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Sample Real Estate Agent Listing Presentation

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Courtesy of videoHomeStories.com. For home sellers, Realtors and small business owners. In addition to web video marketing of your business or property, we can also help customize your business …

Courtesy of videoHomeStories.com. For home sellers, Realtors and small business owners. In addition to web video marketing of your business or property, we can also help customize your business presentation.

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    • 1. Marketing Strategy videoHomeStories and John Smith, Realtor® / MBA, Your Real Estate Company Proposal for John Doe 123 Anywhere Lane Orange County, CA 92807
    • 2.
      • This sample presentation is provided for Realtors® and small businesses courtesy of videoHomeStories.com . Contact us to help you:
        • Customize this template for your small business
        • Create a web video presentation highlighting your business offerings*
          • Embed your web video in your PowerPoint presentation
          • Upload it to your web site ( see demo )
          • Distribute it on DVDs or CDs
          • Upload it to your business web site or:
      *Currently offered in Southern California, USA
    • 3.
      • 1976 : First office opens
      • 1980 : Became #1 selling office out of 6,000 franchise offices in North America
      • 1985 : Became an independent firm and expanded to 6 offices
      • 1990 : First Team ranks #1 in Orange County with 10 offices and over $1B in sales
      • 2000 : For 10 consecutive years First Team has sold more homes in Orange County than any other firm & continues to be #1
      • 2002 : First Team increases volume & units while many of its nearest competitors lose ground
      • 2003 : 28 offices and over $5.4B in sales
      Statistically the #1 Real Estate Firm in Orange County since 1990 Note growth through U.S. recessionary period Year-toYear Sales (Billions)
    • 4. Market Trends ( All prop. types ): Actives - Pendings – Solds Price range: All 2006
    • 5. Market Trends ( Condo ): Actives - Pendings – Solds Price range: All 2006
    • 6. Market Trends ( Condo ): Actives - Pendings – Solds Price range: $250k to $350k 2006
    • 7. Market Trends ( Condo ): Days on Market Price range: $250k to $350k 2006
    • 8. Market Trends ( All prop. types ): Avg List vs. Avg. Sell Price Price range: All (Comparison)
    • 9. Market Trends ( Condo ): Median List vs. Median Sell Price Price range: All (Comparison)
    • 10. Problem Statement
      • Competition
      • Location
      • Condition
      • Timing
      • Pricing
      • Exposure
      • “ What do I need to net?”
      • - Market value
      • - Equity
      • - Selling costs
      • Who pays the commission?
      • Buying is contingent on selling
      • Job dependencies
      • Family dependencies
      • Interim occupancies
      • Buyer possession
      • “ Facts of life”
      • Purchase contract
      • Buyer’s qualifications
      • Showing procedures
      • Wood destroying pests
      • Counter offers
      • Transfer disclosure
      • Statutory disclosure
      • Water heater compliance
      • Smoke detector compliance
      • Natural hazards disclosure
      • Seller’s affidavit
      • Inspection advisory
      • Lead-based paint
      • Earthquake, fire hazards, flood
      • Statewide buyer/seller advisory
      • Market conditions advisory
      • Notices to perform
      • Contingency compliance
      • Property Exposure
      • Demand Generation
      • Advanced technologies
      • Team Selling
      • Strategic Marketing
      • Value
      • Problem Management
    • 11. “Which Agent?”
      • Ability to Generate Demand
      • Marketing approach -“Buyer Delivery” vs. “Seller Delivery”
      • -Retail vs. Wholesale approach
      • Team selling
      • -Corporation vs. Franchise
      • -Hallmark Escrow
      • -Assurance Capital
      • -First SouthWestern Title
      • - Over 2000 agents
      • -Over 30 networked offices
      • Database / Target Marketing
      • “ Buyer Delivery System”
      • Inbound Call Capture & Reporting
      • Target Marketing
      • Outbound call targeting
      • Sneak Previews
      $4.3 M Advertising Budget Over 6,000 buyer calls Monthly! (Compare to approx. $300,000 to $400,000 yearly for independently owned/operated offices.)
      • Marketing/Advertising Leadership
      • $4.3 M in advertising -OCRegister -LATimes -Long Beach Press Telegram -North County News -South County News -Coastal Living -The Daily Pilot -Grunion Gazette -Irvine World News -Sun Newspaper -Sun Post -PennySaver
      • First Team HomeBuyer’s Magazine
      • Distinctive Homes Magazines
      • Technology / Exposure
      • Virtual tours
      • Video “Home Stories”
      • Digital Media
      • Client Portal
      • Sneak Previews
      • MLS
      • Internet -First Team Web Site -OCRealEstateZone.com -Realtor.com - -
      • Secondary Sites
      • -HomeSeekers.com -Homes.com
      • -Homestore.com -RealEstateEspanol.com -LATimes.com -OCRegister.com -AOL.com (AOL Real Estate) -realestate.msn.com -ca.realtor.com -DigitalCity.com -Excite.com -WorldProperties.com -Homes.WSJ.com -NBC4.tv -Netscape.com
    • 12. Database / Target Marketing System Address Household Income Sale Date Market Value Amenities Owner / Non-Owner Occupied Year Built Buyers School District Area Map 123 Anywhere Lane Orange County, CA 92807
    • 13. Database / Target Marketing System
    • 14. Database / Target Marketing System
    • 15. Database / Target Marketing System
    • 16. Demand Generation Engine “ Full Service”?
      • TRADITIONAL
      • (Neighborhood Campaigns)
      • Multiple Listing Service
      • Open House
      • Signs
      • Flyers
      • Lending, escrow, title
      • Contracts / Disclosures
    • 17. Demand Generation Engine CORE CAMPAIGN Qualified Buyers
      • “ 1-2 Bedrooms”
      • “ 1+ bathrooms”
      • “ 900+ s.f.”
      • “ Palm Springs”
      TARGETED CAMPAIGN Call Tracking & Reporting System Database Marketing
      • Multiple Listing Service
      • Open House
      • Signs
      • Flyers
      • Lending, escrow, title
      • Contracts / Disclosures
      • Virtual Tour
      • Home Stories Video
      • Video Showcase
      Buyer Inquiries
      • WIDE AREA CAMPAIGN
      • Buyer Delivery System
      • $4.3M marketing / advertising
      • Full page targeted newspaper ads
      • Targeted magazine advertising
      • First Team Home Buyer’s Magazine
      • “ Sneak Preview”
      • Digital Media
      • Broad Internet placement
      123 Anywhere Lane Orange County, CA 92807
    • 18. Goals/Services MARKET SCENARIO
      • Traditional Offerings
      • MLS listing
      • Signage
      • Flyers
      • Open house
      • Contracts, Disclosures
      • Escrow, Lending, Title
      SOLD!
    • 19. Goals/Services MARKET SCENARIO
      • Core Offerings
      • Traditional offerings and…
      • Direct mail
      • Newspaper
      • Home Buyer Magazine cross-sell
      • Call tracking system
      • Virtual Tour
      • Traditional Offerings
      • MLS listing
      • Signage
      • Flyers
      • Open house
      • Contracts, Disclosures
      • Escrow, Lending, Title
      SOLD!
    • 20. Goals/Services MARKET SCENARIO
      • Standard Service
      • Core offerings and…
      • videoHomeStories™ video
      • Core Offerings
      • Traditional offerings and…
      • Direct mail
      • Newspaper
      • Home Buyer Magazine cross-sell
      • Call tracking system
      • Virtual Tour
      • Traditional Offerings
      • MLS listing
      • Signage
      • Flyers
      • Open house
      • Contracts, Disclosures
      • Escrow, Lending, Title
      SOLD!
      • DVD - Showings - Open houses - x 20 copies (Premium)
      • Web video w/ dedicated web page - includes sign rider - “www.2347Patos.com”
    • 21. Goals/Services MARKET SCENARIO Pre-list (e.g.): $420,000 Actual list: $420,000 Buyer: “Competitive bid?”
      • Premium Service
      • Standard services and…
      • keyword advertising
      • listing
      • Home Buyer Magazine Submission with neighborhood distribution
      • Home Stories™ neighborhood distribution DVD x 100
      • Standard Service
      • Core Offerings and…
      • videoHomeStories™ video
      • Core Offerings
      • Traditional offerings and…
      • Direct mail
      • Newspaper
      • Home Buyer Magazine cross-sell
      • Call tracking system
      • Virtual Tour
      • Traditional Offerings
      • MLS listing
      • Signage
      • Flyers
      • Open house
      • Contracts, Disclosures
      • Escrow, Lending, Title services
      SOLD!
      • DVD - For Showings - For Open houses - x20 copies (Note: Premium only)
      • Web video w/ dedicated web page - includes sign rider - “www.2347Patos.com”
    • 22. “ Dare to Compare”
      • $4 million annual advertising budget
      • 6,000 buyer calls monthly
      • 10,000 unique web site visitors monthly
      • Full color HomeBuyer Magazine with one-agent point of contact
      • Multiple Full Color Ads Weekly Including:
        • Orange County Register (Every Saturday and Sunday)
        • Los Angeles Times (3 Every Saturday and 2 Every Sunday)
        • Long Beach Press Telegram
        • North County News
      • Over 2000 agents focused on “team selling”
      • Over 30 networked offices with high-speed wireless infrastructure capability
      • Inbound call capture system
        • One database for all ad calls received
        • Daily reporting on “hi-pot” (high potential) buyers
      • Demographic database for target marketing
      • Buyer-focused (vs. Seller-focused) marketing system
      • Technically-adept marketing team
        • Rapid deployment
        • In-house Design, Production, Video post-production, Printing & Distribution
        • Virtual tours – immediate turnaround
        • Video HomeStories™ Video
        • Internet including: Multi-site Web placement, Virtual Tours, placement, keyword advertising
        • Traditional media including: MLS, direct mail, Open House, Sign Placement, Telephone
      • “ $100,000 Challenge”
      • Corporate structure vs. “ independently operated ” franchise
    • 23. Marketing Calendar
      • Now
      • Hiring agreement
        • Home doesn’t open to public until you’re ready
        • Agency disclosure
        • Hiring agreement
        • Verify loan information/short payoff?
      • Market analysis
      • Document features and amenities to highlight in marketing campaign
      • Suggestion for property preparation and repairs
      • Next Steps
      • Deliver required disclosures to Client/Seller
        • TDS, Statutory disclosures, etc.
        • Will client (or tenants) remain in property after COE?
      • Obtain key from Client
      • Order lockbox and sign
      • Prepare listing information sheet
      • Place listing in MLS
      • Prepare ads
      • Prepare listing flyer
      • Prepare digital media
        • Digital pictures
        • Virtual tour
        • Web site preparation
      • Upload digital media to internet
      • Schedule Open House
      • Schedule office caravan and broker’s tour
        • Updates to Client following
    • 24. Marketing Calendar Days After Client Acceptance
      • Hiring agreement
      • Market analysis
      • Features list
      • Prep-for-Sale consultation
      • Legal disclosures
      • Keys
      • Prep. listing info.
      • Post MLS
      • Ordr lockbox; sign
      • Sched. “Caravan” and/or Broker’s Tour
      • Submit for “Press Release,”HB Mag., Homefinder*
      • Prep. DM campaign
      • Digital media & Property Collateral
      • Internet placement
      • Prep for Open House
      Preparation Mktg. Event/Milestone Recurring checkpoint * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability 4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0
    • 25. Marketing Calendar Days After Client Acceptance
      • Hiring agreement
      • Market analysis
      • Features list
      • Prep-for-Sale consultation
      • Legal disclosures
      • Keys
      • Prep. listing info.
      • Post MLS
      • Ordr lockbox; sign
      • Sched. “Caravan” and/or Broker’s Tour
      • Submit for “Press Release,”HB Mag., Homefinder*
      • Prep. DM campaign
      • Digital media & Property Collateral
      • Internet placement
      • Prep for Open House
      Preparation Mktg. Event/Milestone Recurring checkpoint
      • Dir. Mail: “Just Listed…”
      • Newsletter campaign
      • FT Offc “Caravan”
      • Open House
      • Broker’s Tour
      • Flyer drop: “Open House” (neighborhood)
      • Flyer drop: “Open House” (neighborhood)
      • Open House
      • Org Cnty Reg: “Open House Sunday”
      • Targeted Outbound calls / email
      • Open House
      • Targeted Dir. Mail: “Just Listed / Open House”
      • Open House
      • eNewsletter campaign
      * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability
      • Targeted Dir. Mail: “Featured listing…”
      • “ Homefinder” (projected)
      • Targeted Outbound Calls
      • Targeted Outbound Calls
      • Targeted Outbound Calls
      4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0
    • 26. Marketing Calendar Days After Client Acceptance
      • Hiring agreement
      • Market analysis
      • Features list
      • Prep-for-Sale consultation
      • Legal disclosures
      • Keys
      • Prep. listing info.
      • Post MLS
      • Ordr lockbox; sign
      • Sched. “Caravan” and/or Broker’s Tour
      • Submit for “Press Release,”HB Mag., Homefinder*
      • Prep. DM campaign
      • Digital media & Property Collateral
      • Internet placement
      • Prep for Open House
      Preparation Mktg. Event/Milestone Recurring checkpoint
      • Dir. Mail: “Just Listed…”
      • Newsletter campaign
      • FT Offc “Caravan”
      • Open House
      • Client Checkpoint
      • Agt. Feedback Rqst. & Follow up
      • Broker’s Tour
      • Flyer drop: “Open House” (neighborhood)
      • Agt. Feedback Rqst. & Follow up
      • Agt. Feedback Rqst. & Follow up
      • Agt. Feedback Rqst. & Follow up
      • Flyer drop: “Open House” (neighborhood)
      • Open House
      • Org Cnty Reg: “Open House Sunday”
      • Targeted Outbound calls / email
      • Open House
      • Targeted Dir. Mail: “Just Listed / Open House”
      • Client Checkpoint
      • Client Checkpoint
      • Open House
      • Client Checkpoint
      • eNewsletter campaign
      * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability
      • Targeted Dir. Mail: “Featured listing…”
      • “ Homefinder” (projected)
      • Targeted Outbound Calls
      • Targeted Outbound Calls
      • Targeted Outbound Calls
      4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0
    • 27. End Slide

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