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What It Is Obrigada
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What It Is Obrigada

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  • 1. Obrigada Groupdonderdag 12 juli 2012
  • 2. In this day and age there is a growing demand by consumers for products that stand for something. With the economy in crisis, Global warming on the rise, and natural disasters happening all around us, the humane need to be connected to something greater is evident. People more and more are feeling the need to give back to their communities. To take part in something that is greater than themselves, a soulful connection, something that brings meaning into their lives. With the non-stop hustle and bustle lifestyle, that seems to be the norm for many, purchasing power becomes key in expression.donderdag 12 juli 2012
  • 3. Solution Give consumers the opportunity to be apart of something greater, by giving their purchasing power at even the lowest level meaning. Allowing their favorite and most trusted brands the opportunity to market their Social Responsibility directly through their products.donderdag 12 juli 2012
  • 4. Obrigada Group is a global cause Marketing/Branding firm that works organically with companies create authentic solutions for organizations that Obrigada gain commercial awareness, Group customer engagement, and profit through Socially Responsible campaigns and brand partnerships.donderdag 12 juli 2012
  • 5. Mission To further ignite the trend of Humanity through feel good opportunities.donderdag 12 juli 2012
  • 6. Areas in Uniting ✤ Business profit, and Social Responsibility ✤ Consumers with Corporate Success ✤ The roles between Organizational practices and customers and employees ✤ Countries across the world ✤ Social Divides ✤ Hearts and Minds ✤ Each otherdonderdag 12 juli 2012
  • 7. One of the best ways to win hearts and minds is to do good.✤ According to Cone’s Cause Evaluation Study, 88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing.✤ This record number represents a 33% increase since Cone began measuring in 1993.donderdag 12 juli 2012
  • 8. A full 85% of consumers have a more positive image of a product or company when it supports a cause they care about.donderdag 12 juli 2012
  • 9. 90% of consumers want companies to tell them the ways they are supporting causes.donderdag 12 juli 2012
  • 10. ✤ 75% of consumers reported that it was “important for companies to be ‘socially responsible.’” ✤ Penn Schoen Berland, Landor and Burson-Marsteller today released their 2010 Corporate Social Responsibility Perception studydonderdag 12 juli 2012
  • 11. Despite tough economic times, 38 % of respondents still plan to spend the same or more for products and services from Socially Responsible Companies.donderdag 12 juli 2012
  • 12. 70% are willing to pay more for a $100 product from a company they regard as responsible.donderdag 12 juli 2012
  • 13. A Whopping 72% say they will make some sacrifices in their spending or in their salary to support social responsibility.donderdag 12 juli 2012
  • 14. “ People have enough to live, but nothing to live for: They have the means, but no meaning” -Victor Frankl author ‘A Mans Search For Meaning’ written after surviving Auschwitzdonderdag 12 juli 2012
  • 15. Uniting with Customers&Employeesdonderdag 12 juli 2012
  • 16. Build trust with your employees, and customers through advantageous socially responsible campaigns brand partnerships.donderdag 12 juli 2012
  • 17. 70% of Respondents to British think tank Roffey Park’s annual management survey said they wanted their working lives to be more meaningful. D. Pink A Whole New Mind P224donderdag 12 juli 2012
  • 18. According to the Watson Wyatt WorkUSA 2002 study, companies with high-trust levels out preform companies with low- trust levels by 186 percent. The total return to shareholders is almost three times higher at high-trust companies.donderdag 12 juli 2012
  • 19. Loyalty “Your customers and employees are going to have an emotional experience because of their contact with your organization, whether you like it or not. Your responsibility- and challenge- is to provide them with the kind of emotional connection that will inspire Loyalty.” -Scott McKain author. All business is show Businessdonderdag 12 juli 2012
  • 20. Our Model fuses together a Solution Shop, and a Value-Adding Process Model.donderdag 12 juli 2012
  • 21. Solution Value-Adding Shop process business Our Experts draw Provide high-volume, upon intuition and scaled products and Customer Value problem- solving services to fulfill more Proposition skills to analyze pattern recognition and rules-based jobs-to-be- problems and then recommend solutions done at lower cost Fee for outcome, lower Fee for service, high margins, low overhead, Profit formula margin, high overhead, high resource velocity, low resource velocity scale Predictable processes,! People and knowledge integrated systems, Key Resources manufacturing +Processesdonderdag 12 juli 2012
  • 22. Rich Karlgaard Publisher of Forbes Magazine Says this is the next cycle of business- “Meaning. Purpose. Deep Life Experience. Use whatever word or phrase you like, but know that consumer desire for these qualities is on the rise. Remember your Abraham Maslow, and your Viktor Frankl. Bet your business on it”donderdag 12 juli 2012

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