Social Media Strategy
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Social Media Strategy

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Social media can be a thief of time and money. Building a sound strategy ensures you don't waste valuable resources. Slides from a Social Media Good Guy strategy workshop.http:// www.socialgoodguy.com

Social media can be a thief of time and money. Building a sound strategy ensures you don't waste valuable resources. Slides from a Social Media Good Guy strategy workshop.http:// www.socialgoodguy.com

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Social Media Strategy Social Media Strategy Presentation Transcript

  • Ian WestManaging DirectorOne-Marketing Ltd
  • SOCIAL MEDIA STRATEGY
  • What? Who? Why? How?How much?
  • What? Who? Why? How?How much?
  • Why is strategy so important?• Social media is supposed to be one of the good guys
  • Why is strategy so important?• Social media can be a bad guy – it can steal your time, and time = money
  • Let’s play with all these shiny new toys.t Let’s get a strategy agreed first.
  • What is strategy? Not something that will pass the caliper test.
  • What is strategy? One sheet of paper should be more than enough A4
  • What is strategy? StrategyWhere you are now Where you want to be Your objective
  • ‘WHAT?’ - OBJECTIVE SETTING
  • What can social media achieve?• Build brand awareness • Generate leads• Manage brand reputation • Establish authority –• Research customer build thought leadership opinion • Increase share of voice• Fast-track R&D • Identify profitable niches• Engage with customers • Identify and connect• Engage with employees with key influencers• Recruit advocates • Demonstrate product or service
  • Old school communications strategy• Who are we talking to?• What do we want to say to them?• What action do we want to result?
  • New school conversation strategy• Who is talking about us?• What are they saying?• How do we want to influence the conversation?• What action do we want to result?
  • A LITTLE RESEARCH CAN BE ABIG HELP
  • Get a grip on your social graph
  • Get a grip on your social graph
  • ListenWhat Who
  • Listen
  • Listen
  • NOW, SET THE OBJECTIVE
  • SMART objective setting Specific Measurable Achievable Realistic Time based
  • If you can’t measure it you can’t manage it
  • Your social media strategy
  • Why is strategy so important?• Makes sure that you apply valuable resources, time and money, where they will generate maximum return
  • www.socialgoodguy.com