the communication planis working.7. What is/are your alternative option(s) if your plan isnot successful? 1. The first option in case of plan not being successful will be a thorough understanding of why it failed and since an ‘education and communication’ approach did not succeed, a ‘participation approach’ will be put in place which means those who oppose the change can be brought into the decision making process. Assuming that these individuals are rational people,
  16. 16. who can make a meaningful contribution, their involvement will reduce resistance, get commitment, and put a fair decision-making process in place. The negatives will also exist in this case, that is wastage of time and a possibility of coming to a poor conclusion that will not benefit the organization.2. If my plan is not successful, a more aggressive plan can also be practiced which would reward employees for accepting change with direct benefits such as incentives, higher chances of retention in case of downsizing etc. and removal of unwilling elements from the process that have high chances of leaving and spreading damage. This helps in the lessening the impact that negative influences have on other employees.
  17. 17. Thank YouOnline Assignment – Your Homework Help Partner We’ll be glad to help youMail: homework@onlineassignment.net Website: www.onlineassignment.net Live Support : Live Chat 24*7

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