Facebook Tips, Tricks & Case Studies

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    Facebook Tips, Tricks & Case Studies - Presentation Transcript

    1. Facebook - tips, tricks and best practices Olaf Nitz Internet Strategy Austrian National Tourist Office
    2. Social Media is like teen sex.
      • Social media is like teen sex.
      • Everyone wants to do it.
      • No one actually knows how.
      • When finally done, there is surprise it's not better.
      • (Avinash Kaushik, Google)
    3. Some Numbers about Facebook
      • More than 300 million active users
      • 50% of active users log in any day
      • More than 2 billion photos uploaded to the site each month
      • More than 14 million videos uploaded each month
      • About 70% of Facebook users are outside the United States
      • More than 350,000 active applications currently on Facebook Platform
    4. Facebook Growth
    5. WHY USE FACEBOOK?
    6. Why should NTOs use Facebook?
      • Engage, where the people are
      • Talk to new guests
      • Keep in touch with guests
      • Build a community around the destination
      • Get found in searches
      • Spread destination content
    7. Measuring Success
      • Number of fans
      • Number of interactions
      • Clicks to NTO website
      • Leads (Downloads, newsletter subscriptions, requests, bookings)
    8. HOW TO USE FACEBOOK?
    9. Steps of Engagement Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations
    10. FACEBOOK PAGES
    11. Creating a Page
    12. Facebook Pages
    13. Fan Page Features
      • Status updated including links
      • Upload photos & videos
      • Polls
      • Events including invitations
      • Discussions / forum
      • Send email to fans
      • …
    14. Facebook „Newsletter“
    15. Insights on Fan Pages
    16. CASE STUDIES
    17. Landingpage
    18. Landingpage
    19. Profile Picture
    20. Arranging Boxes
    21. Blog Integration
    22. Newsletter Integration + Discount
    23. Games
    24. Specials
    25. Call to action
    26. Booking Engine
    27. Reviews
    28. Problem: no content
    29. Problem: Findability
    30. Problem: Findability
    31. Problem: Language
    32. Problem: Tonality
    33. Problem: Spam
    34. Tips
      • Update often
      • Don‘t spam
      • Link to different sources
      • Offer good, exclusive, interesting Content
      • Ask questions
      • Answer questions
      • Be personal
      • Integrate Facebook into your website, blogs, Twitter, …
      • Ask user to become a fan
      • Facebook Ads
    35. Thank you!
      • Get connected:
      • Olaf Nitz
      • Web: austriatourism.com / austria.info / olafnitz.net
      • Blog: http://olafnitz.net/blog
      • Email: olaf.nitz (at) austria.info / mail (at) olafnitz.net
      • Skype: onitz1605
      • Twitter: http://twitter.com/onitz
      • XING: https://www.xing.com/profile/Olaf_Nitz
      • LinkedIn: http://www.linkedin.com/in/onitz
      • Facebook: http://www.facebook.com/onitz
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