The rapid adoption of mobile devices creates an opportunity for healthcare providers to reach consumers and potential patients with relevant
information in the palm of their hand.
This discussion will focus on how providers can develop and deploy mobilize optimized web environments to increase consumer engagement.
Key Learning Objectives include:
Define the differences between mobile optimized and App in a web environment
Demonstrate best practice models of mobile optimized websites from a provider perspective
Identify marketing strategies for increasing utilization of mobile optimized web platforms
Learn how to create deeper consumer engagement through mobile optimized platforms