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QR Codes PaLA 2011
 

QR Codes PaLA 2011

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Quick Response Codes for Libraries: Using Scannable Barcodes to Engage your Smartphone Users

Quick Response Codes for Libraries: Using Scannable Barcodes to Engage your Smartphone Users

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  • You’ll notice some of our slides will have examples of interesting ways people have used QR codes. For example, this edible code is on a cupcake links to Montreal Science Centre Facebook page. Others will just have a unique design. Hopefully they’ll inspire you.
  • Code links to theCorkbin mobile site – you can keep track of and share the wines you love.
  • Created by Japanese advertising agency Set, it connects to the phrase, “Want to talk creative, hare-brained campaigns in 2011? We’re all ears,” as well as their contact information and a link to their homepage.
  • 2-dimensional barcodesAs barcodes became more popular the need to save more data and character types arose. This was not possible using traditional barcodes and 2D barcodes were born. QR codes can handle numbers, alphabetic characters, Kanji, symbols, binary,… (from mobilebarcodes.com About QR-Codes)A FASTER WAY TO CONNECT TO MOBILE INFORMATION!
  • QR codes were created by Denso Wave, a subsidiary of Toyota, in Japan to track car parts in factoriesQR Code is a registered trademark of Denso Wave Incorporated
  • Disney advertisement in the train station 2009Coca Cola QR code Coke giveaway from 2009QR codes on Big Mac boxes links to nutritional info from 2006
  • So why did QR codes go from factories to every where?Took over Japan in 2002 because Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite concept was an concept to turn a camera telephone into a barcode scanner, delivering encoded -such as URLs that could connect direct to the mobile internet.
  • It’s a faster way to connectmobile information with your smartphone – an internet-connected phone with a camera!
  • Things your library probably has to offer your mobile, smartphone using patrons. You just need a way to connect the patrons to them!
  • Number of cell phone users who used their mobile devices to “access the Internet” jumped by more than 50% from 2009-2010.From the Pew Research Center’s Mobile Access 2010 report.
  • Be aware of the digital divide-don’t make QR codes the only source for the info!QR Code Links to an expired Boardwalk Empire promotion but redirects you to HBO’s Boardwalk Empire page.
  • Things your library probably has to offer your mobile, smartphone using patrons. You just need a way to connect the patrons to them!A mobile website lets you view the most important information without the clutter of everything else that might be on the webpage. Mobile website will let you call or e-mail right from your phone, see the hours or go to the mobile catalog.
  • This is too much for your phone’s small screen
  • Mobile catalog! Search for and request books on the go!
  • Download e-books and e-audiobooks! If you don’t have Overdrive or NetLibrary try Project Gutenberg.
  • If your library doesn’t have Overdrive or NetLibrary link to free e-books in the public domain through Project Gutenberg!
  • Interact with patrons via social media.
  • Link to your e-mail newsletter sign up.
  • Link to the Summer Reading Club sign ups.
  • Connect to other mobile resources that might be of-interest to your patrons!
  • Connect to other mobile resources that might be of-interest to your patrons!
  • Connect to other mobile resources that might be of-interest to your patrons!
  • QR Codes are the way!
  • Be aware of the digital divide-don’t make QR codes the only source for the info!
  • Neoreader recognizes what type of phone you have and automatically gives you the correct link to download the app.Codes do not need to be scanned from one particular angle.QR Code links to Dom Perignon Tribute to Andy Warhol page
  • NeoReader App download screen in the App store
  • Scan the QR code with the NeoReader App you have downloaded to your smartphone.
  • Viewing a QR code through the NeoReader App on your smartphone
  • NeoReader scans the QR code, gives you the URL that was stored in the code, and asks if you’d like to continue to the website.
  • NeoReader takes you to the QR code’s website, which in this instance was the registration page for the library’s Darth Paper Strikes Back event.
  • Ingrid reads Madonna’s lines.
  • QR Code links to Starbucks Facebook page
  • The QR code next to the Hola Amigos program description links to the program’s online registration form.
  • Download the Mango Languages iPhone/iPod/iPad App. This is what it looks like after you’ve downloaded it from the App Store.“Our free app accesses the Mango Languages courses available through your library, and works just like Mango online…or the app to work, you must have an account with Mango set up through your library’s website, and an iPhone®, iPod® touch or iPad®. Once the app and lessons have been downloaded, you can learn at your own pace, with or without an internet connection.”
  • What the allrecipes.com App looks like on an iPhone after you have downloaded it from the App Store. It has a different layout when used on an iPad which we saw in John Ross’ slideshow.
  • This QR code links to the library’s mobile website (which is formatted to be viewed on mobile devices). A mobile website lets you view the most important information without the clutter of everything else that might be on the webpage.
  • This QR code takes you right to a YouTube video!
  • Delivr lets you create codes in different formats, which is important when considering the size you’d like them to be! It also lets you track your scans for free.QRStuff lets you customize the code’s colors. Does not let you track for free. ZXing (Zebra Crossing) does not let you track for free.Magic Hat Brewing Company QR code links to their Facebook page.
  • Creating a QR Code in DelivrClick on Alternative QR Code Generator for more options!
  • Creating a QR Code in Delivr
  • Creating a QR Code in Delivr
  • Creating a QR Code in Delivr
  • Delivr.com lets you create and then track how many times your codes are scanned. The one that was scanned 60 times, is in the elevator. Great place because you have a captive audience.
  • San Diego State University Library homepage. QR code links to their mobile website.
  • QR codes in library catalog records link to item title, call number, floor the book is on and if it’s available.
  • Syracuse University Library’s 5 ways to get research assistance bookmarks. QR code takes you to the mobile version of this information.
  • Contra Costa County Library, CA—informationabout QR codes and the library’s Snap & Go project, bringing library services to your mobile phone. They explain what the various QR codes on the website and around the library link you to: Adversiting Campaign at the BART stations with a Wordle and QR codeMobile WebsitePopular books are tagged with QR codes that lead to read-alikesText-a-Librarian Free audiobooks on the public bus
  • Listen to over 600 Audiobooks while on the bus. Scan this code that is on the bus for mobile access.
  • This was the first book that Harper Teen printed with a QR Code for cross promotional purposes. Website let you watch a video, read a portion of the book, share it with a friend or buy the book. “HC sees the use of the codes as an effective way to integrate all forms of print marketing with online promotions as well as a way to differentiate HC titles by creating a package that teens consider “cool.””
  • First adult book Harper printed with a QR Code to help with promotion.Link.me creates Harper’s QR codes. “The company is using link.me to collect data and build a database of its customers. Among the customer information that is collected is the type of mobile device, the carrier, and the user’s location; the more times the same user accesses the code the deeper the profile becomes, says Dey.”
  • Dark Days of the Supernatural Site features paranormal thrillers, supernatural romances, and otherworldly adventures by author Amy Plum and others including Aprilynne Pike, Veronica Roth, and Ellen Schrieber.
  • Advertisement for a bank in an airport.
  • EPA will put codes on new window stickers beginning in 2012 that let you compare fuel efficiency between models. EPA is considering two different types of labels. QR code links to fueleconomy.gov/m mobile site which gives you the miles per gallon ratings for new and used cards, gas mileage tips and more!
  • Nissan has already begun using QR code stickers, though they don’t yet compare fuel efficiencies.
  • Use them on your business cards! They can link to your website or they can import your contact information into the smartphone of anyone who scans it!
  • Apollo QR code links to the Allegheny County Library Associations mobile catalog, GoCatThe elephant QR code links to a Thai restaurant
  • Code links to the official Little Prince Facebook Page (it’s in French)!
  • True Blood code links to the True Blood mobile site.

QR Codes PaLA 2011 QR Codes PaLA 2011 Presentation Transcript

  • Quick Response Codes for Libraries: Using Scannable Barcodes to Engage Your Smartphone Users
  • Or
    Quick Response (QR) Codes—So Easy a Baby Can Use Them
    Meghan G. Snatchko, Reference Librarian, Sewickley Public Library of the Quaker Valley School District
    Kelly P. Rottmund, Young Adult Librarian, Sewickley Public Library of the Quaker Valley School District
    Tuesday, October 4, 2011
  • GIVENSWhat we are assuming about you
    You know that your library serves more than just the people who walk through the front door.
    You care about how easy it is for your users to access your online tools.
    You have probably seen a weird barcode on various products but may or may not know what it is or how to use it.
  • Questions we will answer…
    What exactly are these barcodes?
    Why should my library use them?
    How can my library use them?
    How do you scan them?
    Can you help me get a dose of
    cute in my life?
    How do I make them?
    How are other libraries and businesses
    using them?
  • What Are QR Codes?
    QR (Quick Response) Code
    UPC Code
    vs
    Can encode up to 7,089 charactersScanned with your smartphone’s camera!
    Can only hold 20 characters
    Scanned with a red laser scanner
  • What does this have to do with my library?
    Your Library probably already offers
    a few mobile resources.
    Give your users a fast way
    to access them!
  • Why?
    You need to meet the demands of your mobile users.
    Mobile access brings the library right to the user.
    The patron can scan a code and have immediate access literally at their fingertips.
    You will be recognizing that many patrons are users of both your online and physical space.
    It’s serendipitous!
  • And Everyone loves Serendipity!
  • And everyone (almost) has a cell phone!
    *Pew Research Center’s Mobile Access 2010 report.
  • How can my library use them?
    Link things in the building to things online
    Bestseller book reviews.
    Suggested read-alikes.
    Book trailers.
    Put them in materials to link to online renewal.
    Hard to use equipment? Link to a video tutorial!
  • How can my library use them?
    Get them outside your building!
    On a college campus? Put up a code that links to library’s reference e-mail or phone number.
    Add a code to program flyers that allows people to register for your event.
    On Public Transit
    On Your Business Cards
    Lawn Sign
    Library Tote Bags
  • How do you scan them?
    Search the App Store or Market or App World for a QR code reader
    Or, try one of these:
    BeeTagg
    www.beetagg.com
    NeoReader
    get.neoreader.com
    QRset
    www.qrset.com
  • Scan the QR code with NeoReader!
  • Who wants to type this long URL?
  • My doctor told me that my
    Vitamin Q-T levels are
    severely deficient.
    Can you help me out with that?
    Why, Yes.
    Yes, we can…
  • BreakingNews
    QR Codes are
    so easy…
    well, you’ll see.
  • John Ross is visiting the library
    ona Saturday afternoon.
  • John Ross
  • “Let’s check out this month’s newsletter.”
  • “Hey, there’s a program for kids called
    ‘Hola Amigos’ happening tomorrow.
    That sounds like a lot of fun!
    It says I can scan this barcode with
    my smartphone to register.
    Let’s try it!”
  • Scanning…
  • “Alright, I’m all registered!
    I can’t wait to go to ‘Hola Amigos’ tomorrow!”
  • The next day, John Ross went back to the library for ‘Hola Amigos.’
    When John Ross registered, he had expected to learn some cool Spanish words and maybe
    meet some new friends.
    He was definitely not prepared for what
    he saw when he arrived…
  • Her name was Sophia and she was the most beautiful girl John Ross had ever seen!
  • “Ahem!” said Ms. Ing
    “It looks like we have a nuevo amigo!
    Why don’t you come out of the doorway and sit next to Sophia for ‘Hola Amigos’?”
  • John Ross tried to concentrate on what Ms. Ing was saying but all he could think about was how to strike up a conversation with Sophia.
  • “Ok, everyone, let’s grab a partner
    and practice our Spanish!”
    Ms. Ing shouted.
  • This was John Ross’ chance! He couldn’t
    speak a word of Spanish but he
    would partner with Sophia!
  • “Me llamo Sophia! ¿Como se llama?”
    Sophia said.
  • “Uhhhhhhhhhhhh,”
    stammered John Ross.
    It was all that he could get out!
  • “You’re quiet, aren’t you?”
    asked Sophia.
  • “No! I just don’t know any Spanish, yet!”
    John Ross explained.
  • Ms. Ing interrupted,
    “You two were talking so much you must be fluent in Spanish! It’s time to say ‘¡Hasta luego! Until next time!’ ”
  • John Ross waved bye-bye to Sophia and Ms. Ing and decided that he would come back tomorrow and find an audiobook that would help him learn Spanish!
    He was going to impress Sophia so much!
    “What an interesting day!” he thought.
  • The next day, John Ross headed to the library.
    He had a lot of research to do!
  • When he got there, he asked the clerk where he could find the audiobooks.
    “Up, over, and around that way!”
    the clerk said.
    John Ross took off…
  • “I think this is the section!”
  • “Here are the language audiobooks.
    Wait, there’s another one of those codes!
    Let’s scan it!”
  • Scanning…
  • John Ross downloaded the Mango Languages App from the App Store.
  • “Wow!
    I can use this database right from
    my smartphone. How convenient!
    I am always looking for ways to
    fit things into my busy schedule.”
  • John Ross took a seat and started into the first lesson.
  • “Hmmmmm, paella. That sounds interesting.
    I bet the kids at ‘Hola Amigos’ would love
    it if I brought in some of that!
    I hope Sophia will like it!”
  • “I am going to see if I can find a recipe for this in one of the library’s magazines.”
  • “Well, what do you know?
    Another code, and this one looks like it’s
    for a recipe app that I can use on my iPad!!
    I’m going to scan it so I can cook paella
    for ‘Hola Amigos’ at home!”
  • Scanning…
  • “Ok, time to head home and try out this app!”
  • When John Ross got home, he opened the app and searched for a paella recipe.
    “Here’s one that looks really yummy!”
  • e I am cookin’ e
    e I am cookin’ e
    e I am cookin’ e
    e Hey Hey HeyHey! e
  • “What? You don’t sing when you’re cooking?”
  • John Ross finished up the paella and
    placed it in the fridge.
  • The next day, John Ross started thinking:
    “So, I’m learning Spanish, I’ve made
    an authentic Spanish dish. I feel like there’s something I’m missing.”
  • “I don’t really know anything about Spanish culture.
    I bet the library has plenty of materials that
    can help me learn about that!”
  • “I’m going to call the Reference Desk!
    I remember seeing a code on the front of the newsletter that will help me call them!”
  • Scanning…
  • “Reference Desk. This is Madonna speaking.
    How may I help you?”
  • “Hi, I am looking for some library materials to help me learn more about Spanish culture.
    Could you help me with that?”
  • “Sure I can! Would you like books, DVDs, Music CDs?”
  • “A DVD would be great!
    You can put it on hold for me, JOHN ROSS.”
  • “Will do! I will put it on the shelf right now.”
  • “Thank you so very much!
    Er, I mean MuchasGracías!”
  • “¡De nada!”
  • The next day, John Ross headed to the library.
    He had a DVD to pick up!
  • When he got there, he asked the clerk where he could find the holdshelf.
    “Up, over, and around that way!” the clerk said.
    John Ross took off…
  • “Here is my DVD!”
  • “Hmmm, what’s this on the back of it?”
  • “Another code! Let’s scan it!”
  • Scanning…
  • “Wow! It’s a YouTube video that will teach me
    how to do the Cha Cha!
    I can’t wait to go home and watch this DVD and learn how to Cha Cha!”
  • John Ross went home.
    He watched that DVD.
    He watched that YouTube Video.
  • “I am sooooo ready for ‘Hola Amigos’ this weekend!” he thought.
  • That Sunday couldn’t come soon enough. John Ross grabbed his paella and practically ran to the library.
    “Be careful John Ross!”
  • “¡Hola Amigos! ¡Traigo un regalodelicioso!”
    “Hello Friends! I brought a delicious treat!”
  • “Wow! This paella is muydeliciosa!”
    exclaimed Sophia.
    “I thought paella was supposed to have only seafood in it but this has sausage and chicken too,”
    Sophia wondered aloud.
  • “Actually, traditional Valencian Paella,
    or paella valenciana has meat
    and sometimes seafood.
    I think you’re thinking of seafood paella
    or paella de mariscos,”
    John Ross explained.
  • “John Ross! I had no idea you knew so much about Spanish culture! Where did you learn it all?”
    Sophia asked, astounded.
  • “At the library!”
    John Ross said, matter-of-factly.
    John Ross didn’t tell Sophia how easy it really was.
    All he had to do was scan the codes
    that the library had posted.
  • “Hey Sophia, you want to know what else I learned?”
    “Yeah! What else did you learn, John Ross?”
    “¡Como bailar la cha cha!
    How to dance the cha cha!!
    Want to dance with me?”
    John Ross asked.
  • “Sure, but I don’t know it so you’ll have to lead!”
    Sophia said.
  • “Ok, follow my lead!”
    John Ross said reaching out for Sophia’s hand.
    “¡Vamos a bailar!”
    Boom!!!
  • Lessons Learned
    1. Sometimes you need more than a YouTube video to learn how to dance!
    2. Your library can provide your smartphone-using patrons with on-the-go access to a variety of different mobile resources. It’s augmented reality!
  • Many Thanks to Our
    Cast of Characters
    (in order of appearance)
    • John Ross Snatchko
    • Sophia Schmetzer
    • Amy Schmetzer
    • IngKalchthaler
    • Madonna Hunt
    • Isaac Goubert
  • How QR Codes Were Used in This Slideshow
  • How to Create QR Codes
    Do a Google search for QR Code Generators
    Or, try one of these:
    Delivr
    http://delivr.com/
    QRStuff
    www.qrstuff.com/
    ZXing generator
    http://zxing.appspot.com/generator/
  • Click here!
  • Click here!
  • Woohooo!
  • What Other Libraries Are Doing with QR Codes!
  • Within the Catalog Record
  • Ways Businesses Are Using QR Codes
    Links to Lauren Conrad’s Mobile Site
    http://lacandy.mobi
  • Links to the Superfreakonomics Mobile Site
    http://freakonomics.mobi
  • Links to The Dark Days of the Supernatural Mobile Site
    http://darkdays.mobi
  • And…QR Codes as Art?
  • Now, we don’t have to assume that you know…
    What QR Codes are.
    Why and how your library
    should be using them.
    How to scan them.
    How to create them.
    Where to look to find
    inspiration. It’s Everywhere!
  • Want more information?
    The Daring Librarian-QR Codes at a Glance
    http://www.thedaringlibrarian.com/2010/12/qr-code-at-glance-comic-tutorial.html
    QR Codes explained by Common Craft
    http://www.commoncraft.com/video/qr-codes
    Scan Me - Everybody's Guide to
    the Magical World of QR Codes
    By Mick Winter
  • Presentation & References
    Available at
    http://bit.ly/qrcodespala2011
    or