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Final pres

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Final pres Final pres Presentation Transcript

  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona HELLO, WE ARE
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona        BRIEF   Increase the external knowledge   about Ericsson Response trough   social media tools         Communication   Kit         INCREASE KNOWLEDGE   ABOUT ERICSSON   RESPONSE       Increase the internal knowledge about Ericsson Response using existing channels 10th Anniversary of the partnership between OCHA & ER
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaOTHER NGO’SFRONTLINE SMS INVENEO INTRAHEALTHBy leveraging basic tools Inveneo is a non-profit IntraHealth dedicated toalready available to most social enterprise whose working with developingNGOs — computers mission is to connect countries to improve theirand mobile phones and empower rural and public health capabilities.FrontlineSMS enables underserved communitiesinstantaneous two-way in the developing IntraHealth is launchingcommunication on a large world with information a partnership with Hopescale. and communications Phones and Medic technologies (ICTs). Mobile to provide mobileOffers to download a phones to Africanprogram, contact mobile Inveneo deliver highly health workers whophone and send a sustainable and affordable offer maternal and childmessage. ICT solutions for health services, including organizations that provide obstetric consultations, vital services - education, safe deliveries, family healthcare, economic planning, and malaria development. and HIV prevention and treatment.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona CONCEPT WE connect CONSTRUCT RESPONd
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona VIDEO
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaDEVELOPMENT & PRODUCTION STAGES 1. 2. 3.• Ideas and Brainstorming. • Writing scripts. • Look and feel development.• Development of primary ideas. • Final storyboard. • Recording of voice over.• Writing synopsis and sketching. • Looks and feel. • Animation.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaSYNOPSIS & SKETCHING
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaSCRIPT & STORYBOARD
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaSCRIPT & STORYBOARD
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaSCRIPT & STORYBOARD
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaSCRIPT & STORYBOARD
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaLOOKS & FEEL
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaLOOKS & FEEL
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaLOOKS & FEEL
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaLOOKS & FEEL
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaVOICE REFERENCEVoice Reference VOICE OVERACTOR PROFILE
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaANIMATION
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaFINAL VIDEO
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona INTERNAL COMMUNICATION
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaEricsson asked us to develop a “Content Mix” for Ericsson Responseto launch in september-december 2011 internally (87000 employees)OBJECTIVES TARGET1. To spread the work of Ericsson Response -87.000 employees of Ericsson.to all Ericsson’s employees.2. To create an emotional link between Ericsson’semployees with Ericsson Response.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaBASICS WHAT? WHY? WHEN? WHO? HOW? Internal Social Corporate To let employess know Three times per year. Profile Ericsson worker: · Opportunities and Responsability Project. what is Ericsson Response · 87.000 people self-realization · 39 years old on average To stablish a link between · Cultural diversity · Recognize their the company and its social · 140 countries accomplishments work with the employees ·Make employeers feel committed to the company. Make them feel connected to Ericsson Response
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaCONCEPT“WE RESPOND, ERICSSON RESPONSE”In order to stablish a link between the employeesand Ericsson Response, we propose to make “ac-tions” three times per year.In this way, Ericsson Response will develop a pro-cess in which the information will be given in a ef-fective, unexpected and joyfull way.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaREFERENCESFUN THEORY: Fun is the easiest way to changepeople’s behaviour for the better. Be it for yourself,for the environment, or for something entirelydifferent, the only thing that matters is that it’schange for the better.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaINFO ON WHAT THE SECRETTHE BOARD SOUND? DONORTo use the informative There is a sound the worker To create a game in whichboard of Ericsson to put cannot recognize. A spoon. the workers must answerposters with volunteers ex- A laugh. He or she cannot correctly to 10 questionsperiences know why he o she is lis- and help a “secret donor”We catch the attention of tening to it. At the end it is help other people.workers in a normal day revealed that thanks to ER By creating the profile ofwith nice and new infor- work X ammount of people volunteers the other work-mation they are not really can eat or laugh. ers can analize what areexpecting. To play with the Again we are playing wth the conditions and skills“sudden”news. the mistery and the senses. needed.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona #1 FIRST ACTION: online gameTo develop an online game that will be send to theemployees via internal network.The game will follow the format of:Question, 4 answers which can be answered on 30 seconds.The idea is to illustrate the experience and skills EricssonResponse volunteers have got on the fields.The questions will be develop by the volunteers. In this way,the user will learn and fiund out real facts.The game will be launch on September 2011.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaREFERENCES FOR THE GAMEWho wants to be a millionaire:An international reference of a cultural and infor-mative game.Objects from classic movies:A game in which images are related to a correctanswer (in this case the name of the movie)
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaBASICS OF THE GAME
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 BarcelonaWORKFLOW
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaTYPOGRAPHIC DETAILS
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona EXTERNAL COMMUNICATION
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaOBJECTIVES FB APP• Spread knowledge about Ericsson Why a Facebook Application? Response and it’s partners among the general public • Potential (60 million active users)• Serve as a link between the general • Low cost of development. public and W communication channels of Ericsson Response • Worldwide accesibility• Raise Ericsson Response presence on social media.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaTHE IDEAWe ConnectSimulate the actions of an aid workerwhen they arrive to a disaster site and findtheir help efforts limited due to the lacktelecommunication. The aid worker (User )must call it’s partner Ericsson Response toestablish telecommunications among the aidworkers.The applicaton will also share data about thehelpo given by Ericsson Response partnersin the disaster site.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaREFERENCEPlayspent.orgIt’s a game simulating the the life ofa person living with very low income.The goal is to make it till the endof the month, by making decisionsabout how to spend your money.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaFLOWCHART ADD Application Disaster Representation Main Site - Scenario 1 Click on Phone Facts about Website - New tab Phone Input Field the disaster hover on Icons Get phone number aftermath Get the right Post in Wall - Invite Wrong Number Right Number number message to the app Hover Icons Main Site - Scenario 2 Ericsson Response Links to other ER links Partners Facts about ER partners efforts in the disaster site
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaFEEL & LOOK
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaFEEL & LOOK
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaFEEL & LOOK
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaLOGO & NAMEWe ConnectWith the logo and the name we stick tothe main concept “WE CONSTRUCT, WECONNECT, WE RESPONSE” by focusing inthe “WE CONNECT” since the applicationrelates to this title in the following ways:• The action of connecting the aid workers between each other to make teir work more effective in the application.• The fact that facebook is a social network ,makes an application designed for it, a way to reach out and share information to other people, therefore Connecting them somehow through a concept or topic.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona THE PRODUCT
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona COMMUNICATION
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaPROMOTION• The application can be spread by the Ericsson Response Volunteers and workers in facebook.• Linking from other Ericsson sites• Linking between the other Ericsson Response communication channels, such as the internal game, the event minisite, or the video description.• Through Ericsson response partners post in their facebook pages.• Facebook ads and other convetional on- line advertising channels
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaFACEBOOK ADVERTISINGOn Facebook commercial advertisement can beposted where everyone can see it, raising the theawareness of any given website ,facebook page,appplication, etc.Although these service is not for free, it can bechoosed to pay the minimum per day (around1€), of course meaning that the ad will be shownless times than the others which cost more.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaERICSSON RESPONSE & OCHA ANNIVERSARY
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona Y E A R S C O L L A B O R AT I N G !
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaWORKFLOW Call for the loved ones Internal eMail Objectives RecordingINTRO Concept EVENT Message for the Viral video COMMUNICATION Facebook Profile Microsite volunteers Press Release
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona INTRODUCTION
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaOBJECTIVES• To celebrate the 10 years of partnership within ERICSSON RESPONSE and OCHA. • ERICSSON RESPONSE: let to know that the company has partnership with consolidate NGOs. • OCHA: show that the organitzation is working with a private partner.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona CONCEPT & INSPIRATION • Lack of communication in times of disaster
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona EVENT
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaOBJECTIVES TARGETS• Direct contact of a volunteer with the • ER people of the street. • OCHA internal • WPF/UNICEF and others partners• To reflect the labor that these • SECONDARY TARGET AUDIENCE: BARCELONA volunteers are doing. CITIZENS• Involvement with the labor of the • Others NGOs volunteers • OCHA partners • Bloggers in the area• To transmit or to generate nearness • Ericsson customers and motivation to the volunteers.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THE ACTIONTHE ACTION Groups will be distributed on Groups will beof the city of on strategic points distributed Barcelona. strategic points of the city of Barcelona. A series of questions will be A series of questions will be realized: realized: “If there was a catastrophe in Barcelona with who would you like "to contact?” a catastrophe in If there was Barcelona with whom would you like to contact? " media “How will you do it if the were broken?” " ¿how will you do it if the media were broken? "
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaTHE ACTION THE ACTION Will be explained to them the labor that OCHA and ERICSSON the Will be explained to them RESPONSE are carry out in labor that OCHA and case of catastrophe. ERICSSON RESPONSE are carry out in case of Making clear in addition, catastrophe. that they are celebrating ten years of partnership. Making clear in addition, that they are celebrating ten years of partnership.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona THEACTIONTHE ACTION We will offer him a call of 30” We will o er him a call of 30 " in order that they could call the person that theythey could call in order that wish. the person that they wish. Once the call is finish... Once the call is finish …
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaTHE ACTIONTHE ACTION We will offer them the opportunity to record a message we will o er them the At last of congratulation to opportunity to of OCHA all the volunteers record a and ERICCSSON RESPONSE. message of congratulation to all the volunteers of OCHA and ERICCSSON RESPONSE.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaTHE ACTIONTHE ACTION Finally, we will provided a Finally, we will provide a card tocard with the direction them to them with the ofdirection of the microsite. the microsite. Where they will be able to find to find Where they will be able more information about OCHA more information about and about ERICSSON RESPONSE and, in addition, about recordings OCHA and all the ERICSSON ofRESPONSE and, in addition, spirit and support. all the recordings of spirit and support.
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaLOCATIONGROUP #1:UNIVERSIDAD UPC - 9:00am to 11:30amUNIVERSIDAD POMPEU FABRA - 12:00am to 1:30pmMARIA CRISTINA - 3:00pm to 5:30pmGROUP #2:MERCADO SAGRADA FAMILIA - 9:00pm to 11:30pmMERCADO BOQUERIA - 12:00pm to 1:30pmPASEO DE GRACIA - 3:00pm to 5:30pm
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona EACH GROUP HAS: We will give a card to each participant with the microsite created for the event, where they will reach all the messages and link them to their social media profiles and share them with their friends.
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 BarcelonaRESOURCESEACH GROUP HAS:• 1 person giving infomation• 1 person with telephone• 1 camera• 1 vest per person• 1 cap per person Diets• 1 camera per group (+battery replacement)• 1 microphone per group• 2 phones per group• 1 mobile for Internal communication Flyers with Information about the microsite Dis- placements Merchandising item (gift)
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona COMMUNICATION
  • DATE June 2nd, 2011PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona INTERNAL EXTERNAL - Send an email to the 2761 E/// Send a press realse to specific medias. employers working in Spain informing about the anniversary Send an email to the others NGO: and the next event make it in • The United Nations Barcelona. • World Food Program (WFP)channels - Link to the other • The United Nations Children’s Fund (UNICEF) • Red Cross/ Red Crescent Movement EXTERNAL • Swedish Rescue Service Agency • Send a press realse to specific medias. - MSB • Save the Children Sweden - Send an email to the others NGO: -  The United Nations INTERNAL -  World Food Program (WFP) -  The United Nations Children s Fund Send an e-mail to Ericsson Response and OCHA (UNICEF) employers informing about the anniversary, the - guerrilla action in Barcelona and the OCHA Red Cross/ Red Crescent Movement -  December event. Service Agency – MSB Swedish Rescue -  Save the Children Sweden
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona DATE June 2nd, 2011 FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE ACTIONS: ACTIONS: • Welcome Landing Page • Link to the specific event site Page - Welcome Landing • As a information point - Link to the specific event site • Create an open event - As a information point - Create an open event
  • DATE June 2nd, 2011PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • DATE June 2nd, 2011PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona TIMELINE
  • PROJECT DATE IED Ericsson Response June 2nd, 2011 Barcelona 11.21.2011 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Search providers Elaboration of the layout proposal Layout approval by OCHA&ER Stamping Volunteers kit preparation Graphic proposal (flyer) Flyers approval by OCHA&ER Flyers printing Volunteers recruitment Selection of the volunteers Training Arrival of the technical material Elaboration of the story proposal Story approval by OCHA&ER Recording of the Video Edition of the video Video launch to OCHA&ER Final editing Video Video approval by OCHA&ER Elaboration of the FB layout proposal FB layout approval Implementation of FB proposal Elaboration of the microsite proposal Microsite proposal approval Implementation of microsite proposal e-mail proposal (internal: OCHA&ER)e-mail proposal approval by OCHA&ER Press Release Elaboration Press Release Content Approval
  • PROJECT DATE IEDEricsson Response June 2nd, 2011 Barcelona THANK YOU FOR YOUR ATTENTION!