Marketing Strategy videoHomeStories and John Smith, Realtor® / MBA, Your Real Estate Company Proposal for John Doe 123 Anywhere Lane Orange County, CA 92807

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This sample presentation is provided for Realtors® and small businesses courtesy of videoHomeStories.com . Contact us to help you:

Customize this template for your small business

Create a web video presentation highlighting your business offerings*

Embed your web video in your PowerPoint presentation

Upload it to your web site ( see demo )

Distribute it on DVDs or CDs

Upload it to your business web site or:

1976 : First office opens 1980 : Became #1 selling office out of 6,000 franchise offices in North America 1985 : Became an independent firm and expanded to 6 offices 1990 : First Team ranks #1 in Orange County with 10 offices and over $1B in sales 2000 : For 10 consecutive years First Team has sold more homes in Orange County than any other firm & continues to be #1 2002 : First Team increases volume & units while many of its nearest competitors lose ground 2003 : 28 offices and over $5.4B in sales Statistically the #1 Real Estate Firm in Orange County since 1990 Note growth through U.S. recessionary period Year-toYear Sales (Billions)

1976 : First office opens

1980 : Became #1 selling office out of 6,000 franchise offices in North America

1985 : Became an independent firm and expanded to 6 offices

1990 : First Team ranks #1 in Orange County with 10 offices and over $1B in sales

2000 : For 10 consecutive years First Team has sold more homes in Orange County than any other firm & continues to be #1

2002 : First Team increases volume & units while many of its nearest competitors lose ground

2003 : 28 offices and over $5.4B in sales

Market Trends ( All prop. types ): Actives - Pendings – Solds Price range: All 2006

Market Trends ( Condo ): Actives - Pendings – Solds Price range: All 2006

Market Trends ( Condo ): Actives - Pendings – Solds Price range: $250k to $350k 2006

Market Trends ( Condo ): Days on Market Price range: $250k to $350k 2006

Market Trends ( All prop. types ): Avg List vs. Avg. Sell Price Price range: All (Comparison)

Market Trends ( Condo ): Median List vs. Median Sell Price Price range: All (Comparison)

Problem Statement Competition Location Condition Timing Pricing Exposure “ What do I need to net?” - Market value - Equity - Selling costs Who pays the commission? Buying is contingent on selling Job dependencies Family dependencies Interim occupancies Buyer possession “ Facts of life” Purchase contract Buyer’s qualifications Showing procedures Wood destroying pests Counter offers Transfer disclosure Statutory disclosure Water heater compliance Smoke detector compliance Natural hazards disclosure Seller’s affidavit Inspection advisory Lead-based paint Earthquake, fire hazards, flood Statewide buyer/seller advisory Market conditions advisory Notices to perform Contingency compliance Property Exposure Demand Generation Advanced technologies Team Selling Strategic Marketing Value Problem Management

Competition

Location

Condition

Timing

Pricing

Exposure

“ What do I need to net?”

- Market value

- Equity

- Selling costs

Who pays the commission?

Buying is contingent on selling

Job dependencies

Family dependencies

Interim occupancies

Buyer possession

“ Facts of life”

Purchase contract

Buyer’s qualifications

Showing procedures

Wood destroying pests

Counter offers

Transfer disclosure

Statutory disclosure

Water heater compliance

Smoke detector compliance

Natural hazards disclosure

Seller’s affidavit

Inspection advisory

Lead-based paint

Earthquake, fire hazards, flood

Statewide buyer/seller advisory

Market conditions advisory

Notices to perform

Contingency compliance

Property Exposure

Demand Generation

Advanced technologies

Team Selling

Strategic Marketing

Value

Problem Management

“Which Agent?” Ability to Generate Demand Marketing approach -“Buyer Delivery” vs. “Seller Delivery” -Retail vs. Wholesale approach Team selling -Corporation vs. Franchise -Hallmark Escrow -Assurance Capital -First SouthWestern Title - Over 2000 agents -Over 30 networked offices Database / Target Marketing “ Buyer Delivery System” Inbound Call Capture & Reporting Target Marketing Outbound call targeting Sneak Previews $4.3 M Advertising Budget Over 6,000 buyer calls Monthly! (Compare to approx. $300,000 to $400,000 yearly for independently owned/operated offices.) Marketing/Advertising Leadership $4.3 M in advertising -OCRegister -LATimes -Long Beach Press Telegram -North County News -South County News -Coastal Living -The Daily Pilot -Grunion Gazette -Irvine World News -Sun Newspaper -Sun Post -PennySaver First Team HomeBuyer’s Magazine Distinctive Homes Magazines Technology / Exposure Virtual tours Video “Home Stories” Digital Media Client Portal Sneak Previews MLS Internet -First Team Web Site -OCRealEstateZone.com -Realtor.com - - Secondary Sites -HomeSeekers.com -Homes.com -Homestore.com -RealEstateEspanol.com -LATimes.com -OCRegister.com -AOL.com (AOL Real Estate) -realestate.msn.com -ca.realtor.com -DigitalCity.com -Excite.com -WorldProperties.com -Homes.WSJ.com -NBC4.tv -Netscape.com

Ability to Generate Demand

Marketing approach -“Buyer Delivery” vs. “Seller Delivery”

-Retail vs. Wholesale approach

Team selling

-Corporation vs. Franchise

-Hallmark Escrow

-Assurance Capital

-First SouthWestern Title

- Over 2000 agents

-Over 30 networked offices

Database / Target Marketing

“ Buyer Delivery System”

Inbound Call Capture & Reporting

Target Marketing

Outbound call targeting

Sneak Previews

Marketing/Advertising Leadership

$4.3 M in advertising -OCRegister -LATimes -Long Beach Press Telegram -North County News -South County News -Coastal Living -The Daily Pilot -Grunion Gazette -Irvine World News -Sun Newspaper -Sun Post -PennySaver

First Team HomeBuyer’s Magazine

Distinctive Homes Magazines

Technology / Exposure

Virtual tours

Video “Home Stories”

Digital Media

Client Portal

Sneak Previews

MLS

Internet -First Team Web Site -OCRealEstateZone.com -Realtor.com - -

Secondary Sites

-HomeSeekers.com -Homes.com

-Homestore.com -RealEstateEspanol.com -LATimes.com -OCRegister.com -AOL.com (AOL Real Estate) -realestate.msn.com -ca.realtor.com -DigitalCity.com -Excite.com -WorldProperties.com -Homes.WSJ.com -NBC4.tv -Netscape.com

Database / Target Marketing System Address Household Income Sale Date Market Value Amenities Owner / Non-Owner Occupied Year Built Buyers School District Area Map 123 Anywhere Lane Orange County, CA 92807

Database / Target Marketing System

Database / Target Marketing System

Database / Target Marketing System

Demand Generation Engine “ Full Service”? TRADITIONAL (Neighborhood Campaigns) Multiple Listing Service Open House Signs Flyers Lending, escrow, title Contracts / Disclosures

TRADITIONAL

(Neighborhood Campaigns)

Multiple Listing Service

Open House

Signs

Flyers

Lending, escrow, title

Contracts / Disclosures

Demand Generation Engine CORE CAMPAIGN Qualified Buyers “ 1-2 Bedrooms” “ 1+ bathrooms” “ 900+ s.f.” “ Palm Springs” TARGETED CAMPAIGN Call Tracking & Reporting System Database Marketing Multiple Listing Service Open House Signs Flyers Lending, escrow, title Contracts / Disclosures Virtual Tour Home Stories Video Video Showcase Buyer Inquiries WIDE AREA CAMPAIGN Buyer Delivery System $4.3M marketing / advertising Full page targeted newspaper ads Targeted magazine advertising First Team Home Buyer’s Magazine “ Sneak Preview” Digital Media Broad Internet placement 123 Anywhere Lane Orange County, CA 92807

“ 1-2 Bedrooms”

“ 1+ bathrooms”

“ 900+ s.f.”

“ Palm Springs”

Multiple Listing Service

Open House

Signs

Flyers

Lending, escrow, title

Contracts / Disclosures

Virtual Tour

Home Stories Video

Video Showcase

WIDE AREA CAMPAIGN

Buyer Delivery System

$4.3M marketing / advertising

Full page targeted newspaper ads

Targeted magazine advertising

First Team Home Buyer’s Magazine

“ Sneak Preview”

Digital Media

Broad Internet placement

Goals/Services MARKET SCENARIO Traditional Offerings MLS listing Signage Flyers Open house Contracts, Disclosures Escrow, Lending, Title SOLD!

Traditional Offerings

MLS listing

Signage

Flyers

Open house

Contracts, Disclosures

Escrow, Lending, Title

Goals/Services MARKET SCENARIO Core Offerings Traditional offerings and… Direct mail Newspaper Home Buyer Magazine cross-sell Call tracking system Virtual Tour Traditional Offerings MLS listing Signage Flyers Open house Contracts, Disclosures Escrow, Lending, Title SOLD!

Core Offerings

Traditional offerings and…

Direct mail

Newspaper

Home Buyer Magazine cross-sell

Call tracking system

Virtual Tour

Traditional Offerings

MLS listing

Signage

Flyers

Open house

Contracts, Disclosures

Escrow, Lending, Title

Goals/Services MARKET SCENARIO Standard Service Core offerings and… videoHomeStories™ video Core Offerings Traditional offerings and… Direct mail Newspaper Home Buyer Magazine cross-sell Call tracking system Virtual Tour Traditional Offerings MLS listing Signage Flyers Open house Contracts, Disclosures Escrow, Lending, Title SOLD! DVD - Showings - Open houses - x 20 copies (Premium) Web video w/ dedicated web page - includes sign rider - “www.2347Patos.com”

Standard Service

Core offerings and…

videoHomeStories™ video

Core Offerings

Traditional offerings and…

Direct mail

Newspaper

Home Buyer Magazine cross-sell

Call tracking system

Virtual Tour

Traditional Offerings

MLS listing

Signage

Flyers

Open house

Contracts, Disclosures

Escrow, Lending, Title

DVD - Showings - Open houses - x 20 copies (Premium)

Web video w/ dedicated web page - includes sign rider - “www.2347Patos.com”

Goals/Services MARKET SCENARIO Pre-list (e.g.): $420,000 Actual list: $420,000 Buyer: “Competitive bid?” Premium Service Standard services and… keyword advertising listing Home Buyer Magazine Submission with neighborhood distribution Home Stories™ neighborhood distribution DVD x 100 Standard Service Core Offerings and… videoHomeStories™ video Core Offerings Traditional offerings and… Direct mail Newspaper Home Buyer Magazine cross-sell Call tracking system Virtual Tour Traditional Offerings MLS listing Signage Flyers Open house Contracts, Disclosures Escrow, Lending, Title services SOLD! DVD - For Showings - For Open houses - x20 copies (Note: Premium only) Web video w/ dedicated web page - includes sign rider - “www.2347Patos.com”

Premium Service

Standard services and…

keyword advertising

listing

Home Buyer Magazine Submission with neighborhood distribution

Home Stories™ neighborhood distribution DVD x 100

Standard Service

Core Offerings and…

videoHomeStories™ video

Core Offerings

Traditional offerings and…

Direct mail

Newspaper

Home Buyer Magazine cross-sell

Call tracking system

Virtual Tour

Traditional Offerings

MLS listing

Signage

Flyers

Open house

Contracts, Disclosures

Escrow, Lending, Title services

DVD - For Showings - For Open houses - x20 copies (Note: Premium only)

Web video w/ dedicated web page - includes sign rider - “www.2347Patos.com”

“ Dare to Compare” $4 million annual advertising budget 6,000 buyer calls monthly 10,000 unique web site visitors monthly Full color HomeBuyer Magazine with one-agent point of contact Multiple Full Color Ads Weekly Including: Orange County Register (Every Saturday and Sunday) Los Angeles Times (3 Every Saturday and 2 Every Sunday) Long Beach Press Telegram North County News Over 2000 agents focused on “team selling” Over 30 networked offices with high-speed wireless infrastructure capability Inbound call capture system One database for all ad calls received Daily reporting on “hi-pot” (high potential) buyers Demographic database for target marketing Buyer-focused (vs. Seller-focused) marketing system Technically-adept marketing team Rapid deployment In-house Design, Production, Video post-production, Printing & Distribution Virtual tours – immediate turnaround Video HomeStories™ Video Internet including: Multi-site Web placement, Virtual Tours, placement, keyword advertising Traditional media including: MLS, direct mail, Open House, Sign Placement, Telephone “ $100,000 Challenge” Corporate structure vs. “ independently operated ” franchise

$4 million annual advertising budget

6,000 buyer calls monthly

10,000 unique web site visitors monthly

Full color HomeBuyer Magazine with one-agent point of contact

Multiple Full Color Ads Weekly Including:

Orange County Register (Every Saturday and Sunday)

Los Angeles Times (3 Every Saturday and 2 Every Sunday)

Long Beach Press Telegram

North County News

Over 2000 agents focused on “team selling”

Over 30 networked offices with high-speed wireless infrastructure capability

Inbound call capture system

One database for all ad calls received

Daily reporting on “hi-pot” (high potential) buyers

Demographic database for target marketing

Buyer-focused (vs. Seller-focused) marketing system

Technically-adept marketing team

Rapid deployment

In-house Design, Production, Video post-production, Printing & Distribution

Virtual tours – immediate turnaround

Video HomeStories™ Video

Internet including: Multi-site Web placement, Virtual Tours, placement, keyword advertising

Traditional media including: MLS, direct mail, Open House, Sign Placement, Telephone

“ $100,000 Challenge”

Corporate structure vs. “ independently operated ” franchise

Marketing Calendar Now Hiring agreement Home doesn’t open to public until you’re ready Agency disclosure Hiring agreement Verify loan information/short payoff? Market analysis Document features and amenities to highlight in marketing campaign Suggestion for property preparation and repairs Next Steps Deliver required disclosures to Client/Seller TDS, Statutory disclosures, etc. Will client (or tenants) remain in property after COE? Obtain key from Client Order lockbox and sign Prepare listing information sheet Place listing in MLS Prepare ads Prepare listing flyer Prepare digital media Digital pictures Virtual tour Web site preparation Upload digital media to internet Schedule Open House Schedule office caravan and broker’s tour Updates to Client following

Now

Hiring agreement

Home doesn’t open to public until you’re ready

Agency disclosure

Hiring agreement

Verify loan information/short payoff?

Market analysis

Document features and amenities to highlight in marketing campaign

Suggestion for property preparation and repairs

Next Steps

Deliver required disclosures to Client/Seller

TDS, Statutory disclosures, etc.

Will client (or tenants) remain in property after COE?

Obtain key from Client

Order lockbox and sign

Prepare listing information sheet

Place listing in MLS

Prepare ads

Prepare listing flyer

Prepare digital media

Digital pictures

Virtual tour

Web site preparation

Upload digital media to internet

Schedule Open House

Schedule office caravan and broker’s tour

Updates to Client following

Marketing Calendar Days After Client Acceptance Hiring agreement Market analysis Features list Prep-for-Sale consultation Legal disclosures Keys Prep. listing info. Post MLS Ordr lockbox; sign Sched. “Caravan” and/or Broker’s Tour Submit for “Press Release,”HB Mag., Homefinder* Prep. DM campaign Digital media & Property Collateral Internet placement Prep for Open House Preparation Mktg. Event/Milestone Recurring checkpoint * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability 4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0

Hiring agreement

Market analysis

Features list

Prep-for-Sale consultation

Legal disclosures

Keys

Prep. listing info.

Post MLS

Ordr lockbox; sign

Sched. “Caravan” and/or Broker’s Tour

Submit for “Press Release,”HB Mag., Homefinder*

Prep. DM campaign

Digital media & Property Collateral

Internet placement

Prep for Open House

Marketing Calendar Days After Client Acceptance Hiring agreement Market analysis Features list Prep-for-Sale consultation Legal disclosures Keys Prep. listing info. Post MLS Ordr lockbox; sign Sched. “Caravan” and/or Broker’s Tour Submit for “Press Release,”HB Mag., Homefinder* Prep. DM campaign Digital media & Property Collateral Internet placement Prep for Open House Preparation Mktg. Event/Milestone Recurring checkpoint Dir. Mail: “Just Listed…” Newsletter campaign FT Offc “Caravan” Open House Broker’s Tour Flyer drop: “Open House” (neighborhood) Flyer drop: “Open House” (neighborhood) Open House Org Cnty Reg: “Open House Sunday” Targeted Outbound calls / email Open House Targeted Dir. Mail: “Just Listed / Open House” Open House eNewsletter campaign * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability Targeted Dir. Mail: “Featured listing…” “ Homefinder” (projected) Targeted Outbound Calls Targeted Outbound Calls Targeted Outbound Calls 4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0

Hiring agreement

Market analysis

Features list

Prep-for-Sale consultation

Legal disclosures

Keys

Prep. listing info.

Post MLS

Ordr lockbox; sign

Sched. “Caravan” and/or Broker’s Tour

Submit for “Press Release,”HB Mag., Homefinder*

Prep. DM campaign

Digital media & Property Collateral

Internet placement

Prep for Open House

Dir. Mail: “Just Listed…”

Newsletter campaign

FT Offc “Caravan”

Open House

Broker’s Tour

Flyer drop: “Open House” (neighborhood)

Flyer drop: “Open House” (neighborhood)

Open House

Org Cnty Reg: “Open House Sunday”

Targeted Outbound calls / email

Open House

Targeted Dir. Mail: “Just Listed / Open House”

Open House

eNewsletter campaign

Targeted Dir. Mail: “Featured listing…”

“ Homefinder” (projected)

Targeted Outbound Calls

Targeted Outbound Calls

Targeted Outbound Calls

Marketing Calendar Days After Client Acceptance Hiring agreement Market analysis Features list Prep-for-Sale consultation Legal disclosures Keys Prep. listing info. Post MLS Ordr lockbox; sign Sched. “Caravan” and/or Broker’s Tour Submit for “Press Release,”HB Mag., Homefinder* Prep. DM campaign Digital media & Property Collateral Internet placement Prep for Open House Preparation Mktg. Event/Milestone Recurring checkpoint Dir. Mail: “Just Listed…” Newsletter campaign FT Offc “Caravan” Open House Client Checkpoint Agt. Feedback Rqst. & Follow up Broker’s Tour Flyer drop: “Open House” (neighborhood) Agt. Feedback Rqst. & Follow up Agt. Feedback Rqst. & Follow up Agt. Feedback Rqst. & Follow up Flyer drop: “Open House” (neighborhood) Open House Org Cnty Reg: “Open House Sunday” Targeted Outbound calls / email Open House Targeted Dir. Mail: “Just Listed / Open House” Client Checkpoint Client Checkpoint Open House Client Checkpoint eNewsletter campaign * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability Targeted Dir. Mail: “Featured listing…” “ Homefinder” (projected) Targeted Outbound Calls Targeted Outbound Calls Targeted Outbound Calls 4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0

Hiring agreement

Market analysis

Features list

Prep-for-Sale consultation

Legal disclosures

Keys

Prep. listing info.

Post MLS

Ordr lockbox; sign

Sched. “Caravan” and/or Broker’s Tour

Submit for “Press Release,”HB Mag., Homefinder*

Prep. DM campaign

Digital media & Property Collateral

Internet placement

Prep for Open House

Dir. Mail: “Just Listed…”

Newsletter campaign

FT Offc “Caravan”

Open House

Client Checkpoint

Agt. Feedback Rqst. & Follow up

Broker’s Tour

Flyer drop: “Open House” (neighborhood)

Agt. Feedback Rqst. & Follow up

Agt. Feedback Rqst. & Follow up

Agt. Feedback Rqst. & Follow up

Flyer drop: “Open House” (neighborhood)

Open House

Org Cnty Reg: “Open House Sunday”

Targeted Outbound calls / email

Open House

Targeted Dir. Mail: “Just Listed / Open House”

Client Checkpoint

Client Checkpoint

Open House

Client Checkpoint

eNewsletter campaign

Targeted Dir. Mail: “Featured listing…”

“ Homefinder” (projected)

Targeted Outbound Calls

Targeted Outbound Calls

Targeted Outbound Calls

End Slide