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How to fix your online reputation tips for 2013
 

How to fix your online reputation tips for 2013

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Great tips for 2013 for small businesses: social media, online reputation management, and content creation

Great tips for 2013 for small businesses: social media, online reputation management, and content creation

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    How to fix your online reputation tips for 2013 How to fix your online reputation tips for 2013 Presentation Transcript

    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Three essential online business trends for 2013
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Why they are important: – Generate more leads – Get more business
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Three essential online business trends for 2013 are: – Online reputation management – Online content marketing – Online video marketing
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • How did the trends develop? – Revolve around a company’s online presence. – More customers and clients searching and looking online
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Why online trends are important – Drive lead development – Important for sale strategies – Engage with user
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – 2012 brought awareness about the importance of online reputations and that online reputations could be repaired
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – 2013 will see online reputation management and repair become more important to day-to- day business
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – Review Sites • Yelp, Amazon and other review sites gained more users and importance.
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – Important for business • Professionals and small- to medium-sized businesses will focus on online reputation management • Will be regular part of doing business • Will be a major focus of lead generation process to close sales.
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – How it will be used • Word of mouth recommendations will continue to be important • Will be supplemented with developed online reputations • Potential clients will use mobile or local searches looking for professionals such as doctors, lawyers, dentists, financial advisors, etc. • Clients will check their online presence, reviews and search results before deciding to work with them
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Content Marketing – Why the change? • Recent and anticipated continued shifts in Google searches • Search engine optimization techniques have been forced to change drastically • The old way of SEO cannot be the main focus of driving traffic and generating business leads
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Content Marketing – In 2013, content will be king
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Content Marketing – What is online content marketing? • Generating good information • Fresh and timely • Targeted writing
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Content Marketing – Where is online content marketing used? • Blogs • Articles • Press releases • Web site text
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Content Marketing – Posting pure promotional announcements or general information is less important – Could even be a liability in 2013.
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Content Marketing – Results • Best way to generate site traffic • Get more leads • Connects with users • Develops a positive online reputation
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Video Marketing – Essential to business development – Will rise as the explosion of video online continues
    • Recover Reputation 347-421-7598 www.recoverreputation.com Three Crucial Online Business Trends for 2013 • Online Video Marketing – Video in 2013 will be used more by professionals and businesses – Builds a great online presence – Static “talking heads,” will be substituted by engaging but brief video tailored to solving a specific problem for the client or user.