Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. Dunbar was a British anthropologist. These are relationships in which an individual knows who each person is, and how each person relates to every other person.
Donors are not content to sit on the sidelines. Not content to send a check when an org asks…they need more.
I am here campaign—mobile loaves and fishes
Ministries have newsletters with good testimonies, radio scripts, books, booklets all that can become part of the blog…Advocacy, thoughtleadership,
Facebook starts Feb 2004. 1 mm end of 2004. 5.5 mm users end of 2005. 12 mm users end of 2006. Oct 07 50 mm users; Aug 08 100 mm users (4.5 years later); Apr 09 200 mm users; Feb 10 400 mm users. 50% log on every day. Avg spends about 55 mins on every day. Avg 130 friends per user. Avg 4 new fan pages each month. 70% of users are outside of U.S.
Twitter users are, in total, tweeting an average of 55 million tweets a day.Twitter's search engine receives around 600 million search queries per day.Of Twitter's active users, 37 percent use their phone to tweet.Over half of all tweets (60 percent) come from third party applications.April 14, 2010 Huffington Post
tell a clear, compelling story, 2. give people clear, simple action steps, 3. make it easy for people to share your story/join your cause, 4. show real-time results to give immediate gratification, 5. be prepared to converse and respond to people with little delay, and 6. realize not everyone is going to care.