LA2M Google Tools Presentation Apr 1st 09

Google Tools Presentation for LA2M April 1, 2009

Google Tools Presentation April 1, 2009
Declan ONeill
I am a Regional Account Manager with 352 Media Group
I am an Irish man living and working in Michigan, USA
- Likes – Rugby, Football (Soccer), Web Technologies
- Dislikes – People who do not use their signal indicators leading
to my increased cortisol levels.

Google Tools: What Are They? Google Apps or Tools is a collection of web-based programs that run in a web browser which do not require users to purchase or install software. Users must have a Google account and, once logged in, can access the tools.

Boring bit…
… for some

Assumptions for #L2AM Attendees ?
I am making the assumption that everyone in this room is familiar with Google.
I am making the assumption that everyone has used at least one of the tools from the Google Portfolio.
Based on these two assumptions, I am going to speak briefly about the most popular tools, then go into some detail about how I think they can help you in marketing.

AdSense
Google AdSense enables website publishers of all sizes to display relevant Google ads and earn revenue
Video regarding how to Generate AdSense Code
http://www.youtube.com/watch?v=BMG-dJ1yKt4&feature=player_embedded
https://www.google.com/adsense/

AdSense Alternatives
AdBrite
http://www.adbrite.com/
Commission Junction
http://www.cj.com/
LinkShare
http://www.linkshare.com/
Microsoft adCenter
https://adcenter.microsoft.com/
Federated Media
https://advertisers.federatedmedia.net/
Yahoo Publisher Network
http://publisher.yahoo.com/

Google Docs
Create and share your online documents, presentations, and spreadsheets
Share and collaborate in real time
Safely store and organize your work
Control who can see your documents
Google Docs in Plain English video
http://www.youtube.com/watch?v=eRqUE6IHTEA
https://docs.google.com

Google Docs’ Alternatives
Office Live WorkSpace (Free)
http://workspace.officelive.com/
Zoho (Free for personal use)
http://www.zoho.com/
iWork ’09 ($99)
http://www.apple.com/iwork/iwork-dot-com/
Acrobat (Free)
https://www.acrobat.com/

Gmail: Google's approach to email
Community-driven Spam Filter
Ads
Google automatically scans e-mails to add context-sensitive advertisements to them.
Conversations
Gmail groups all replies with the original message
Built-in chat: text, voice, or video
Labels
Are like folders--a conversation can be in several locations (Inbox, All Mail, Sent Mail, etc.)
What is today's Gmail hoax ????
https://mail.google.com/

What's new in Gmail?
Undo send
You can give yourself a grace period of a few seconds to cancel sending
Offline
Make Gmail work even when you are not connected to the internet
Tasks mobile
go to gmail.com/tasks from your mobile browser

Gmail Alternatives
Yahoo mail
Hotmail
AOL
MobileMe ( Expensive )

Google Reader
Google's web-based RSS reader
Google Reader constantly checks your favorite news sites and blogs for new content
Google reader displays all of your RSS feeds in one area
Get Feed Recommendations you might be interested in but are not yet subscribed to
https:// reader.google.com

Google Reader
Google reader downloads your RSS feeds
You can Recommend articles to your friends
Add Google Reader to iGoogle
Google Reader works on any mobile phone browser

Google Reader Alternatives
Outlook
Internet Explorer / Firefox / Safari
My Yahoo
FeedDemon
Bloglines

iGoogle is your personalized Google page.

iGoogle Alternatives
My yahoo
http://my.yahoo.com/
Net vibes
http://www.netvibes.com
Windows Live
http://www.live.com/
Eskobo
http://www.eskobo.com/default.aspx
Schmedley
http://schmedley.com/

Google Alerts
Google Alerts are email updates of the latest relevant Google results
http://www.google.com/alerts/

My Google Alerts: Mostly Clients

FeedBurner http://www.feedburner.com/
FeedBurner is a web feed management tool that provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers
Feed Title:
352 Media Group's Recent Blogs
Original Feed:
http://www.352media.com/rantingandraving/BlogsRSS.aspx
Feed Address:
http://feeds2.feedburner.com/352media/xJdR

FeedBurner http://feeds2.feedburner.com/352media/xJdR

Google Webmaster Tools
Google's free webmaster tools provide you with an easy way to make sure your site is more Google-friendly
Webmaster tools can help make sure Google has access to your site. You can check when the Googlebot last visited
You can automatically inform Google when you update your pages
You can see how your site is indexed and which of your pages are currently included in the index.
http://www.google.com/webmasters/

Google Webmaster Tools – oops!

Google Checkout
Integrate eCommerce functionality into your website with Google Checkout
Email Invoices
Google Checkout Shopping Cart
Buy Now Buttons
Use a third-party shopping cart
https://checkout.google.com/

Google Checkout Alternatives
PayPal
https://www.paypal.com/us/
Amazon Simple Pay
https://payments.amazon.com/sdui/sdui/business?sn=paynow/o
Yahoo! Merchant Solutions
http://smallbusiness.yahoo.com/ecommerce/

Google Chrome
Google Chrome: A new web browser for Windows
Search from the address bar
Thumbnails of your top sites
Private browsing
Google Chrome for Mac is in development
www.google.com/chrome

Google Calendar
Organize your schedule and share events with friends
Add quick events
Gmail integration
Import events from other programs
Event reminders
Make your calendars public and searchable by other users
Sync your Google Calendar with your Microsoft Outlook™ calendar
http://calendar.google.com

Local Business Center
Use the Local Business Center to create your free listing. When potential customers search Maps for local information, they will find your business
Help customers find you on Google Maps
Update your listing at any time
www.google.com/ local /add

GOOG-411
Dial 1-800-GOOG-411 from any phone
1-800-466-4411
State the location and business type
Connect to the business for free
GOOG-411 uses listing information provided by Google Maps. So if you are not listed on Google maps you will not be listed GOOG-411
www.google.com/goog411

Google Code: open source software
Google Code is Google's site for developers interested in Google-related/open-source development.
The KIWI Kit is 352 Media Group's first CSS framework and site template designed to help developers create consistent styles that are both standards compliant and logically structured
Get the Code
http://code.google.com/p/kiwiframework/downloads/list
Download the code and use it for your next project.
@pxleyes created this framework – Follow him on Twitter!
http://code.google.com/

The good stuff…
… I hope!

FeedBurner BuzzBoost
BuzzBoost re-publishes your burned feed's content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates
http://www.intestionalfortitude.com/LA2M/BuzzBoost.html <script src="http://feeds2.feedburner.com/352media/xJdR?format=sigpro" type="text/javascript" ></script><noscript><p>Subscribe to RSS headline updates from: <a href="http://feeds2.feedburner.com/352media/xJdR"></a><br/>Powered by FeedBurner</p> </noscript>
Email Subscriptions
Offer feeds via email updates

Google Docs’ In action
I created a Google docs’ form, and then asked attendees to fill it out.
http://spreadsheets.google.com/viewform?formkey=cFZCTzhwSUlNMVdpeTNBeHYyUnpZRmc6MA
By using some generated code I embedded the form into a web page <iframe src="http://spreadsheets.google.com/embeddedform?key=pVBO8pIIM1Wiy3Axv2RzYFg" width="500" height="1195" frameborder="0" marginheight="0" marginwidth="0">Loading...</iframe>
You can see the embedded form here
http://www.intestionalfortitude.com/LA2M/google-docs-form.html
You can see the results on a spreadsheet here
http://www.intestionalfortitude.com/LA2M/google-docs.html

Google Webmaster Tools
Get Google's view of your site and diagnose problems
Submit a Sitemap to tell Google about pages on your site
Verify a site by adding code like this to your site’s homepage
<meta name="verify-v1" content="Co2DM9krxor+hWr8PQWEBHDKIGNobaDf7XITqJG9hsA=" />
Web Crawl
See errors and problems encountered by Google's crawlers
Top Search Queries
See which search queries are the most often returned pages from your site and which of them were clicked
See which pages on your site have links directing users from other sites.

Local Business Center
When potential customers search Maps for local information, they will find your business: your address, hours of operation, even photos of your storefront or products. It is free and you do not need a website to add your information
Add Locations
View Stats on Impressions and page Views
Add coupons
Add customer reviews to local business “good or bad,” this will help the community make informed decisions whether or not to use a local company
i.e. Plumbers, etc.

Google Sites
Can be used to build RFPs online and add updates.
Collaborate with team members
Create private members only areas or create user access privileges
Google Sites web address can be changed from http://sites.google.com/site/example/ to http://www.example.com by updating the CNAME records

Google Analytics
Google Analytics analyzes your traffic, where it comes from, and what it does once it enters your site
Custom Reports
Keyword and Campaign Comparison
Ecommerce Tracking
GeoTargeting

Google Alerts
Set up alerts for clients
Set up alerts for competitors
Set up alerts for your product offerings
Set up alerts for companies you are trying to sell too

Useful Google Links
http://www.google.com/
Home Page
http://en.wikipedia.org/wiki/Google_Tools
Wiki Page
http://www.google.com/addurl/?continue=/addurl
Submit URL
http://www.google.com/help/cheatsheet.html
Search Cheat Sheet
http://www.google.com/options/
Google Products

Pimping: 352 Express Solutions
352 Media Group's EXPRESS small business Web site
http://www.352media.com/express_Web_design.aspx
PDF fact sheet:
http://www.352media.com/express/352express.pdf

Get these Slides
http://www.slideshare.net/oneilldec/google-tools-presentation-apr-1st-09
Contact Me
[email_address]
Follow me
@declanon (with care -- I have no filter on my personal account)
@352AnnArbor (to keep up to date with all things 352 Ann Arbor)
Learn more about 352 Media Group
www.352media.com
Thank You and Questions

LA2M Google Tools Presentation Apr 1st 09

by Declan O'Neill on Apr 01, 2009

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LA2M Google Tools Presentation Apr 1st 09 — Presentation Transcript

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