Ericsson Tokyo (Kellogg) Boston Unversity Casecomp 2010 Presentation
by Orlando O'Neill on Mar 27, 2010
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This is the 2010 Kellogg School of Management team's presentation for Boston University's International Tech Strategy Business Case Competition. The case was "How does Ericsson compete in the Sea of C...
This is the 2010 Kellogg School of Management team's presentation for Boston University's International Tech Strategy Business Case Competition. The case was "How does Ericsson compete in the Sea of Connectivity, aka Internet of Things?"
Executive Summary
In the next decade, 50 billion devices will come online in the global “Sea of Connectivity”. This unprecedented level of connectivity will result in an extraordinary level of challenges with partner relationships, device interconnectability, and network infrastructure. Given these challenges, Ericsson is uniquely positioned to orchestrate a networked ecosystem where it becomes the data gateway via strategic partnerships. Ericsson’s expertise and leadership in this industry will allow it to create new business models to capitalize on increased data consumption, develop open interconnectability standards to allow devices to communicate, and deploy the high-speed, global network infrastructure necessary to make this vision into a reality. This innovation will lead to unprecedented benefits on a global scale for Ericsson and its partners.
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Vijay Shekhar Sharma