Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. Inbound marketing leverages SEO, Social Media and Content to drive highly qualified prospects into your sales pipeline. 57% of marketers have acquired new customers from blogging. 44% of marketers have acquired new customers from Twitter. These are just a few tactics that comprise the inbound marketing equation.
The average cost per lead via Inbound Marketing $135 compared to $346 for traditional outbound marketing. Inbound marketing tactics are particularly effective for B2B tech and SaaS companies looking to educate the market and maintain thought leadership and first mover advantage. Inbound marketing principles can also be applied to B2C companies to acquire new customers and maximize existing client relationships.
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