Traditional vs inbound marketing by one net marketing
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Traditional vs inbound marketing by one net marketing

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Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. Inbound marketing leverages SEO, Social Media and Content to drive highly qualified prospects into your sales pipeline. ...

Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. Inbound marketing leverages SEO, Social Media and Content to drive highly qualified prospects into your sales pipeline. 57% of marketers have acquired new customers from blogging. 44% of marketers have acquired new customers from Twitter. These are just a few tactics that comprise the inbound marketing equation.

The average cost per lead via Inbound Marketing $135 compared to $346 for traditional outbound marketing. Inbound marketing tactics are particularly effective for B2B tech and SaaS companies looking to educate the market and maintain thought leadership and first mover advantage. Inbound marketing principles can also be applied to B2C companies to acquire new customers and maximize existing client relationships.


For more stats and data on inbound marketing feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on inbound marketing, SEO, social media, content marketing, lead generation and other digital marketing channels.

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    Traditional vs inbound marketing by one net marketing Traditional vs inbound marketing by one net marketing Presentation Transcript

    • InboundOn lightOn DarkVs. Outbound Marketing
    • “Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY).
    • On lightOn Dark The Internet has fundamentally changed the way people find, discover, share, shop, & connect.
    • ⅓of the world’s populationis on the Internet. On light On DarkSOURCE: ICT FACTS & FIGURES, 2011.
    • Almost 8 new people come onto the internet internet every second. On light On DarkSOURCE: INTERNETWORLDSTATS.COM, 2012.
    • 79 of online shoppers spend at least % 50 % of their shopping time researching products. On light On DarkSOURCE: POWERREVIEWS, FEBRUARY 2012.
    • # of American citizens. # of us citizenson the ftc’s “do not call” list. 300,000,000 200,000,000 On light On DarkSOURCE: FTC, JULY 2010.
    • 86 46 44 % of people skip television ads. % Decline in tech trade show spending. % of direct mail never opened. On light On DarkSOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010.
    • On lightOn Dark Marketers are shifting their budgets away from “interruption” advertising.
    • 42 % will spend the same. 89of marketers are % maintaining or increasing their inbound budgets. 47 % will spend more than 11 they did in 2011. % will spend less than they did in 2011. On light On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
    • “Direct mail is very expensive & ineffective for new leads.” Marketing Professional Hardware Technology 11 to 25 Employees.
    • The average THE PORTION OF MY MARKETING BUDGET ALLOCATED TO SOCIAL budget spent on MEDIA & OUR COMPANY BLOG... company blogs & 21% social media has nearly tripled 9% in three years. 2009 2011 On light On DarkSOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011.
    • Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. OUTBOUND $ INBOUND Avg. cost/lead: 346 Avg. cost/lead: $ On light 135 On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
    • On lightOn Dark Inbound marketing is a lot more cost-effective than traditional, outbound marketing.
    • Inbound converts leads into customers. Lead-to-customer Close % by Channel 15 % 15%Lead-to-customer Close % by Medium 16% 12% 9% 7% 8% 4% 4% 2% SEOs Direct Traffic Referrals Paid Search Social Media Outbound On light On Dark SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
    • Inbound marketing tactics don’t just generate leads. They generate revenue. 62% 60 % 57% 52% OUR COMPANY 44 % HAS ACQUIRED A CUSTOMER THROUGH THIS 40% CHANNEL. 20% 0% Company Blog LinkIn Facebook Twitter On light On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
    • 57 of marketers acquired customers from blogging. % 44 of marketers acquired customers from Twitter. On light % On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
    • Inbound marketing channels cost less than any outbound channel. 52 % THIS LEAD-GEN60% 45% 38% TACTIC IS BELOW AVERAGE COST. 34% 33%40% 28% 19%20% 0% Blogs Social Media SEO (Organic Direct Mail Telemarketing PPC (Paid Trade Shows Search) Search) Inbound On light OUTbound On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
    • Outbound marketing costs more. THIS LEAD-GEN TACTIC IS BELOW AVERAGE COST.60% 46%40% 26% 26% 25%20% 14% 14% 10% 0% Trade Shows Direct Mail Telemarketing PPC (Paid SEO (Organic Social Media Blogs Search) Search) Inbound On light OUTbound On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
    • On lightOn Dark Go inbound or go home.
    • OneNet Marketing Inc.Inbound marketing & direct responseadvertising to accelerate your online growth. @onenetmarketing facebook.com/OneNetMarketing onenetmarketing.com/oneblog linkedin/company/one-net-marketing For fre ae www.o dvice, tips & t nenet ri marke cks visit ting.coLET’S TALK. mEMAIL. 805.201.3075  US.start@onenetmarketing.com 250.483.7411 CANADA