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How your customers use facebook by one net marketing

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Facebook has real business value. Most US B2B marketers agree that Facebook is an effective marketing tool. Facebook is also effective for B2C customer acquisition. More than half of SMBs say Facebook …

Facebook has real business value. Most US B2B marketers agree that Facebook is an effective marketing tool. Facebook is also effective for B2C customer acquisition. More than half of SMBs say Facebook is beneficial to their business. More than 1/3 of marketers say Facebook is critical or important to their business.

93% of US adult Internet users are on Facebook. The average Facebook user spends ~7 hours/month on Facebook. Facebook is overtaking Google and Yahoo in total time spent online.

Facebook has become the preferred way of sharing content, second only to email (for now). Facebook users are not just engaging with friends on Facebook. They're engaging with businesses of all kinds.

35% of comments left on company Facebook pages are compliments. 70% of Facebook news consumers follow links posted by friends or family. There are 9 views for every 1 Facebook share.

For more stats and data on Facebook feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on Facebook, social media marketing other digital marketing channels.

Published in Technology , Business
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  • 1. On lightOn DarkFACEBOOK
  • 2. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” MALORIE LUCICH FACEBOOK SPOKESPERSON FEBRUARY 2011
  • 3. On lightOn Dark Facebook has a massive & highly engaged audience.
  • 4. Facebook is effective for B2C customer acquisition. 80% 77% % of channel users this channel who 65% 60% acquired a customer through 60% 55% 55% 51 % 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter On light B2B B2C On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
  • 5. 46 % Brands get a increase in user engagement with FACEBOOK TIMELINE. On light On DarkSOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR.
  • 6. 65 % Brands get a increase in interactive content with FACEBOOK TIMELINE. On light On DarkSOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR.
  • 7. 35 % 35 % of consumer comments on company Facebook Pages are compliments. On light On DarkSOURCE: AT KEARNEY, HTTP://BIT.LY/HNK1EX.
  • 8. 70 %of Facebook newsconsumers followlinks posted byFRIENDS or FAMILY. On light On Dark
  • 9. The median ratio of Facebook. VIEWS SHARES NINE ONE On light On DarkSOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL.
  • 10. 93% of US adult Internet users are on Facebook. 164 Million U.S. 152 Million U.S. internet users Facebook users On light On DarkSOURCE: BLOGHER, APRIL 2011.
  • 11. 93% of US adult Internet users are on Facebook. On light On DarkSOURCE: COMSCORE, DECEMBER 2011.
  • 12. The average Facebook user spends ~7 hours/month on Facebook. On light On DarkSOURCE: COMSCORE.
  • 13. Facebook is overtaking Google and Yahoo in total time spent online. 44 41.5 40.5 40.5 39.1 43.2 38.2 39.9 37.9 36 38.7 34.6 38.6 MINUTES SPENT (BILLIONS) 35.8 32.2 34.3 27.6 26.7 20 16 16.7 15.8 Yahoo! Sites 13 12 11.4 Google sites 9.3 Facebook 5.9 6.46 .4 5.6 Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10 On light On DarkSOURCE: COMSCORE, AUGUST 2011.
  • 14. 6 % 8 % Facebook has become OTHER WINDOWS6% LIVETWITTER the top 35 % choice for social sign-in. 13 FACEBOOK % YAHOO 31 GOOGLE % On light On DarkSOURCE: JANRAIN, APRIL 2011.
  • 15. Facebook has become the preferred way of sharing content, second only to email (for now). EMAIL 84% 88% FACEBOOK 44% 54% TELEPHONE 18% 31% MAIL 7% 10% PRINT OUT 5% 8% MALE FEMALE On light On DarkSOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010.
  • 16. We’re not just engaging with our friends on Facebook. We’re engaging with businesses of all kinds. ARTISTS 17% 92% 43% 57% MEDIA BRANDS 9% 54% Avg # of Comments/post Avg. # of Likes/post NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES” On light On DarkSOURCE: VISIBLI, APRIL 2011.
  • 17. “Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include email, instant messaging, blogging, gaming, video-sharing and online shopping.” FACEBOOK USERS: THE JUGGERNAUT ROLLS ON PAUL VERNA | MARCH 21, 2011 EMARKETER
  • 18. On lightOn Dark Facebook has real business value.
  • 19. Most US B2B marketers agree that Facebook is an effective marketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% THIS SITE IS SOMEWHAT TO EXTREMELY EFFECTIVE AS A MARKETING TOOL.” MYSPACE 25% On light On DarkSOURCE: OUTSELL, DECEMBER 2009.
  • 20. More than half of 32 % 30 % Very beneficial. SMBs say Facebook is Do not use. beneficial 25 Somewhat beneficial. % to their business.13 %Not very benficial. On light On Dark SOURCE: AD-OLOGY, NOVEMBER 2010.
  • 21. 14 % 15 % Not Useful. Critical. More than ⅓ of marketers say Facebook34 % 24 % is critical orSomewhatUseful. Important. important 24 Useful. % to their business. On light On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
  • 22. The number of 45% 42% marketers who 40% 75% say Facebook 35% 30% is “critical” or 24 % 25% “important” to 20% their business has 15% increased by 75% 10% in three years. 5% 0% In 2009 In 2012 On light On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
  • 23. On lightOn Dark If you don’t like Facebook yet, you will.
  • 24. OneNet Marketing Inc.Inbound marketing & direct responseadvertising to accelerate your online growth. @onenetmarketing facebook.com/OneNetMarketing onenetmarketing.com/oneblog linkedin/company/one-net-marketing For fre ae www.o dvice, tips & t nenet ri marke cks visit ting.coLET’S TALK. mEMAIL. 805.201.3075 US.start@onenetmarketing.com 250.483.7411 CANADA