Increasing sales and retention with email by one net marketing

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Email remains one of the most effective digital marketing channels that you can deploy. 59% of B2B marketers say email is the most effective channel in generating revenue. Investment in email marketing will grow to $2B by 2014.

The word “exclusive” in the subject line of email and newsletter campaigns increases open rates by 14%. Emails get the highest CTR when sent before 9am. 80% of users read email on their mobile devices.

For more stats and data on email marketing feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on email marketing strategy, lead generation and other digital marketing channels.

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Increasing sales and retention with email by one net marketing

  1. 1. On lightOn DarkEMAILMARKETING
  2. 2. 27% of emails 27% were opened 25% on a mobile 20% 20% device during 15% the second half of 2011 up from 10% 20% during the 5% first half of 2011. 0% Early 2011 Late 2011 On light On DarkSOURCE: KNOTICE, APRIL 2012.
  3. 3. > 80% of email marketers send the same content to all subscribers. On light On DarkSOURCE: EXPERIAN, APRIL 2012.
  4. 4. The word “exclusive” 14 % in email promotional campaigns increases unique open rates by 14%. Not Exclusive Exclusive On light On DarkSOURCE: XPERIAN, APRIL 2012.
  5. 5. 84 % of B2B marketers use segment targeting in their email campaigns. 84 % On light On DarkSOURCE: BTOB MAGAZINE, MARCH 2012.
  6. 6. 59 % of B2B marketers say email is the most effective channel in generating revenue. = On light On DarkSOURCE: BTOB MAGAZINE, MARCH 2012.
  7. 7. ⅓ Less than <⅓ of email marketing companies regularly test their email marketing campaigns. On light On DarkSOURCE: ECONSULTANCY, MARCH 2012.
  8. 8. Morning emails get high CTR. The effect of time-of-day on clickthrough rate. 12% 10% 8% 6%CTR 4% 2% 0% 12AM 10AM 11AM 12PM 10PM 11PM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 9AM 8AM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM On light On Dark SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.
  9. 9. Investment in email marketing 2 will grow to $2B $2B 1.5 by 2014. 1 0.5 0 2014 On light On DarkSOURCE: FORRESTER RESEARCH, JANUARY 2012.
  10. 10. The fresher your list, the better! Effect of subscriber recency on unsub rate 12% 10% 8%Unsub rate 6% 4% 2% 0% 0 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60 68 72 76 80 84 88 92 96 100 104 108 112 116 120 124 128 Days since subscription On light On Dark SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.
  11. 11. Most users report reading email on mobile devices. 80.8 % On light On DarkSOURCE: E SCIENCE OF EMAIL MARKETING, 2011.
  12. 12. On lightOn Dark Send email early, send often, optimize for mobile, and regularly test your campaigns.
  13. 13. OneNet Marketing Inc.Inbound marketing & direct responseadvertising to accelerate your online growth. @onenetmarketing facebook.com/OneNetMarketing onenetmarketing.com/oneblog linkedin/company/one-net-marketing For fre ae www.o dvice, tips & t nenet ri marke cks visit ting.coLET’S TALK. mEMAIL. 805.201.3075  US.start@onenetmarketing.com 250.483.7411 CANADA

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