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Introduction <ul><li>Video content already surpasses traditional forms of communication </li></ul><ul><li>Video comprises ...
Live Example – Cost involved <ul><li>Assume you have created a video and uploaded online on your site </li></ul><ul><li>Ty...
Live Example – What you have <ul><li>Assume this is the video you created -  Fred Wilson’s video on Google Tech Talk </li>...
Live Example – Enhanced video <ul><li>Now assume you enhanced the video using onion.tv  Click to experience </li></ul><ul>...
In a nutshell  <ul><li>Having videos is great but enhancing them to user’s need is the key </li></ul><ul><li>Explosive gro...
The onion.tv Value Proposition <ul><li>We help content companies enhance their videos into a rich media experience that de...
onion.tv   ecosystem Copyright Onion Technologies Pvt. Ltd. 2009 Are your videos enhanced for the web? + Publish using onl...
Applications <ul><li>Educational companies  can integrate Table of  Contents, synchronize notes, code section & Wikipedia ...
Proposed Next Steps <ul><li>Launch pilot project to enhance a set of videos on cost-basis </li></ul><ul><li>Measure impres...
For more information <ul><li>Website:  www.onion.tv </li></ul><ul><li>Twitter:  http://twitter.com/oniontv   </li></ul><ul...
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Add chapters, tags, slides to your videos

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Enhance your videos with onion.tv to provide rich and useful experience to your users and more traffic => revenue opportunities from your valuable video contents.

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Transcript of "Add chapters, tags, slides to your videos"

  1. 1. Introduction <ul><li>Video content already surpasses traditional forms of communication </li></ul><ul><li>Video comprises more than 50% of internet traffic and more than 50% of bandwidth COST </li></ul><ul><li>Users “time is limited” </li></ul><ul><li>Users like to “skim the video” </li></ul><ul><li>Users like to “watch what they want” </li></ul><ul><li>=> Minimize cost and maximize user benefits </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  2. 2. Live Example – Cost involved <ul><li>Assume you have created a video and uploaded online on your site </li></ul><ul><li>Types of costs involved - </li></ul><ul><ul><li>Pre-production costs (script writing, shooting, editing raw footages, logistics, etc) </li></ul></ul><ul><ul><li>[An hour long video can cost in the range of hundreds to thousands of dollars] </li></ul></ul><ul><ul><li>Post-production costs (encoding, publishing for web and bandwidth cost based on traffic) </li></ul></ul><ul><ul><li>[Decent plan would cost you hundred dollar a month] </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  3. 3. Live Example – What you have <ul><li>Assume this is the video you created - Fred Wilson’s video on Google Tech Talk </li></ul><ul><ul><li>Additionally assume you are lucky to get this done with just hundred’s of dollars and have no bandwidth cost being a YouTube partner </li></ul></ul><ul><li>Great – you have got more than 15K views!!! BUT </li></ul><ul><ul><li>Do you think 15K users have watch 75% of video? </li></ul></ul><ul><ul><li>Do you think these many users spread the word about things in the video? </li></ul></ul><ul><ul><li>Do you think Google or search engine drove enough traffic to your one hour video? </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  4. 4. Live Example – Enhanced video <ul><li>Now assume you enhanced the video using onion.tv Click to experience </li></ul><ul><ul><li>Say you had to incur approx $20 for this video to do this </li></ul></ul><ul><li>Advantages to users? </li></ul><ul><ul><li>Skim the video in minutes and watch selectively </li></ul></ul><ul><ul><li>Search / Share segments in the video </li></ul></ul><ul><ul><li>Refer relevant documents synchronized with video </li></ul></ul><ul><li>Advantages to you? </li></ul><ul><ul><li>Users spend more time on your videos </li></ul></ul><ul><ul><li>Video spreads in social media as users shares more </li></ul></ul><ul><ul><li>More traffic => more opportunities to earn revenue </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  5. 5. In a nutshell <ul><li>Having videos is great but enhancing them to user’s need is the key </li></ul><ul><li>Explosive growth of video content has created a need for enhancement and synchronization capabilities </li></ul><ul><ul><li>Making videos rich and useful </li></ul></ul><ul><li>Metadata is the key driver for additional revenue </li></ul><ul><li>Long-form Videos lack key features: </li></ul><ul><ul><li>Meta-data tagging, synchronization / insertion of relevant content, discovery of clips in the video, etc. </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  6. 6. The onion.tv Value Proposition <ul><li>We help content companies enhance their videos into a rich media experience that delivers value to the audience, thus providing maximum returns </li></ul><ul><li>Integration of Video media with rich content to enhance the stickiness/watch-ability and usefulness </li></ul><ul><ul><li>ToC, Powerpoint slides, Wiki information, Notes </li></ul></ul><ul><li>Fully integrated with the YouTube API and other white-label solutions </li></ul><ul><li>Supports online, offline, and embedded device deployment </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  7. 7. onion.tv ecosystem Copyright Onion Technologies Pvt. Ltd. 2009 Are your videos enhanced for the web? + Publish using online video platforms VIDEOS ON INTERNET ENHANCED PLAYBACK EXPERIENCE = Enhance using onion.tv <ul><li>Easy to use off the web </li></ul><ul><li>Integrates with most player API’s </li></ul><ul><li>Enrich the experience of your users with detail metadata </li></ul><ul><li>Expand your reach </li></ul>
  8. 8. Applications <ul><li>Educational companies can integrate Table of Contents, synchronize notes, code section & Wikipedia pages with the video </li></ul><ul><li>Event companies can integrate tags, comments and synchronize a presentation with the video, so users can skim, filter, search or share parts of a video </li></ul><ul><li>Content companies in news, entertainment, and advertising can integrate their media with relevant content to enhance the user experience </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  9. 9. Proposed Next Steps <ul><li>Launch pilot project to enhance a set of videos on cost-basis </li></ul><ul><li>Measure impressions after 30 days </li></ul><ul><li>Analyze the survey / feedback results along with numbers from analytic tools and then decide </li></ul><ul><li>Choose Software-As-A-Service or select the self-hosting option </li></ul><ul><li>Decide other factors as per your requirements </li></ul><ul><ul><li>Like online video platform to use, per video metadata creation options, etc </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  10. 10. For more information <ul><li>Website: www.onion.tv </li></ul><ul><li>Twitter: http://twitter.com/oniontv </li></ul><ul><li>Live Demo </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone </li></ul><ul><li>US: +1-781-371-0862 </li></ul><ul><li>India: +91-20-2546-6688 </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
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