Mobile SEO
The importance of Rankings
Bango Key Customer Event
April 2009

Good Afternoon

Introducing Dave Carruthers
• MD of One Result leading UK SEO agency
• Involved in variety of industries including
Travel, Property, Dating, Adult and Gambling
• 6 years experience in generating high levels
of traffic through search engine optimisation

Tom Thurston
• Started in mobile in 2003 with Volantis.
• Loves building mobile internet sites and has
built hundreds of sites in the last few years.
• Currently devoting time to R&D for Mobile
SEO.

So Mobile SEO
1. Why Mobile SEO is essential
2.Simple things you can do with your site
3. How these simple things made a big difference
4.Future Research

Why Mobile SEO
• First realised that google was returning
rubbish results on mothers day 2009
• Lelli Kellys
– Girls Shoes
– Important to wife
– Look like this
– Used trusty XDA
– Googled “Lellie Kelly Shoes Christchurch”

The Lelli Kelly Results

GUY BLOGGING ABOUT
FEEDING
HIS BONZAI TORTOISE
SOME OTHER GUY
COMMENTS ABOUT
LELLI KELLY SHOES

Most Specific Google Search Ever
• “One Tommy Huddlestone Spurs Ringtone”
• Pam and Tommy strike again!

Another Specific Search…

Why is this happening?
• Many Mobile Sites often do not have even
basic SEO techniques applied
• Blogs typically are valid XHTML
• Blogs allow comments and links to be added
by anybody
• Because of no better alternatives Google will
continue to rank these pages

What can you do?

The SEO Basics
• All successful SEO strategies are linked to good
initial keyword research
• SEO broken in to 2 areas On and Off page
factors.
• On Page Factors Title Tags, Meta Information,
Page Content, Page Markup ...
• Off Page Factors age of domain, number of links,
quality of links...

Real Life Example: Spurs Mobile
• No rankings in the top 250 for “spurs ringtones” or
“spurs animations” on 3rd April 2009
• We implemented just a handful of On Page
optimisation techniques over a 1 week period
• Built a couple of links on our blogs with little trust once
the on page optimisation had been deployed
• Submitted a revised site map to Google

Spurs Mobile: On Page Optimisation

Spurs Mobile: Link Building

Spurs Mobile: Google Sitemap

The Result – Spurs Ringtone(s)

The Result – Spurs Animation(s)

One Tommy Huddlestone Spurs
Ringtone

The Future
• After the success of our initial research we are
currently developing the Scorch Controller
framework to include
– On Page Optimisation
– Search Engine Friendly URLS
– Google Mobile Sitemap Generation

Old Url : mobislim.com?p=zx2

Old Url: mobislim.com?p=z2_a2

Conclusion
• Mobile SEO is essential to achieve rankings
• There is a big opportunity to act now
• Customers don’t want to find Pam & Tommy
or the Tortoise, they want your product
• DO THE BASICS
• For more information monitor the One Result
Blog and TheMobileDeveloper.com

Thank you for your time!