Google Tools Presentation for LA2M April 1, 2009

Google Tools Presentation April 1, 2009 Declan ONeill I am a Regional Account Manager with 352 Media Group I am an Irish man living and working in Michigan, USA - Likes – Rugby, Football (Soccer), Web Technologies - Dislikes – People who do not use their signal indicators leading to my increased cortisol levels.

Declan ONeill

I am a Regional Account Manager with 352 Media Group

I am an Irish man living and working in Michigan, USA

- Likes – Rugby, Football (Soccer), Web Technologies

- Dislikes – People who do not use their signal indicators leading

to my increased cortisol levels.

Google Tools: What Are They? Google Apps or Tools is a collection of web-based programs that run in a web browser which do not require users to purchase or install software. Users must have a Google account and, once logged in, can access the tools.

Boring bit… … for some

Boring bit…

… for some

Assumptions for #L2AM Attendees ? I am making the assumption that everyone in this room is familiar with Google. I am making the assumption that everyone has used at least one of the tools from the Google Portfolio. Based on these two assumptions, I am going to speak briefly about the most popular tools, then go into some detail about how I think they can help you in marketing.

I am making the assumption that everyone in this room is familiar with Google.

I am making the assumption that everyone has used at least one of the tools from the Google Portfolio.

Based on these two assumptions, I am going to speak briefly about the most popular tools, then go into some detail about how I think they can help you in marketing.

AdSense Google AdSense enables website publishers of all sizes to display relevant Google ads and earn revenue Video regarding how to Generate AdSense Code http://www.youtube.com/watch?v=BMG-dJ1yKt4&feature=player_embedded https://www.google.com/adsense/

Google AdSense enables website publishers of all sizes to display relevant Google ads and earn revenue

Video regarding how to Generate AdSense Code

http://www.youtube.com/watch?v=BMG-dJ1yKt4&feature=player_embedded

AdSense Alternatives AdBrite http://www.adbrite.com/ Commission Junction http://www.cj.com/ LinkShare http://www.linkshare.com/ Microsoft adCenter https://adcenter.microsoft.com/ Federated Media https://advertisers.federatedmedia.net/ Yahoo Publisher Network http://publisher.yahoo.com/ https://www.google.com/adsense/

AdBrite

http://www.adbrite.com/

Commission Junction

http://www.cj.com/

LinkShare

http://www.linkshare.com/

Microsoft adCenter

https://adcenter.microsoft.com/

Federated Media

https://advertisers.federatedmedia.net/

Yahoo Publisher Network

http://publisher.yahoo.com/

Google Docs Create and share your online documents, presentations, and spreadsheets Share and collaborate in real time Safely store and organize your work Control who can see your documents Google Docs in Plain English video http://www.youtube.com/watch?v=eRqUE6IHTEA https://docs.google.com

Create and share your online documents, presentations, and spreadsheets

Share and collaborate in real time

Safely store and organize your work

Control who can see your documents

Google Docs in Plain English video

http://www.youtube.com/watch?v=eRqUE6IHTEA

Google Docs’ Alternatives Office Live WorkSpace (Free) http://workspace.officelive.com/ Zoho (Free for personal use) http://www.zoho.com/ iWork ’09 ($99) http://www.apple.com/iwork/iwork-dot-com/ Acrobat (Free) https://www.acrobat.com/ https://docs.google.com

Office Live WorkSpace (Free)

http://workspace.officelive.com/

Zoho (Free for personal use)

http://www.zoho.com/

iWork ’09 ($99)

http://www.apple.com/iwork/iwork-dot-com/

Acrobat (Free)

https://www.acrobat.com/

Gmail: Google's approach to email Community-driven Spam Filter Ads Google automatically scans e-mails to add context-sensitive advertisements to them. Conversations Gmail groups all replies with the original message Built-in chat: text, voice, or video Labels Are like folders--a conversation can be in several locations (Inbox, All Mail, Sent Mail, etc.) What is today's Gmail hoax ???? https://mail.google.com/

Community-driven Spam Filter

Ads

Google automatically scans e-mails to add context-sensitive advertisements to them.

Conversations

Gmail groups all replies with the original message

Built-in chat: text, voice, or video

Labels

Are like folders--a conversation can be in several locations (Inbox, All Mail, Sent Mail, etc.)

What is today's Gmail hoax ????

What's new in Gmail? Undo send You can give yourself a grace period of a few seconds to cancel sending Offline Make Gmail work even when you are not connected to the internet Tasks mobile go to gmail.com/tasks from your mobile browser https://mail.google.com/

Undo send

You can give yourself a grace period of a few seconds to cancel sending

Offline

Make Gmail work even when you are not connected to the internet

Tasks mobile

go to gmail.com/tasks from your mobile browser

Gmail Alternatives Yahoo mail Hotmail AOL MobileMe ( Expensive ) https://mail.google.com/

Yahoo mail

Hotmail

AOL

MobileMe ( Expensive )

Google Reader Google's web-based RSS reader Google Reader constantly checks your favorite news sites and blogs for new content Google reader displays all of your RSS feeds in one area Get Feed Recommendations you might be interested in but are not yet subscribed to https:// reader.google.com

Google's web-based RSS reader

Google Reader constantly checks your favorite news sites and blogs for new content

Google reader displays all of your RSS feeds in one area

Get Feed Recommendations you might be interested in but are not yet subscribed to

Google Reader Google reader downloads your RSS feeds You can Recommend articles to your friends Add Google Reader to iGoogle Google Reader works on any mobile phone browser https:// reader.google.com

Google reader downloads your RSS feeds

You can Recommend articles to your friends

Add Google Reader to iGoogle

Google Reader works on any mobile phone browser

Google Reader Alternatives Outlook Internet Explorer / Firefox / Safari My Yahoo FeedDemon Bloglines https:// reader.google.com

Outlook

Internet Explorer / Firefox / Safari

My Yahoo

FeedDemon

Bloglines

iGoogle is your personalized Google page.

iGoogle Alternatives My yahoo http://my.yahoo.com/ Net vibes http://www.netvibes.com Windows Live http://www.live.com/ Eskobo http://www.eskobo.com/default.aspx Schmedley http://schmedley.com/ https://www.google.com/adsense/

My yahoo

http://my.yahoo.com/

Net vibes

http://www.netvibes.com

Windows Live

http://www.live.com/

Eskobo

http://www.eskobo.com/default.aspx

Schmedley

http://schmedley.com/

Google Alerts Google Alerts are email updates of the latest relevant Google results http://www.google.com/alerts/

Google Alerts are email updates of the latest relevant Google results

My Google Alerts: Mostly Clients

FeedBurner http://www.feedburner.com/ FeedBurner is a web feed management tool that provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers Feed Title: 352 Media Group's Recent Blogs Original Feed: http://www.352media.com/rantingandraving/BlogsRSS.aspx Feed Address: http://feeds2.feedburner.com/352media/xJdR

FeedBurner is a web feed management tool that provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers

Feed Title:

352 Media Group's Recent Blogs

Original Feed:

http://www.352media.com/rantingandraving/BlogsRSS.aspx

Feed Address:

http://feeds2.feedburner.com/352media/xJdR

FeedBurner http://feeds2.feedburner.com/352media/xJdR

Google Webmaster Tools Google's free webmaster tools provide you with an easy way to make sure your site is more Google-friendly Webmaster tools can help make sure Google has access to your site. You can check when the Googlebot last visited You can automatically inform Google when you update your pages You can see how your site is indexed and which of your pages are currently included in the index. http://www.google.com/webmasters/

Google's free webmaster tools provide you with an easy way to make sure your site is more Google-friendly

Webmaster tools can help make sure Google has access to your site. You can check when the Googlebot last visited

You can automatically inform Google when you update your pages

You can see how your site is indexed and which of your pages are currently included in the index.

Google Webmaster Tools – oops!

Google Checkout Integrate eCommerce functionality into your website with Google Checkout Email Invoices Google Checkout Shopping Cart Buy Now Buttons Use a third-party shopping cart https://checkout.google.com/

Integrate eCommerce functionality into your website with Google Checkout

Email Invoices

Google Checkout Shopping Cart

Buy Now Buttons

Use a third-party shopping cart

Google Checkout Alternatives PayPal https://www.paypal.com/us/ Amazon Simple Pay https://payments.amazon.com/sdui/sdui/business?sn=paynow/o Yahoo! Merchant Solutions http://smallbusiness.yahoo.com/ecommerce/

PayPal

https://www.paypal.com/us/

Amazon Simple Pay

https://payments.amazon.com/sdui/sdui/business?sn=paynow/o

Yahoo! Merchant Solutions

http://smallbusiness.yahoo.com/ecommerce/

Google Chrome Google Chrome: A new web browser for Windows Search from the address bar Thumbnails of your top sites Private browsing Google Chrome for Mac is in development www.google.com/chrome

Google Chrome: A new web browser for Windows

Search from the address bar

Thumbnails of your top sites

Private browsing

Google Chrome for Mac is in development

Google Calendar Organize your schedule and share events with friends Add quick events Gmail integration Import events from other programs Event reminders Make your calendars public and searchable by other users Sync your Google Calendar with your Microsoft Outlook™ calendar http://calendar.google.com

Organize your schedule and share events with friends

Add quick events

Gmail integration

Import events from other programs

Event reminders

Make your calendars public and searchable by other users

Sync your Google Calendar with your Microsoft Outlook™ calendar

Local Business Center Use the Local Business Center to create your free listing. When potential customers search Maps for local information, they will find your business Help customers find you on Google Maps Update your listing at any time www.google.com/ local /add

Use the Local Business Center to create your free listing. When potential customers search Maps for local information, they will find your business

Help customers find you on Google Maps

Update your listing at any time

GOOG-411 Dial 1-800-GOOG-411 from any phone 1-800-466-4411 State the location and business type Connect to the business for free GOOG-411 uses listing information provided by Google Maps. So if you are not listed on Google maps you will not be listed GOOG-411 www.google.com/goog411

Dial 1-800-GOOG-411 from any phone

1-800-466-4411

State the location and business type

Connect to the business for free

GOOG-411 uses listing information provided by Google Maps. So if you are not listed on Google maps you will not be listed GOOG-411

Google Code: open source software Google Code is Google's site for developers interested in Google-related/open-source development. The KIWI Kit is 352 Media Group's first CSS framework and site template designed to help developers create consistent styles that are both standards compliant and logically structured Get the Code http://code.google.com/p/kiwiframework/downloads/list Download the code and use it for your next project. @pxleyes created this framework – Follow him on Twitter! http://code.google.com/

Google Code is Google's site for developers interested in Google-related/open-source development.

The KIWI Kit is 352 Media Group's first CSS framework and site template designed to help developers create consistent styles that are both standards compliant and logically structured

Get the Code

http://code.google.com/p/kiwiframework/downloads/list

Download the code and use it for your next project.

@pxleyes created this framework – Follow him on Twitter!

The good stuff… … I hope!

The good stuff…

… I hope!

FeedBurner BuzzBoost BuzzBoost re-publishes your burned feed's content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates http://www.intestionalfortitude.com/LA2M/BuzzBoost.html <script src=&quot;http://feeds2.feedburner.com/352media/xJdR?format=sigpro&quot; type=&quot;text/javascript&quot; ></script><noscript><p>Subscribe to RSS headline updates from: <a href=&quot;http://feeds2.feedburner.com/352media/xJdR&quot;></a><br/>Powered by FeedBurner</p> </noscript> Email Subscriptions Offer feeds via email updates

BuzzBoost re-publishes your burned feed's content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates

http://www.intestionalfortitude.com/LA2M/BuzzBoost.html <script src=&quot;http://feeds2.feedburner.com/352media/xJdR?format=sigpro&quot; type=&quot;text/javascript&quot; ></script><noscript><p>Subscribe to RSS headline updates from: <a href=&quot;http://feeds2.feedburner.com/352media/xJdR&quot;></a><br/>Powered by FeedBurner</p> </noscript>

Email Subscriptions

Offer feeds via email updates

Google Docs’ In action I created a Google docs’ form, and then asked attendees to fill it out. http://spreadsheets.google.com/viewform?formkey=cFZCTzhwSUlNMVdpeTNBeHYyUnpZRmc6MA By using some generated code I embedded the form into a web page <iframe src=&quot;http://spreadsheets.google.com/embeddedform?key=pVBO8pIIM1Wiy3Axv2RzYFg&quot; width=&quot;500&quot; height=&quot;1195&quot; frameborder=&quot;0&quot; marginheight=&quot;0&quot; marginwidth=&quot;0&quot;>Loading...</iframe> You can see the embedded form here http://www.intestionalfortitude.com/LA2M/google-docs-form.html You can see the results on a spreadsheet here http://www.intestionalfortitude.com/LA2M/google-docs.html https://docs.google.com

I created a Google docs’ form, and then asked attendees to fill it out.

http://spreadsheets.google.com/viewform?formkey=cFZCTzhwSUlNMVdpeTNBeHYyUnpZRmc6MA

By using some generated code I embedded the form into a web page <iframe src=&quot;http://spreadsheets.google.com/embeddedform?key=pVBO8pIIM1Wiy3Axv2RzYFg&quot; width=&quot;500&quot; height=&quot;1195&quot; frameborder=&quot;0&quot; marginheight=&quot;0&quot; marginwidth=&quot;0&quot;>Loading...</iframe>

You can see the embedded form here

http://www.intestionalfortitude.com/LA2M/google-docs-form.html

You can see the results on a spreadsheet here

http://www.intestionalfortitude.com/LA2M/google-docs.html

Google Webmaster Tools Get Google's view of your site and diagnose problems Submit a Sitemap to tell Google about pages on your site Verify a site by adding code like this to your site’s homepage <meta name=&quot;verify-v1&quot; content=&quot;Co2DM9krxor+hWr8PQWEBHDKIGNobaDf7XITqJG9hsA=&quot; /> Web Crawl See errors and problems encountered by Google's crawlers Top Search Queries See which search queries are the most often returned pages from your site and which of them were clicked See which pages on your site have links directing users from other sites.

Get Google's view of your site and diagnose problems

Submit a Sitemap to tell Google about pages on your site

Verify a site by adding code like this to your site’s homepage

<meta name=&quot;verify-v1&quot; content=&quot;Co2DM9krxor+hWr8PQWEBHDKIGNobaDf7XITqJG9hsA=&quot; />

Web Crawl

See errors and problems encountered by Google's crawlers

Top Search Queries

See which search queries are the most often returned pages from your site and which of them were clicked

See which pages on your site have links directing users from other sites.

Local Business Center When potential customers search Maps for local information, they will find your business: your address, hours of operation, even photos of your storefront or products. It is free and you do not need a website to add your information Add Locations View Stats on Impressions and page Views Add coupons Add customer reviews to local business “good or bad,” this will help the community make informed decisions whether or not to use a local company i.e. Plumbers, etc.

When potential customers search Maps for local information, they will find your business: your address, hours of operation, even photos of your storefront or products. It is free and you do not need a website to add your information

Add Locations

View Stats on Impressions and page Views

Add coupons

Add customer reviews to local business “good or bad,” this will help the community make informed decisions whether or not to use a local company

i.e. Plumbers, etc.

Google Sites Can be used to build RFPs online and add updates. Collaborate with team members Create private members only areas or create user access privileges Google Sites web address can be changed from http://sites.google.com/site/example/ to http://www.example.com by updating the CNAME records

Can be used to build RFPs online and add updates.

Collaborate with team members

Create private members only areas or create user access privileges

Google Sites web address can be changed from http://sites.google.com/site/example/ to http://www.example.com by updating the CNAME records

Google Analytics Google Analytics analyzes your traffic, where it comes from, and what it does once it enters your site Custom Reports Keyword and Campaign Comparison Ecommerce Tracking GeoTargeting

Google Analytics analyzes your traffic, where it comes from, and what it does once it enters your site

Custom Reports

Keyword and Campaign Comparison

Ecommerce Tracking

GeoTargeting

Google Alerts Set up alerts for clients Set up alerts for competitors Set up alerts for your product offerings Set up alerts for companies you are trying to sell too

Set up alerts for clients

Set up alerts for competitors

Set up alerts for your product offerings

Set up alerts for companies you are trying to sell too

Useful Google Links http://www.google.com/ Home Page http://en.wikipedia.org/wiki/Google_Tools Wiki Page http://www.google.com/addurl/?continue=/addurl Submit URL http://www.google.com/help/cheatsheet.html Search Cheat Sheet http://www.google.com/options/ Google Products

http://www.google.com/

Home Page

http://en.wikipedia.org/wiki/Google_Tools

Wiki Page

http://www.google.com/addurl/?continue=/addurl

Submit URL

http://www.google.com/help/cheatsheet.html

Search Cheat Sheet

http://www.google.com/options/

Google Products

Pimping: 352 Express Solutions 352 Media Group's EXPRESS small business Web site http://www.352media.com/express_Web_design.aspx PDF fact sheet: http://www.352media.com/express/352express.pdf

352 Media Group's EXPRESS small business Web site

http://www.352media.com/express_Web_design.aspx

PDF fact sheet:

http://www.352media.com/express/352express.pdf

Get these Slides http://www.slideshare.net/oneilldec/google-tools-presentation-apr-1st-09 Contact Me [email_address] Follow me @declanon (with care -- I have no filter on my personal account) @352AnnArbor (to keep up to date with all things 352 Ann Arbor) Learn more about 352 Media Group www.352media.com Thank You and Questions

Get these Slides

http://www.slideshare.net/oneilldec/google-tools-presentation-apr-1st-09

Contact Me

[email_address]

Follow me

@declanon (with care -- I have no filter on my personal account)

@352AnnArbor (to keep up to date with all things 352 Ann Arbor)

Learn more about 352 Media Group

www.352media.com