Facebook - tips, tricks and best practices Olaf Nitz Internet Strategy Austrian National Tourist Office

Social Media is like teen sex. Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better. (Avinash Kaushik, Google)

Social media is like teen sex.

Everyone wants to do it.

No one actually knows how.

When finally done, there is surprise it's not better.

(Avinash Kaushik, Google)

Some Numbers about Facebook More than 300 million active users 50% of active users log in any day More than 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month About 70% of Facebook users are outside the United States More than 350,000 active applications currently on Facebook Platform

More than 300 million active users

50% of active users log in any day

More than 2 billion photos uploaded to the site each month

More than 14 million videos uploaded each month

About 70% of Facebook users are outside the United States

More than 350,000 active applications currently on Facebook Platform

Facebook Growth

WHY USE FACEBOOK?

Why should NTOs use Facebook? Engage, where the people are Talk to new guests Keep in touch with guests Build a community around the destination Get found in searches Spread destination content

Engage, where the people are

Talk to new guests

Keep in touch with guests

Build a community around the destination

Get found in searches

Spread destination content

Measuring Success Number of fans Number of interactions Clicks to NTO website Leads (Downloads, newsletter subscriptions, requests, bookings)

Number of fans

Number of interactions

Clicks to NTO website

Leads (Downloads, newsletter subscriptions, requests, bookings)

HOW TO USE FACEBOOK?

Steps of Engagement Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations

FACEBOOK PAGES

Creating a Page

Facebook Pages

Fan Page Features Status updated including links Upload photos & videos Polls Events including invitations Discussions / forum Send email to fans …

Status updated including links

Upload photos & videos

Polls

Events including invitations

Discussions / forum

Send email to fans

…

Facebook „Newsletter“

Insights on Fan Pages

CASE STUDIES

Landingpage

Landingpage

Profile Picture

Arranging Boxes

Blog Integration

Newsletter Integration + Discount

Games

Specials

Call to action

Booking Engine

Reviews

Problem: no content

Problem: Findability

Problem: Findability

Problem: Language

Problem: Tonality

Problem: Spam

Tips Update often Don‘t spam Link to different sources Offer good, exclusive, interesting Content Ask questions Answer questions Be personal Integrate Facebook into your website, blogs, Twitter, … Ask user to become a fan Facebook Ads

Update often

Don‘t spam

Link to different sources

Offer good, exclusive, interesting Content

Ask questions

Answer questions

Be personal

Integrate Facebook into your website, blogs, Twitter, …

Ask user to become a fan

Facebook Ads

Thank you! Get connected: Olaf Nitz Web: austriatourism.com / austria.info / olafnitz.net Blog: http://olafnitz.net/blog Email: olaf.nitz (at) austria.info / mail (at) olafnitz.net Skype: onitz1605 Twitter: http://twitter.com/onitz XING: https://www.xing.com/profile/Olaf_Nitz LinkedIn: http://www.linkedin.com/in/onitz Facebook: http://www.facebook.com/onitz

Get connected:

Olaf Nitz

Web: austriatourism.com / austria.info / olafnitz.net

Blog: http://olafnitz.net/blog

Email: olaf.nitz (at) austria.info / mail (at) olafnitz.net

Skype: onitz1605

Twitter: http://twitter.com/onitz

XING: https://www.xing.com/profile/Olaf_Nitz

LinkedIn: http://www.linkedin.com/in/onitz

Facebook: http://www.facebook.com/onitz