Doyle Buehler 
@doylebuehler 
www.thedigitaldelusion.com
The Tools, The Process, The Knowledge 
Welcome to D-School - 
@Twitter 
• What we’ll cover 
• Why Twitter & Why For Your B...
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
Deadly Digital 
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
Why Twitter? 
•Where is Your Audience? 
•B2B? 
•B2C? 
But What About Twitter? 
Everyone seems to forget that Twitter is th...
• Strategy – WHY? 
• What are you “about”? 
• What is your value (WIIFM)? 
• How does Twitter “fit” across your digital 
e...
What Are YOU Going To “TALK” 
About?
What Do You DO with Your Audience?
Your CONTENT Drives Your Audience 
• Not all about #hashtags 
• Share/RT 
• What is YOUR Original Content? 
– Not all sale...
Twitter Basics 
• Add a header image 
• Use #hashtags in your profile 
• Create Lists 
• Find YOUR Key Influencers & Follo...
How to Grow you Audience? 
• Reciprocity – Follow/Share/RT/Favourite 
• Interest Followers – Key People of Influence in 
Y...
My Growing Results
Tools 
• http://twittercounter.com/doylebuehler 
• http://www.tweepi.com
LOGIN!
Always Flush First!
Follow Your KPI Followers! 
• @Hubspot 
• @JeffBullas 
• @TimFerriss 
• @ProBlogger
Sort for ACTION!
A Few Last Words 
• Connect Twitter integrally across your entire 
digital platform 
• #search #for #trending #keywords  ...
Resources 
• http://thenextweb.com/socialmedia/2014/08 
/15/59-free-twitter-tools/
Download the 
Free eBook NOW 
From 
www.thedigitaldelusion.com/2 
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheD...
D-School is Coming Soon! 
Stay in touch so you can be the first to get the inside track 
Join My Next Webinar 
Wednesday 
...
Are Your Ready to 
“Click To Save The World” 
Get your own 7-Point Digital 
Self-Assessment 
bit.ly/digitaldiscovery
What’s Next? 
• Let’s Connect on Twitter @doylebuehler 
• Need any Tips? Please email me with ANY 
questions doyle@thedigi...
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion
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Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

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Tired of the Twitter Tricks and Trolls that never actually work? Want to actually do something with Twitter so that it works not only for your business, but with your business? At the same time?

Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Twitter.

For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment.

I will show you these 3 Simple Things:

The Tools you can use to double your Twitter followers in 14 days
The Process to build your sales and leads based activity on Twitter
The Knowledge needed to fully connect Twitter with your own digital ecosystem

View the Video Here: http://webinarjam.net/webinar/go/replay/7335/baeeb5adaa/accessok/

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Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

  1. 1. Doyle Buehler @doylebuehler www.thedigitaldelusion.com
  2. 2. The Tools, The Process, The Knowledge Welcome to D-School - @Twitter • What we’ll cover • Why Twitter & Why For Your Business? • Developing a Strategy & Making It Work • Tools & Resources • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing]
  3. 3. )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  4. 4. Deadly Digital )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  5. 5. Why Twitter? •Where is Your Audience? •B2B? •B2C? But What About Twitter? Everyone seems to forget that Twitter is the 2nd largest social network behind Facebook… At 288 million active users, 21% of the world’s population uses Twitter every month They grew 44% in 2013, and get this… Twitter’s fastest growing age demographic is 55 – 64 year olds (up 79% over the previous year)
  6. 6. • Strategy – WHY? • What are you “about”? • What is your value (WIIFM)? • How does Twitter “fit” across your digital ecosystem? • Content – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
  7. 7. What Are YOU Going To “TALK” About?
  8. 8. What Do You DO with Your Audience?
  9. 9. Your CONTENT Drives Your Audience • Not all about #hashtags • Share/RT • What is YOUR Original Content? – Not all sales – Your Business Value • Timing & Schedule – Do you have one?
  10. 10. Twitter Basics • Add a header image • Use #hashtags in your profile • Create Lists • Find YOUR Key Influencers & Follow Them
  11. 11. How to Grow you Audience? • Reciprocity – Follow/Share/RT/Favourite • Interest Followers – Key People of Influence in Your Industry
  12. 12. My Growing Results
  13. 13. Tools • http://twittercounter.com/doylebuehler • http://www.tweepi.com
  14. 14. LOGIN!
  15. 15. Always Flush First!
  16. 16. Follow Your KPI Followers! • @Hubspot • @JeffBullas • @TimFerriss • @ProBlogger
  17. 17. Sort for ACTION!
  18. 18. A Few Last Words • Connect Twitter integrally across your entire digital platform • #search #for #trending #keywords  • Your industry influencers? WHO are they? • Your Schedule? WHAT is it? • Your Value? HOW do you deliver it? • Your ROI? WHERE is the Money? • EXPERIMENT & GET ACTIVE
  19. 19. Resources • http://thenextweb.com/socialmedia/2014/08 /15/59-free-twitter-tools/
  20. 20. Download the Free eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  21. 21. D-School is Coming Soon! Stay in touch so you can be the first to get the inside track Join My Next Webinar Wednesday “Linkedin Love-in” http://bit.ly/linkedin1999
  22. 22. Are Your Ready to “Click To Save The World” Get your own 7-Point Digital Self-Assessment bit.ly/digitaldiscovery
  23. 23. What’s Next? • Let’s Connect on Twitter @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Thank Your For Attending!
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