A MANAGEMENT PROCES IN WHICH A PRODUCT IS GIVEN A BRAND NAME, BRAND MARK AND THEN ESTABLISHED AND POPULARISED.
A city or destination brand is the sum of -what the market thinks when they hear the brand name -how they feel when they arrive at the destination’s website or experience other communication -what they expect when they select one place over another. DESTINATION BRAND... BRANDING. -The term could refer to a city, country or a tourist destination, and to their competition over tourists, visitors, investors, residents and other resources. -Branding tourism is a part of destination branding - First used by Philip Kotler
MALASIA- TRULY ASIA AMAZING THAILAND South Africa- Alive with Possibility HONG KONG Asia's World City - SINGAPORE- NEW ASIA