How seo influences purchases by one net marketing
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How seo influences purchases by one net marketing

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Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they ...

Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet.

61% of global internet users research products online. 44% of these users start their research with a search engine. 89% of searches are done on Google. Worldwide there are 2,900,000 searches performed every minute. 4,000,000,000 searches are performed every day.

70% of all clicks from search engine results pages are on organic listing - not paid search ads. 60% of all organic clicks go to the top 3 organic search results. 75% of users NEVER scroll past the first search results page.

For more stats and data on search engine marketing feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on SEO and other digital channels.

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How seo influences purchases by one net marketing How seo influences purchases by one net marketing Presentation Transcript

  • On light On DarkSEARCH ENGINEOPTIMIZATOIN
  • “Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet.” JIM JANSEN SENIOR FELLOW, PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT SEPTEMBER 2010
  • On lightOn Dark Google is the new Yellow Pages.
  • 61of global Internetusers researchproducts ONLINE. % On light On DarkSOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012.
  • When researching branded products: 44 of online shoppers begin by using a search engine. % On light On DarkSOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012.
  • In May 2011 Google sites 89 led the search market with Other % of SEARCH queries. Google On light On DarkSOURCE: COMSCORE, JANUARY 2010.
  • Worldwide, we conduct 131B searches per month on the web. Per Minute: 2,900,000 Per Hour: 175,000,000 Per Day: 4,000,000,000 On light On DarkSOURCE: COMSCORE, JANUARY 2010.
  • 57of TV viewers usethe web simultaneously. % On light On DarkSOURCE: NIELSON, 2009.
  • On lightOn Dark Ranking high on search engines is no longer optional, it’s critical.
  • 25 Paid. % 70 of the links search users click on are organic – not paid. % 70 Organic. % 5 %* Other. *INCLUDES NON-TRADITIONAL ORGANIC RESULTS, SUCH AS SHOPPING LINKS, LOCAL RESULTS, NEWS, ETC. On light On DarkSOURCE: MARKETINGSHERPA, FEBRUARY 2007.
  • 60% of all organic clicks go to the top three organic search results. 27% 20% SHARE OF CLICKS 13% 10% 9% 7% 5% 4% 3% 3 % 1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE On light On DarkSOURCE: MARKETINGSHERPA, FEBRUARY 2007.
  • 75 % of users never scroll past the first page of search results. First Page Only! On light On DarkSOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010.
  • The average click-through rate for paid search in 2010 (worldwide) was 2%. YANDEX 1.3% YAHOO! 1.4% GOOGLE 2.5 % BING 2.8% On light On DarkSOURCE: COVARIO, JANUARY 2011.
  • On lightOn Dark The more keyword-rich content you generate, the more search engines will find (and love) you.
  • Businesses that blog more than 20 times/month get 5x more traffic than those who blog less than 4 times/ month. > 5x On light On DarkSOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011.
  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. > On light On DarkSOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011.
  • Companies that blog have 97 % 97% more inbound links. AVG # OF LINKS AVG # OF LINKS WITHOUT A BLOG WITH A BLOG On light On DarkSOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011.
  • Companies with more indexed web pages get way more leads. 74 230 % MEDIAN MONTHLY LEADS 22 12 5 7 <60 121 - 175 176 - 310 176 - 310 >311 # OF INDEXED PAGES On light On DarkSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
  • On lightOn Dark If Google can’t find your website, neither will anyone else.
  • OneNet Marketing Inc.Inbound marketing & direct responseadvertising to accelerate your online growth. @onenetmarketing facebook.com/OneNetMarketing onenetmarketing.com/oneblog linkedin/company/one-net-marketing For fre ae www.o dvice, tips & t nenet ri marke cks visit ting.coLET’S TALK. mEMAIL. 805.201.3075 US.start@onenetmarketing.com 250.483.7411 CANADA