Rui Aires, All-desk
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Rui Aires, All-desk

on

  • 829 views

 

Statistics

Views

Total Views
829
Views on SlideShare
829
Embed Views
0

Actions

Likes
0
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Rui Aires, All-desk Presentation Transcript

  • 1. All-desk Building a global startup in Portugal… ;-)all-desk.com | @alldesk | angel.co/all-desk
  • 2. Roadmap ! (Hi)story of all-desk ! Vision and evolution ! Pitches, pitches, pitches ! BMC ! Lean Startup ! Lessons Learnedall-desk.com | @alldesk | angel.co/all-desk
  • 3. The (hi)story of all-desk… The genesis – 2010 ! Born out of pure serendipity ! Brainstorm @ Ignite® The first year 2011 ! Jan > first meetings ! Feb > we have a team! ! Mar > project kick-off ! Apr > name, brand & company creation ! May > MIT submission and entry ! Jun > kickoff prototype development ! Aug > v1.0 launch ! Sep > MIT finals and 100K prize ! Oct > decisions, decisions, decisionsall-desk.com | @alldesk | angel.co/all-desk
  • 4. Initial Vision Work is changing Office space is unsused Coworking movement Freelance and mobile workers Lifestyle & Digital Nomads Share your unused space Work from anywhere, anytime All-desk is the future of workall-desk.com | @alldesk | angel.co/all-desk
  • 5. Pitch @ MIT http://vimeo.com/31606861 http://vimeo.com/38239564all-desk.com | @alldesk | angel.co/all-desk
  • 6. The 30 second pitch My company <name> is developing <solution> to help <target> solve <a problem> using <secret sauce>all-desk.com | @alldesk | angel.co/all-desk
  • 7. The 30 second pitch ! My company all desk is developing a online community website for mobility workers & digital nomads to help them design their life around their work and not the other way around. ! Using an online booking platform, we help them find short-term workplaces (desk & meeting rooms) where they need it, when they need it, by leveraging existing underutilized spaces in existing offices and public places! ! We are the airbnb for workplaces....We have a desk for you all over the worldall-desk.com | @alldesk | angel.co/all-desk
  • 8. V1.0 - The MVPall-desk.com | @alldesk | angel.co/all-desk
  • 9. Value Proposition For customers For spaces ! Reduce costs ! Reduce costs ! Flexibility ! Monetize space ! Worldwide ! No investment network ! Full Bookings ! Online payment process ! Exclusive locationsall-desk.com | @alldesk | angel.co/all-desk
  • 10. The first BMCall-desk.com | @alldesk | angel.co/all-desk
  • 11. Competition Space ownershipall-desk.com @alldesk angel.co/all-deskall-desk.com || @alldesk | |angel.co/all-desk
  • 12. Initial Strategy ! The typical 2 sided marketplace ! We need both, where to start ? ! Focus on community & lifestyle ! Focus on Coworking Locations ! Organic & Viral growth ! Possible pivots: ! Evolution to a SaaS platform ! Corporate partnershipsall-desk.com | @alldesk | angel.co/all-desk
  • 13. Experiences ! Lifestyle focus ! iWorkFromAnywhere Podcast ! All-in-one packages ! Work+Stay+Fun ! ! The Silicon Valley Experienceall-desk.com | @alldesk | angel.co/all-desk
  • 14. Lessons Learned ! Fully functional MVC J ! MIT took most of focus L ! Prototype was made to discard L ! Not being full-time L ! Did NOT validate assumptions L ! Freelancers are not that mobile ! Hard to find “the pain” ! Follow the competition Jall-desk.com | @alldesk | angel.co/all-desk
  • 15. The (hi)story of all-desk… The second year - 2012 ! Jan > rethinking the vision ! Feb > more decisions – strategy and new website ! Mar > new design ! Apr > launch of v2.0 ! May > the trip to MIT ! Jun > the global approach (inventory 1st) ! Jul > we have customers…in PT :-P ! Aug > capital raising in the US ! Set > a pivot emerges ! Oct > focus on meeting rooms ! Nov > 3000 locations, 13000 rooms ! Dec > Seedcamp Parisall-desk.com | @alldesk | angel.co/all-desk
  • 16. New Strategy ! Capital Raising instead of bootstrap ! The US model ! Get inventory first ! AirBNB vision and potential ! Channels ! Business Travel Portals ! Corporate events ! Conferencesall-desk.com | @alldesk | angel.co/all-desk
  • 17. The New Pitch ! The short-term meeting rooms marketplace à AirBnb for business ! Hotels, Serviced offices, coworking spaces, universities and private companies ! Clients use All-Desk to find meeting rooms, co-work spaces, temporary field offices in a single simplified marketplace ! Locations use All-Desk to market their facilities, control reservations, and collect paymentsall-desk.com | @alldesk | angel.co/all-desk
  • 18. V2.0 - The global siteall-desk.com | @alldesk | angel.co/all-desk
  • 19. V2.0 - The global siteall-desk.com | @alldesk | angel.co/all-desk
  • 20. The pivot Work is changing à Mobile Professionals Office space is unsused à Expensive Hotels Coworking movement à Informal Venues Trainings, Workshops, Conferences and Presentations The long tail of small events (<50 pax) The booking.com for Meeting Rooms The “same” AirBNB model Book a meeting room anywhereall-desk.com | @alldesk | angel.co/all-desk
  • 21. Adjusted Value Proposition For customers For spaces ! Easy to find, ! Bring more compare and business book ! User validation ! Concierge ! Simplified Service payments ! Subscription ! Still new revenue model for non-core ! Exclusive space renting Locations placesall-desk.com | @alldesk | angel.co/all-desk
  • 22. The current BMCall-desk.com | @alldesk | angel.co/all-desk
  • 23. Competition Collaborative consumption Focus on freelance Focus on corporate community Space ownershipall-desk.com | @alldesk | angel.co/all-desk
  • 24. Experiences ! Conference partnerships ! UXLX ! LXJS ! The VC Experience ! And many more…all-desk.com | @alldesk | angel.co/all-desk
  • 25. Lessons Learned ! Concierge is still the best MVP ! Talk to your customers, live! ! Target using adWords ! Metrics and Analytics ! Press does not give you business ! It’s hard to keep a good SEO ! adWords dilema ! The lack of a proper blog… ! Lean startup is not easy Lall-desk.com | @alldesk | angel.co/all-desk
  • 26. Next for you… ! Workshops João Sem Medo ! Business Model Canvas ! 22 de Janeiro, 18h30 ! Value Proposition ! 24 de Janeiro, 18h30 ! Pitch ! 29 de Janeiro, 18h30 ! One Talk Mycrogifts (Rodrigo Gil) ! 31 de Janeiro, 18h30all-desk.com | @alldesk | angel.co/all-desk
  • 27. all-desk.com | @alldesk | angel.co/all-desk Thanksall-desk.com | @alldesk | angel.co/all-desk