Parle product mix
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Parle product mix Presentation Transcript

  • 1. Parle product mix To Mrs. Dr. Deepa Ingawale By Mr. Onkar Narale Roll no 40 Exam no 533
  • 2. Introduction • In 1929 a small company by the name of Parle products emerged in British dominated India. • Started with 12 workers in 60x40 feet area. Turn over is Rs 50000 per annum. • The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. • A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. • A decade later it was upgraded to manufacture biscuits as well. • Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.
  • 3. Parle product • . The year was 1929 and the market was dominated by famous international brands that were imported freely • A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. • Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. • Parle Products has surged ahead of Britannia Industries to become a clear leader in the Rs 11,000-crore-plus market, say Nielsen data.
  • 4. Biscuit Goodies Parle-G Hide & Seek Kackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams Milk Shakti Parle 20-20 cookies Goldenarcs Nimkin Kreams Gold Chox Monaco Jeera Sweats Melody Kismi Gold Mango Bite Orange Candy Kaccha Mango Xhale Poppins 2 in 1 Éclair Kismi Toffee Golgappa Kisme Toffee Bar Melody Softee Mazelo Pale Lites Snacks Musst Bites Jeffs Cheeslings Musst stix & Musst Chips Sixer Sixer Zeera Product mix
  • 5. About Parle • Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. • Parle-G is one of the oldest brand names in India and is the largest selling India. • the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (Calgary) covering the front. • The company's slogan is popular among the Indian consumer population, reading G means Genius. • The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parle production factory is based. • “Parle-G" boasts of being the largest selling biscuit in the world. It enjoys 70% market share in India.
  • 6. CONTIN • In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success.
  • 7. MARKET STRENGTH • Most Parle offerings are in the low and mid-range price segments • Parle has nearly 1,500 wholesalers, careering to 4,25,000 retail outlets directly or indirectly.
  • 8. Important people COMPANY PROFILE-BANGLORE FOUNDER : MR. MOHANLAL DAYAL STARTED : 1928 AT Vile Parle HEAD OFFICE :Vile Parlea CHAIRPERSO : MR. VIJAY CHAUVAN DIRECTOR : MR. ANUP CHAUVAN COMMERCIAL MANAGER : MR AMOL
  • 9. Quality product • All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials; packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment.
  • 10. Parle product