Email remains one of the most effective digital marketing channels that you can deploy. 59% of B2B marketers say email is the most effective channel in generating revenue. Investment in email marketing will grow to $2B by 2014.
The word “exclusive” in the subject line of email and newsletter campaigns increases open rates by 14%. Emails get the highest CTR when sent before 9am. 80% of users read email on their mobile devices.
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