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Blogging for customer aquisition by one net marketing

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Blog frequency impacts customer acquisition. 40% of US companies use blogs for marketing purposes. Blog articles influence purchases. Companies that blog generate 81% more visitors to their site. B2C …

Blog frequency impacts customer acquisition. 40% of US companies use blogs for marketing purposes. Blog articles influence purchases. Companies that blog generate 81% more visitors to their site. B2C companies that blog generate 80% more leads per month than those who do not. B2B companies that blog generate 67% more leads per month than those who do not.

Blogging frequency has a direct & significant impact on lead generation. 60% of daily internet users read blogs frequently. Most of these users read blogs more than once per day. In fact, they read 5-10 blogs per day on average.

For more stats and data on blogging feel free to download and distribute this report. Or visit our own blog at www.onenetmarketing.com/oneblog for more juicy tips on blogging, content marketing and other digital marketing channels.

Published in: Technology, Business

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  • 1. On lightOn DarkBLOGGING
  • 2. “The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” KEVIN ANDERSON FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
  • 3. On lightOn Dark Blogs keep growing – in volume & value.
  • 4. There are 152,000,000 blogs on the Internet. I’m totally Bogging this! On light On DarkSOURCE: UM, OCTOBER 2010.
  • 5. Blog frequency impacts customer acquisition. 100% 92% % OF BLOG USERS WHO ACQUIRED A CUSTOMER THROUGH THEIR BLOG 70 % 78 % 56% 66 % 50% 43% 0% Less Than Monthly Weekly 2-3 Times Per Daily Multiple Monthly Week Times a Day On light On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
  • 6. The global population of blog readers keeps growing. 60% 50% 40% 30% 20% 10% 0% 2008 2009 2010 2011 2012 % OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLY On light On DarkSOURCE: EMARKETER, AUGUST 2010.
  • 7. 81 % of marketers rated their blog as USEFUL or BETTER.CRITICAL IMPORTANT USEFUL81 %of users. 81 % of users. 81 % of users. On light On DarkSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
  • 8. There are 31% more bloggers today than there were three years ago. 26.2 28.1 22.9 24.0 2008 2009 2010 2011 INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS) On light On DarkSOURCE: EMARKETER, AUGUST 2010.
  • 9. Most people read blogs more than once/day. 46% 32% 18% 3% 3% LESS THAN ONCE ONCE A ONCE A WEEK ONCE A DAY MORE THAN A MONTH MONTH ONCE A DAY On light On DarkSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
  • 10. Most people read 5-10 blogs. 38% 29% 22% 5% 3% LESS THAN 5 5 TO 10 10 TO 50 50 TO 100 MORE THAN 100 NUMBER OF BLOGS On light On DarkSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
  • 11. Nearly 40% of US companies use blogs for marketing purposes. MY COMPANY USES A BLOG FOR MARKETING PURPOSES.” 39% 34% 29 % 25% 16% 2007 2008 2009 2010 2011 On light On DarkSOURCE: EMARKETER, AUGUST 2010.
  • 12. On lightOn Dark Blogging can really move the needle.
  • 13. Blog articles influence purchases. DECIDE ON A PRODUCT/SERVICE 21% REFINE CHOICES 19% GET SUPPORT/ANSWERS 19% DISCOVER PRODUCTS/SERVICES 17% ASSURE 14% BLOG ARTICLES PLAY A ROLE IN 13% THIS ASPECT OF THE PURCHASE INSPIRE A PURCHASE PROCESS. EXECUTE A PURCHASE 7% On light On DarkSOURCE: JUPITER RESEARCH, OCTOBER 2008.
  • 14. Companies that blog have 81 % 2250 55% # OF MONTHLY VISITORS more website 1480 visitors. DON’T BLOG BLOG On light On DarkSOURCE: HUBSPOT, 2010.
  • 15. B2C companies that blog generate 80 % 15 88% # OF MEDIAN MONTHLY LEADS more leads per 8 month than those who do not. DON’T BLOG BLOG On light On DarkSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
  • 16. B2B companies that blog generate 67 % 15 67% # OF MEDIAN MONTHLY LEADS more leads per 9 month than those who do not. DON’T BLOG BLOG On light On DarkSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • 17. Companies with +51 blog articles experience a 77 23 % 77% # OF MEDIAN MONTHLY LEADS 13 10 10 lift in median monthly leads. <12 12-23 24-51 >51 # OF BLOG ARTICLES On light On DarkSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
  • 18. Blogging frequency has a direct & significant impact on lead-gen. 89% 78 % # OF MEDIAN MONTHLY LEADS 76 % 72% 49% 33% < Monthly Monthly Weekly 2-3 Times Daily Multiple Per Week Times a Day FREQUENCY OF BLOG POSTS On light On DarkSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
  • 19. On lightOn Dark Bloggers are“morning people.”
  • 20. Morning is the most popular time to read blogs. 79% 64% % OF BLOG READERS 51% 40% Morning Afternoon Evening Night On light On DarkSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010 GENERATION REPORT, 2010.
  • 21. Blog reading peaks around 10AM. # OF VIEWS 12AM 10AM 11AM 12PM 10PM 11PM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 9AM 8AM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM On light On DarkSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
  • 22. Link-sharing among blog readers peaks around 7am. # OF LINKS SHARED 12AM 10AM 11AM 12PM 10PM 11PM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 9AM 8AM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM On light On DarkSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010.
  • 23. Commenting on blogs peaks around 8am. # OF COMMENTS 12AM 10AM 11AM 12PM 10PM 11PM 1AM 2AM 3AM 4AM 5AM 6AM 7AM 9AM 8AM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM On light On DarkSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  • 24. On lightOn Dark Blog early and often.
  • 25. OneNet Marketing Inc.Inbound marketing & direct responseadvertising to accelerate your online growth. @onenetmarketing facebook.com/OneNetMarketing onenetmarketing.com/oneblog linkedin/company/one-net-marketing For fre ae www.o dvice, tips & t nenet ri marke cks visit ting.coLET’S TALK. mEMAIL. 805.201.3075 US.start@onenetmarketing.com 250.483.7411 CANADA

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